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Monthly Giving Programs for Nonprofits
Resources for Building a Monthly Giving Program Donors Love
Learn why monthly giving works — and how 4aGC makes it easier to launch and grow a program that actually lasts.
Why nonprofits are prioritizing monthly giving
- Donor retention is a challenge
- Fundraising is getting harder
- Acquisition costs are rising
- One-time giving doesn’t provide stability
Build a sustainable base of support
Empower your supporters to contribute a smaller amount automatically each month. 4aGoodCause makes it really easy with the right educational resources and fundraising software.
The 6 steps to start your monthly giving program
(It’s easier than you think!)
Set up your 4aGoodCause account
It only takes a few minutes to make a recurring giving program possible, and your donation and fundraising pages will do more than just offer monthly giving opportunities—use them for P2P fundraising, event ticketing, and one-time online giving with ease.
1
Decide on your monthly giving donation amounts
When you pair simple, budget-friendly amounts on your donation forms with specific, tangible impact, you make it easy for donors to say “yes” to monthly gifts.
2
Create a program name—and program perks
Brand your monthly giving campaign so it feels like the community-oriented group it is. Highlight any perks—like exclusive email updates, VIP access to volunteer opportunuties or events for recurring donors—to encourage signups and healthy retention rates. Showcase the benefits of monthly giving for your donors.
3
Launch your program and find your monthly supporters
The best place to find your first monthly givers is within your existing supporter base—especially recent one-time donors, repeat donors, volunteers, and event attendees. 4aGoodCause integrations makes this part simple across your other tools.
4
Make your monthly donation processing hassle-free
Your new monthly givers have a variety of donation payment options at their fingertips with 4aGC, including ACH, credit cards, PayPal, and much more. Easily provide online donation forms via QR codes via live events, group meetings, and direct mail to shift one-time gifts into recurring donations.
5
Give thanks to your donor community!
With 4aGC, you’ll benefit from automation that enhances classic donor stewardship, instead of replacing it. Automatic gift amount acknowledgments and thank-yous, monthly donor upgrade links, and donor portal that matches your nonprofit brand.
6
Free Monthly Giving Workshop
Not sure where to start? This expert-led, on-demand session walks you through it.
Grow your monthly giving program with expert resources
Everything you need to grow monthly giving
Trusted guides, examples, and expert advice—all in one place.
Monthly giving calculator
On 4aGoodCause, the average monthly donor gives 2.29x more per month than the national benchmarks. Use our fundraising calculator below to see what's possible for your nonprofit.
How much can you earn?
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Total raised for your organization
Our online monthly donations have gone up 300% since we started working with 4aGC.
David Andrews
Station Manager at KJOL
With the help of 4aGoodCause, ACU has had a record fundraising year.
Prisca Walters
Foundation Manager at Associated Credit Union
The subscription has more than paid for itself and I will be recommending 4aGC to all my colleagues in the not-for-profit sector.
Jonathan Klein
Director of Music, St Gregory the Great Episcopal Church
Our donor experience has greatly improved since obtaining this software, we’re so grateful that we can easily give our support base a professional experience from start to finish when choosing to donate to us.
Lauren Mauk
Board President at Mommy's Haven
4aGoodCause has been an exceptional partner in strengthening our fundraising strategy. From implementation to ongoing support, their team demonstrated professionalism, expertise, and a genuine investment in our success. Their platform is intuitive, reliable, and thoughtfully designed to support nonprofit growth
Christina Trujillo
Executive Director at Steelworks
4aGC not only looks much prettier than other donation pages, it incorporates more features than I've ever seen in one program… it was easy to set-up, it generates more donations, and my clients love it!
Jeff Miller
President, Pueblo Web Design
Frequently Asked Questions
Which types of nonprofits benefit from monthly giving programs?
Almost every nonprofit organization can benefit, from small grassroots groups to larger organizations with established fundraising campaigns. Monthly giving programs work especially well when you build on your existing donor base that already believes in your organization’s mission and wants to make a recurring gift.
Whether you focus on lifesaving work, eco or sustainability initiatives, or year-round community support for arts programs, monthly contributions increase donor lifetime value.
Read Why have a monthly giving program to learn how to make it happen. Or check out 20 monthly giving program examples from real nonprofits.
We have limited resources. Can we still run a recurring giving program?
Yes—monthly giving is one of the most efficient giving options for organizations with limited staff or budgets. With the right CRM and donor management tools, recurring gifts run automatically, reducing manual work compared to one-time donations. Even a simple monthly giving page can create steady financial support and long-term sustainability. Check out this case study and client testimonial, where one small nonprofit radio station grew their monthly donors by 438% with 4aGoodCause.
Plus, monthly donors have a higher donor retention rate. That’s great news for a small team!
How should nonprofits track monthly donations?
It’s best to track monthly giving through a centralized CRM that supports donor management, reporting, and benchmarks. (4aGoodCause does all of it!) This allows you to monitor recurring gifts, giving amounts, retention, and lifetime value alongside other online fundraising data. Clear tracking helps you plan fundraising campaigns more confidently—especially around year-end.
For more guidance on long-term relationships with monthly givers, read How to retain monthly donors.
How can nonprofits encourage more people to join their monthly giving programs?
Start with existing donors and clearly explain the impact of a monthly contribution versus one-time donations. Promote your monthly giving option across social media, email, webinars, and your online fundraising pages with a strong call to action. Showing how a small recurring gift supports your organization’s mission makes it easier for potential donors and prospective donors to say yes.
Read How to get more monthly donors and How to upgrade monthly donors over time to get full guidance.
How can a nonprofit start a successful monthly giving program?
The most successful programs start small, focus on donor engagement, and grow steadily throughout the year—not just at year-end. Check out How to start a monthly giving program: The 6-phase, detailed playbook to get the full, step-by-step process to launching your own recurring giving program.