The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

How to get your nonprofit website into shape

How to get your nonprofit website into shape

Getting anything (or anyone) into shape is never easy, so we’re going to just focus on one aspect of your business that matters a lot: your website. After all, it is the lens through which people receive their first impression of your organization. Though summer months can be slow for nonprofits, overhauling your website before […]

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Introduce your nonprofit to new supporters with a welcome email series

Introduce your nonprofit to new supporters with a welcome email series

The best way to introduce your newest email subscribers to your organization is to automate a welcome email series. These emails quickly and effectively get the attention of your new supporters and initiate a relationship with no required effort on their part. With a welcome email series, you can turn new supporters into donors, and […]

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6 ideas for increasing your nonprofit’s blog traffic

6 ideas for increasing your nonprofit’s blog traffic

Storytelling is an important part of marketing for every business (nonprofits included). Your target audience enjoys understanding the who, what and why behind the organizations they choose to support. We’ve previously talked about how essential a blog can be to communicating your nonprofit’s story. It can give a “behind-the-scenes” look into your organization’s mission and […]

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4 reasons your online fundraising isn’t working

4 reasons your online fundraising isn’t working

While nonprofit fundraising goals are as varied as the organizations themselves, the primary component that determines success is a direct and effective path for potential donors from call to action to recurrent online donation. This path, the fundraising “funnel,” generally goes as follows: Drive donors to your website Convince them that their gift is worthwhile […]

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Online giving insights and statistics – Q1 2018

Online giving insights and statistics – Q1 2018

In an effort of transparency, we’ve chosen to provide quarterly statistics from our online fundraising pages detailing who is giving as well as how and when they are doing so. We hope that this will also give you an inside look into giving trends and that you will be able to focus your marketing and […]

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How nonprofits can encourage tribute giving

How nonprofits can encourage tribute giving

Donations to charity are often triggered by a life event, a birth, a marriage, a death, etc. These gifts, given in honor of someone or a life event, are called tribute gifts. Though they are often one-time gifts, they can make up a large portion of fundraising for nonprofits, especially for charities such in the […]

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4 Key Figures to Guide Your Corporate Matching Gift Strategy

4 Key Figures to Guide Your Corporate Matching Gift Strategy

Want to learn more about matching gifts and the 4aGoodCause integration? Tune into the educational webinar May 10 at 2 p.m. EDT! Register here. Are you getting the most out of corporate matching gift programs? A quick review of the mechanics and theory behind matching gift programs: Companies pledge to donate the same amount of […]

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4aGoodCause turns 20 + new features

4aGoodCause turns 20 + new features

20 years ago, this month, I left my corporate job and started doing consulting work for mission-driven organizations. One of my first projects was to build a website for the Boys and Girls Clubs of America. The project was a joy. I loved the idea that you could build a website that would do good for […]

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5 steps to attract sponsors to your nonprofit event

5 steps to attract sponsors to your nonprofit event

Events are important to nonprofits organizations for a variety of reasons: they help raise awareness for a cause, can be used to raise money and give you opportunities to reach new audiences. Offering sponsorships at your events gives you partners in promotion and helps cover the event cost. Sometimes though, bringing sponsors in can seem […]

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How to improve your call to action in 6 easy steps

How to improve your call to action in 6 easy steps

Chances are that your nonprofit is not just marketing for the fun of it. Instead, you are probably marketing because you want people to do something to support your cause, but are you making that clear to your audience? It is imperative to your marketing campaign that you have a clear, concise and powerful call […]

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