The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a recording of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to raise more money online at year-end. In this webinar Ronald will guide you through: Crafting your year-end online appeal Types of online fundraising campaigns you can execute Getting online gifts from all […]

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Influencer marketing ideas to support your nonprofit

Influencer marketing ideas to support your nonprofit

How many of us have seen a product or service marketed by a celebrity or YouTuber in the past month? Whether you noticed these promotions on your personal social media channels (or your kids’ channels) influencer marketing has gained momentum in the past few years and is a method that can work well for nonprofits. […]

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Donation thank you letters: 7 tips to acknowledge your donors

Donation thank you letters: 7 tips to acknowledge your donors

As we get closer to the end of the year, you may see a spike in donations as your donors look to allocate money for year-end tax purposes. For you and your nonprofit, that means even more thank you letters being sent. Sometimes, when there’s an uptick in activity, mistakes can be made. Or, worse, […]

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A CRM that works in tandem with your fundraising? We’ve got you.

A CRM that works in tandem with your fundraising? We’ve got you.

You may know us best for our fundraising platform capabilities—landing pages, event registration, peer-to-peer campaigns and online donations. But during the last year, we’ve been working on a product to help our clients take their fundraising to a whole new level. Introducing the 4aGoodCause CRM. What is a CRM and why is it important? A […]

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Why content marketing is a small nonprofit’s secret weapon

Why content marketing is a small nonprofit’s secret weapon

You may not realize it, but I bet your nonprofit is producing some type of content that could be categorized into content marketing. This two-way, conversational, strategic approach to marketing focuses on creating content that is relevant to your audience, that encourages them to participate in some way and, is largely distributed among digital channels […]

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5 online fundraising opportunities for school foundations

5 online fundraising opportunities for school foundations

It’s back-to-school season. As parents and children prepare for another school year, it’s time for school foundations (and even the PTA/PTO) to prep for school fundraisers. While you may have some great ideas about raising money for your school through movie nights, bake sales and color runs, this year it’s all about the online giving […]

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10 ways to connect with your donors through email

10 ways to connect with your donors through email

Email marketing is a great way to engage your donors and prospects. Personalizing such messages also bodes well—emails that are personalized see up to six times the transaction rate (read: donations) as compared to those emails that forgo personalization. So, what is there to talk about with your donors? We have a list of top […]

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How to run a profitable nonprofit fundraising event

How to run a profitable nonprofit fundraising event

Thinking about hosting a fundraising event? In talking with some of our clients, we’ve learned that some of them struggle with coming out on top after the events are over. Rather than just break even on your next event, here are five tips for managing successful fundraising events that bring in money. Work through them […]

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Mid-year check in: How is your online giving working out?

Mid-year check in: How is your online giving working out?

As a twist on our 2018 quarterly giving reports where we compared online giving trends on the 4aGoodCause platform each quarter, this month we’re taking a look at the first half of 2019 to bring you a snapshot of our online donation and fundraising pages to help you understand online donor trends—the who, where and […]

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How to create a great nonprofit video (on a budget)

How to create a great nonprofit video (on a budget)

Some argue that the written word is out and visual elements are in as the dominant form of communication (the “post-text future” as The New York Times refers to it). Videos are not only effective for corporate brands but for driving awareness and engagement for nonprofits as well. Animoto reported that consumers ranked video the […]

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