The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

10 ways your nonprofit should be using Twitter

10 ways your nonprofit should be using Twitter

Twitter is a great platform for nonprofits to use as a way to engage in conversations with local communities, promote brand awareness and keep tabs on relevant issues and policies. However, it can be a challenge depending on resources, time and content creation. If you are struggling with ways your nonprofit can use Twitter to […]

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The best email marketing platforms for nonprofits

The best email marketing platforms for nonprofits

Did you know that last year marked the 40th year businesses have been using email for marketing purposes? A lot has changed in those 40 years! Email marketing can be a great way to communicate with your donors throughout the year as well as support your ongoing online fundraising initiatives. While you may send emails […]

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How to use direct mail to encourage online donations

How to use direct mail to encourage online donations

How many direct mail campaigns do you plan a year? One for year-end giving campaigns? One each quarter? No matter the number of mailings you send out a year, think of your offline direct mail campaigns as extensions of your digital channels. This holistic approach provides more giving opportunities to your donors and makes it […]

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Online fundraising: 2018 in review

Online fundraising: 2018 in review

Statistics are used as a way to benchmark successes and growth opportunities. In an effort to be transparent and to help our readers continue to learn fundraising best practices, we’ve put together a 2018 year in review, now available for download for all our blog subscribers. This report compiles statistics and insights we’ve learned from […]

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How to make your fundraising event stand out on social media

How to make your fundraising event stand out on social media

Not too long ago, event planners would advertise upcoming events by posting a few flyers, mailing postcards and maybe running an ad in a few newspapers, with hopes that word-of-mouth would do the rest. Today, social media allows anyone holding a fundraiser to communicate with potential attendees as soon as the event is confirmed. Because […]

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The love your donors really want

The love your donors really want

There is a lot of talk in nonprofit circles about “donor love” but what does this phrase really mean? Some nonprofits interpret it as a way to thank donors…with kitschy gifts and cutesy thank you notes. We’d challenge you to think further about this concept. To us, the concept of “donor love” is more about […]

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Even more great fundraising email examples

Even more great fundraising email examples

Sometimes, fundraising with social media can feel like shouting into a void. It can difficult to determine who is seeing your messages and even harder to ensure that they are clicking the links, especially if you aren’t utilizing paid ads. However, your email list is a direct line of contact between your organization and your […]

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How to use email to drive online donations – Upcoming lunch and learn workshop

How to use email to drive online donations – Upcoming lunch and learn workshop

According to the 2018 M+R Benchmarks study of nonprofits, email messaging drove 28% of all online revenue for nonprofits in 2017.  Email is an important, effective and economical marketing channel, especially for small to midsize nonprofits. Join Ronald Pruitt of 4aGoodCause on Tuesday, February 12 from 12pm-1pm at the Mansour Conference Center in Marietta, GA to learn how your […]

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Reduce confusion, distraction and friction to convert more online gifts

Reduce confusion, distraction and friction to convert more online gifts

Drawing potential donors to your online donation page is arguably the main reason behind your nonprofit’s online presence. Social media posts, e-newsletters, blogs…all crafted in an effort to inspire your audience to support your cause and send them to the page where they can do so. But maybe your web analytics show that your donation […]

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Double your donations with matching gifts

Double your donations with matching gifts

Imagine you are at a vending machine. You’re starving. One small bag of pretzels isn’t going to satiate you, but your general lack of small bills and change has left you with only enough funds to buy one package. You don’t want to opt for the cheaper, less satisfying options, so you decide one is […]

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