The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

How to build the ultimate fundraising landing page

How to build the ultimate fundraising landing page

What is a fundraising landing page? In short, a landing page is designed for the visitor to take a specific action. It drives content and link(s) around one specific topic (in this case, fundraising). Fundraising landing pages are different than regular website pages in that they remove other navigation features so that the user remains […]

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How to correct these 5 website mistakes

How to correct these 5 website mistakes

A bad website experience can deter prospects from getting to you know and, more importantly, from donating to your nonprofit. Build a website that encourages communication sign-ups, engagement and recurring visits. Here are 5 website mistakes that can hinder donor engagement and how to fix them to improve your nonprofit’s reach and ultimately, donations. 1. […]

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2022 cause awareness days for nonprofits

2022 cause awareness days for nonprofits

Flipping the calendar to a new year means an updated list of special dates and cause awareness months/days that can add flavor to your fundraising campaigns and messaging. Our annual cause awareness post makes it easy for you to prepare each month, quarter or year in full. Download our 2022 cause awareness days calendar organized by […]

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Mining your donor database for major givers

Mining your donor database for major givers

Technology is only as good as the users (and information within) and your donor database is no exception. Setting up your donor CRM (constituent relationship management) software with informative donor information can help you increase not only your one-time and recurring annual gifts, but can give you a window into opportunities for major donations. Here […]

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Achieve year-end giving goals with online donations

Achieve year-end giving goals with online donations

Did you know that almost one-third of annual giving happens during the month of December? Even more astounding? Eleven percent of all giving happens on the last three days of the year! A push for year-end donations is a must. Equally as important is offering an easy, online way for your donors to make those […]

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To our clients, in thanks

To our clients, in thanks

Resilience is based on the ability to make quick recoveries from adversity, to remain steadfast and tough, and to bounce back when you’ve been stretched. Our clients are nothing less than resilient. As we continue to emerge from the COVID-19 pandemic and as nonprofits showcase their resiliency—working toward the post-pandemic light—we take time to acknowledge […]

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P2P fundraising: Your toolkit checklist

P2P fundraising: Your toolkit checklist

Peer-to-peer fundraising is a great way to get a larger segment of the population involved in giving back to your organization. P2P campaigns typically fall into two categories: time-based campaigns or year-round (rolling) campaigns. Time-based campaigns are typically tied to an event or follow a finite period of time whereas rolling campaigns happen when supporters […]

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Case study: Buford Academy’s Wolf-a-thon more than doubles its fundraising goal

Case study: Buford Academy’s Wolf-a-thon more than doubles its fundraising goal

Buford Academy, a Title I public school serving grades 1 through 3, has built a successful annual peer-to-peer campaign with a 73% participation rate from its students. As a promise to parents to only do one fundraiser a year, the Wolf-A-Thon event has seen enormous impact—even during the lowest times of COVID-19. We spent time […]

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GivingTuesday: Resources for nonprofits

GivingTuesday: Resources for nonprofits

The countdown to GivingTuesday is on. For nearly 10 years, we have provided our nonprofit audiences with ideas for how to incorporate this huge day of generosity into Q4 fundraising plans. This year, GivingTuesday lands on November 30. The mission is simple: it’s a day to do good—through time, through donations or through the power […]

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Quick fundraising: Set campaigns up on the fly

Quick fundraising: Set campaigns up on the fly

There are times when quick fundraising is necessary—whether it’s a memorial campaign for the sudden loss of a supporter or a time-sensitive fundraiser that comes up spur of the moment. One of the features of 4aGoodCause is the ability to build unlimited campaigns and to do so quickly. Here are two examples of campaigns that […]

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Best practices in matching gift and challenge campaigns

Best practices in matching gift and challenge campaigns

How can you make your fundraising campaigns stretch farther? By implementing challenge campaigns and matching gifts strategies. A challenge campaign is just what it sounds like: A ‘challenge’ is given to donors to raise a certain amount of money by a certain amount of time. If the challenge is complete, there is typically a matching […]

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20 virtual and hybrid fundraising event ideas

20 virtual and hybrid fundraising event ideas

The planning process for virtual fundraising events varies depending on the type of event you host. As many organizations continue to plan a mix of in-person, virtual and hybrid fundraising events, it opens the playing field. Nonprofits continue to be creative with fundraising events as we’ve shifted into a new era of planning. Factors to […]

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