The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Why content marketing is a small nonprofit’s secret weapon

Why content marketing is a small nonprofit’s secret weapon

You may not realize it, but I bet your nonprofit is producing some type of content that could be categorized into content marketing. This two-way, conversational, strategic approach to marketing focuses on creating content that is relevant to your audience, that encourages them to participate in some way and, is largely distributed among digital channels […]

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5 online fundraising opportunities for school foundations

5 online fundraising opportunities for school foundations

It’s back-to-school season. As parents and children prepare for another school year, it’s time for school foundations (and even the PTA/PTO) to prep for school fundraisers. While you may have some great ideas about raising money for your school through movie nights, bake sales and color runs, this year it’s all about the online giving […]

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10 ways to connect with your donors through email

10 ways to connect with your donors through email

Email marketing is a great way to engage your donors and prospects. Personalizing such messages also bodes well—emails that are personalized see up to six times the transaction rate (read: donations) as compared to those emails that forgo personalization. So, what is there to talk about with your donors? We have a list of top […]

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How to run a profitable nonprofit fundraising event

How to run a profitable nonprofit fundraising event

Thinking about hosting a fundraising event? In talking with some of our clients, we’ve learned that some of them struggle with coming out on top after the events are over. Rather than just break even on your next event, here are five tips for managing successful fundraising events that bring in money. Work through them […]

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Mid-year check in: How is your online giving working out?

Mid-year check in: How is your online giving working out?

As a twist on our 2018 quarterly giving reports where we compared online giving trends on the 4aGoodCause platform each quarter, this month we’re taking a look at the first half of 2019 to bring you a snapshot of our online donation and fundraising pages to help you understand online donor trends—the who, where and […]

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How to create a great nonprofit video (on a budget)

How to create a great nonprofit video (on a budget)

Some argue that the written word is out and visual elements are in as the dominant form of communication (the “post-text future” as The New York Times refers to it). Videos are not only effective for corporate brands but for driving awareness and engagement for nonprofits as well. Animoto reported that consumers ranked video the […]

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New in 4aGC – Build donor lists with ease

New in 4aGC – Build donor lists with ease

If you’ve been following our blog you might know that we are pushing to add more donor management capabilities to our platform this year, basically adding a donor CRM (customer relationship management) feature to 4aGoodCause. In a recent post, we announced the first step toward that goal, comprehensive donor profiles. Nonprofits using 4aGoodCause can use […]

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6 ways to grow your online fundraising

6 ways to grow your online fundraising

There are lots of ways to grow online fundraising, but where to start? We have been compiling online fundraising ideas on our blog for many years; this post is a great one-stop-shop for you to sift through and strategize. Go ahead and click on the links within this article as they all provide additional tips, […]

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How your nonprofit can host a giving day

How your nonprofit can host a giving day

Giving days have grown out of local communities coming together to crowdfund on a particular day. These 24-hour events work because they bring large communities together for a single purpose, for a short period of time and sometimes, there’s even a level of friendly competition involved. While participating in a larger community event can be […]

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Anatomy of a great nonprofit website

Anatomy of a great nonprofit website

You have solidified a rockstar fundraising team and all the key players are in place to build up your nonprofit’s financial needs but what about the tools that you’ll use to support those needs? Enter your website. Your website acts as the face of your organization just as much as the people in it. It […]

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