The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Online giving + year-end = the perfect pair

Online giving + year-end = the perfect pair

As we head into the end of 2019 and prepare for a brand-new decade, we’re breaking down the ins and outs of online giving and why it’s such a great option to offer your donors during the final months of the year. In fact, one-third of giving occurs in the month of December alone and […]

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Thank you

Thank you

This is a time of the year where we like to reflect on what we are thankful for. At 4aGoodCause we have a lot to be grateful for, namely our clients. We get a chance to work with some amazing, dedicated nonprofit professionals making a difference in the world. We appreciate the opportunity to be […]

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Using multi-channel marketing to boost your fundraising

Using multi-channel marketing to boost your fundraising

Multi-channel marketing (also known as omnichannel marketing) is a marketing tactic that is just how it sounds—a way to spread your message using multiple channels and tactics to reach audiences where they are most apt to receive your information. With all of the channel options available now (not to mention the multiple generations in our […]

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It’s not too late: Get ready for #GivingTuesday

It’s not too late: Get ready for #GivingTuesday

Each year, we remind our readers about GivingTuesday, a global day of giving that is supported by social media. It’s a way to kick off the charitable season as donors start to focus on holiday and year-end giving opportunities. This year, GivingTuesday is on December 3, 2019, and it’s not too late for your nonprofit […]

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Trick or treat: 3 Halloween fundraising campaigns to get you in the spooky spirit

Trick or treat: 3 Halloween fundraising campaigns to get you in the spooky spirit

Halloween is my family’s favorite holiday. We go all out—decorating our house and our yard, dressing up in fun costumes—it’s a great time of year. So, what better time than to take a favorite holiday and merge it with another one of my favorite things—nonprofit giving. This year, I have highlighted three great Halloween-themed fundraising […]

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6 email marketing tips to boost your nonprofit

6 email marketing tips to boost your nonprofit

From an outsider’s point of view, it may seem like marketers in a nonprofit organization have it easy—or at least easier. They have a loyal following, a pool of donors, and a consistent campaign. However, the reality is that nonprofit marketers go through the same daily tasks of building a strong subscriber base, segmenting mailing […]

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Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a recording of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to raise more money online at year-end. In this webinar Ronald will guide you through: Crafting your year-end online appeal Types of online fundraising campaigns you can execute Getting online gifts from all […]

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Influencer marketing ideas to support your nonprofit

Influencer marketing ideas to support your nonprofit

How many of us have seen a product or service marketed by a celebrity or YouTuber in the past month? Whether you noticed these promotions on your personal social media channels (or your kids’ channels) influencer marketing has gained momentum in the past few years and is a method that can work well for nonprofits. […]

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Donation thank you letters: 7 tips to acknowledge your donors

Donation thank you letters: 7 tips to acknowledge your donors

As we get closer to the end of the year, you may see a spike in donations as your donors look to allocate money for year-end tax purposes. For you and your nonprofit, that means even more thank you letters being sent. Sometimes, when there’s an uptick in activity, mistakes can be made. Or, worse, […]

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A CRM that works in tandem with your fundraising? We’ve got you.

A CRM that works in tandem with your fundraising? We’ve got you.

You may know us best for our fundraising platform capabilities—landing pages, event registration, peer-to-peer campaigns and online donations. But during the last year, we’ve been working on a product to help our clients take their fundraising to a whole new level. Introducing the 4aGoodCause CRM. What is a CRM and why is it important? A […]

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