The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

YouTube 101 for nonprofits

YouTube 101 for nonprofits

Telling stories about your nonprofit and the cause it supports is a powerful way to connect with your audience. This emotional connection then has the opportunity to lead to donations. Why video? In December of 2016, Forbes predicted that using videos to “humanize marketing efforts” would be a trend for nonprofits in 2017. And, with […]

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5 more examples of great fundraising emails

5 more examples of great fundraising emails

The beginning of each new year is the perfect time to remind your donors of your cause, not to mention revisiting your email strategy for bringing in donations. Email campaigns are powerful tools for connecting with both past and potential donors to show them the goals your nonprofit has outlined for the year. Spend time […]

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Integrating your online fundraising with Raiser’s Edge

Integrating your online fundraising with Raiser’s Edge

Raiser’s Edge by Blackbaud is a nonprofit CRM (customer relationship management) or donor database. It is primarily used by larger nonprofits to hold donor data and help manage their relationships with those donors. Raiser’s Edge is a well-established product with a good reputation as a donor database—a reputation that does not always extend to the […]

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Cause awareness days 2018

Cause awareness days 2018

Giving Tuesday, the Tuesday after Thanksgiving, is one of the most successful cause awareness days that nonprofits acknowledge every year. In 2017, nonprofits promoting Giving Tuesday received 2.4 million gifts, totaling $274 million in donations worldwide. Though this day is obviously impactful for yearly fundraising goals, there are hundreds of other cause awareness days that […]

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10 last minute year-end fundraising tips

10 last minute year-end fundraising tips

For nonprofits, nearly a third of all donations are given in the month of December and 12% of ALL yearly giving occurs within the last three days of each year. Prepare your nonprofit to finish the year strong by using these tips when planning for your fundraising the last week of the year. Tip 1: […]

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Planning your “thank you” campaign

Planning your “thank you” campaign

Nonprofits often receive the bulk of yearly donations during the month of December. Have you crafted a plan for how you’ll thank these donors come January? Thanking your donors can have a direct influence on donor retention rates, not to mention it’s simply a gracious thing to do. Planning a “thank you” campaign is just […]

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5 components of a successful peer-to-peer fundraising campaign

5 components of a successful peer-to-peer fundraising campaign

Peer-to-peer campaigns (P2P) are a great way to reach a new network through your existing donors. P2P fundraising also grows awareness of your nonprofit through a trusted source. This type of marketing is word of mouth. One of the best ways to market your nonprofit, it will encourage people to become donors because someone they […]

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Building your brand for nonprofits

Building your brand for nonprofits

We all grew up hearing “don’t judge a book by its cover” but it’s easy to do so. When browsing in the library, you stop and look at the book with an intriguing cover. Think of brand image as your nonprofit’s “cover”. Brand image is just as important for a nonprofit organization as a for-profit […]

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Hiring a Fundraising Consultant 101: The Nonprofit’s Guide

Hiring a Fundraising Consultant 101: The Nonprofit’s Guide

Whether you’re trying out a brand new kind of fundraising campaign or are in need of ways to refresh your tried-and-true tactics, a fundraising consultant can be the objective perspective you need to enhance your nonprofit’s strategy across the board (and achieve goals that might ordinarily be out of reach). With the help of a […]

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Giving thanks

Giving thanks

This is a time of the year where we like to reflect on what we are thankful for. At 4aGoodCause we have a lot to be grateful for, namely our clients. We get a chance to work with some amazing, dedicated nonprofit professionals making a difference in the world. We appreciate the opportunity to be part […]

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