The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Retaining donors in crisis

Retaining donors in crisis

What we are learning through COVID-19 is that the impacts of this pandemic range depending on race, gender, location and industry. While some donors may have the ability to maintain giving levels, others may not have the same financial comforts to do so at this time. What some have even found is that at the […]

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How to gather stories of impact

How to gather stories of impact

You have great stories to tell and are making great strides in helping others with your nonprofit’s work. How do you capture those stories and share them with the world? Storytelling for nonprofits is an important way to make connections and to engage with key audiences—funders, donors, board members, those seeking your services. There are […]

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Peer support: How to successfully set up peer-to-peer fundraising campaigns

Peer support: How to successfully set up peer-to-peer fundraising campaigns

Peer-to-peer (P2P) fundraising is a great way to get multiple people involved in word-of-mouth marketing and donor engagement. Through this method, nonprofits connect with supporters to encourage friends, colleagues and family to give to a cause typically through an online event, in-person event or extended activity such as a walk-a-thon or read-a-thon. These supporters reach […]

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Virtual fundraising events: Make them work for you

Virtual fundraising events: Make them work for you

This year, more than all years, nonprofits have felt confusion and uncertainty about their events. From going virtual to the effects of moving in-person fundraisers online, the planning process for virtual fundraising and events may be new territory. Determine your format Virtual events are not one-size-fits-all. Webinars, forums, live streams, hybrid in-person/virtual—there are many formats […]

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New webinars for nonprofits: CharityHowTo highlights for 4aGoodCause clients

New webinars for nonprofits: CharityHowTo highlights for 4aGoodCause clients

As part of our ongoing relationship with CharityHowTo (a free service offered to all of our Growing and Mid-size plan customers), we are taking a moment this quarter to highlight some of the professional development opportunities you can take advantage of in the coming weeks. As a reminder, 4aGoodCause clients who qualify receive a free […]

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Digital meets traditional: Sync donor touchpoints to create great relationships

Digital meets traditional: Sync donor touchpoints to create great relationships

Did you know it costs 10 times more to attract a new donor than it does to keep a current donor? Building (and maintaining) donor relationships takes the integration of both digital and traditional communication tactics. These touchpoints are critical in keeping trusted relationships with your donors. As you think of ways you can engage […]

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How to use your CRM to create effective donor retention systems

How to use your CRM to create effective donor retention systems

Donor retention is all about relationship building. However, building relationships takes time and when you’re building them as part of an organization, there can be many moving parts and aspects to track. Enter your CRM. A CRM (constituent relationship management) tool is a great way to keep tabs on your donors and, more specifically, start […]

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5 successful email marketing ideas to retain donors

5 successful email marketing ideas to retain donors

Retaining your donors through digital touchpoints, specifically email marketing, is a tactic that can be pre-planned and automated, yet personal enough to engage your audiences over time. Here are five ways to rethink your email marketing this year to engage and retain your donors: 1. Personalize your message Use your opening paragraph or lead story […]

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NEW! Announcing our integration with Mailchimp

NEW! Announcing our integration with Mailchimp

This month, we’ve debuted a new feature for 4aGoodCause—integration with Mailchimp. As email marketing is a great tool for nonprofits to use when connecting with donors, being able to track these communications as touchpoints in your donor database is of equal importance. That is why we have worked hard to ensure that our integration with […]

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Give back on July 4th

Give back on July 4th

The United States of America represents the ideals of democracy, rights, liberty, opportunity and equality. As we celebrate July 4th this week we want to take a moment to say thanks to a community working hard to uphold these ideals, the nonprofit community. We get a chance to work with some amazing, dedicated nonprofit professionals […]

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