The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Losing your monthly donors? 3 ways to keep them

Losing your monthly donors? 3 ways to keep them

What is the pulse of your monthly donors? Do they know the impact of their dollars? Do you follow up routinely to acknowledge their commitment and support of your nonprofit? While 45% of donors have enrolled in some sort of monthly giving program, giving up to 42% more each year than those who are not […]

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All about transparency: Nonprofit annual report tips

All about transparency: Nonprofit annual report tips

A common question among nonprofits related to annual reports is: Are they required? While the answer is ‘no’, nonprofits are not required to produce annual reports, these publications do provide value to your organization. Why does my nonprofit need an annual report? Annual reports paint a picture of the great work your nonprofit has done […]

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New social media trends to spice up your fundraising

New social media trends to spice up your fundraising

Social media channels are not new in the nonprofit world, but within each channel comes a variety of additional tools—some old, some new—that can make creating your digital messaging and donor engagement fun. Here is a look at four of the top social media tools out there and the new formats within those channels that […]

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6 ways to encourage your board to fundraise

6 ways to encourage your board to fundraise

Your nonprofit board members likely have strong connections to the community and solid networking skills, which can be highly effective to help your organization raise funds. Board members who share your values and vision can make great advocates in fundraising; it’s a matter of getting them on board and giving them the tools to help […]

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Customer service tips for the nonprofit world

Customer service tips for the nonprofit world

When you think of your nonprofit organization, do you think customer service as a part of what sets you apart? If you dive deep into it, nonprofits are in the service industry and although there are differences in how operations work when compared to for-profit companies, excellent customer service is a value-add. By concentrating on […]

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How to conduct a nonprofit website content audit

How to conduct a nonprofit website content audit

Your website should do the job of providing educational (and findable) content that engages donors and entices them to give. To make sure your nonprofit’s website is on the right track, conduct a website content audit to see how you are meeting your donors’ needs. At its most basic level, to earn an online donation, […]

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Are you asking for a second gift?

Are you asking for a second gift?

When you think about donor acquisition, you may often be focused on securing a first-time donation. But did you know that securing your donor’s second gift is an essential part of your nonprofit’s fundraising stability? As Mary Cahalane mentioned in her donor retention webinar, 80% of donors are lost between the first and second gift […]

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Content that drives action: How to craft the perfect event landing page

Content that drives action: How to craft the perfect event landing page

A landing page plays a prominent role in capturing registrations, donations, visibility and gaining credibility for your event. Your landing page can be the first thing potential attendees or donors see about your event or campaign. The primary goal is to convert the visitors—into attendees, volunteers or donors. Your landing pages should tell a story […]

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What you can learn from these 6 great nonprofit websites

What you can learn from these 6 great nonprofit websites

Working with nonprofit clients affords us the ability to view some amazing websites and landing page ideas. Last year, we gave you a list of 5 great nonprofit websites to showcase stand-out websites and provide ideas for inspiration. To follow up, we have 6 more nonprofit websites that stand out. Look below and read through […]

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P2P fundraising: 11 events that work for getting large groups involved

P2P fundraising: 11 events that work for getting large groups involved

Looking for some new ways to spice up your peer-to-peer (P2P) fundraising game? We have a few P2P event resources for you. First up, here’s a list of 11 events that pair well with P2P giving.  Events that pair well with P2P 1. Bowl-a-thon Participants get teams together to raise money online and then have […]

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The importance of donor retention: How to calculate and track

The importance of donor retention: How to calculate and track

What is a donor retention rate? Simply put, your donor retention rate speaks to the percentage of donors who give to your organization on a consecutive basis—year over year. The higher the retention rate, the more donors you have that continue to support your nonprofit each year. The lower the retention rate, the harder you […]

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Spring cleaning: Freshen up your donor database

Spring cleaning: Freshen up your donor database

Spring. A time to refresh, renew and reorganize. Many of us get that “spring cleaning” bug this time of year and as a nonprofit, this can be a great opportunity to reassess current processes and do some spring cleaning of your own related to donor records and databases. A donor database or CRM (customer relationship […]

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