The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

December fundraising do’s and don’ts

December fundraising do’s and don’ts

December is always a big month for nonprofits. The holidays create a spirit of generosity, with many families and organizations pledging to support a cause that matters to them. The statistics show this to be true: nearly one-third of all annual giving happens in December each year, with 12% of all annual donations coming in […]

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Navigating Google Ad Grant Compliance

Navigating Google Ad Grant Compliance

If your nonprofit organization is not taking advantage of The Google Ad Grant, you are missing out on a huge free resource! The Google Ad Grant provides eligible nonprofits with up to $10,000 a month in in-kind Google Ads advertising each month. As an effort to ensure funding is being utilized wisely, Google has developed […]

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Gratitude

Gratitude

Anyone that knows my story knows that I have a lot to be thankful for. I have a wonderful wife, two great kids and a job that I love. My job at 4aGoodCause is to help nonprofits raise money online so they can make a difference for their cause and in their communities. That gives all of […]

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New in 4aGC – Donor accounts and more

New in 4aGC – Donor accounts and more

We are always innovating here at 4aGoodCause. Since a big redesign of our platform in late 2016, we’ve had many rounds of fixes, updates and improvements including matching gift integration, Raiser’s Edge integration and much more. Check out our latest platform updates below, all available to our clients at no additional cost. Donor Accounts Want to provide your donors with an […]

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Online giving insights and statistics – Q3 2018

Online giving insights and statistics – Q3 2018

We’ve been providing quarterly statistics from our online donation pages, fundraising pages and event registration sites this year. Below are statistics from our third quarter of 2018. Check out the first quarter and second quarter statistics. Help us reach our goal We are making progress toward our goal for 2018 to raise $15 million for […]

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Social media advertising options for nonprofits

Social media advertising options for nonprofits

Taking the plunge from organic (aka, free) social media content to paid social advertising can be stress-inducing to any organization. However, social media can – and will, if done correctly – serve as the perfect channel through which to illustrate your organization’s authenticity. Throwing some cash behind your content has the potential to magnify its […]

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5 ways to get involved in Giving Tuesday

5 ways to get involved in Giving Tuesday

Somehow, it’s nearly Halloween already, meaning the winter holiday season is fast approaching, beginning with Thanksgiving and followed closely by the consumer holidays Black Friday and Cyber Monday. However, once the “thanks” have been given, the deals have been dealt, the door busters have busted and sales have sold out, there is another holiday that […]

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9 steps to help you plan for year-end fundraising

9 steps to help you plan for year-end fundraising

The holiday season is just around the corner and with it comes the season of giving. For nonprofits, this means that your year-end giving season (the time of year you’re likely to see the highest amount of donations) is kicking off soon. Capitalizing on this crucial quarter can set you up for success for the […]

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10 tips to keep your fundraising emails out of the spam folder

10 tips to keep your fundraising emails out of the spam folder

Of the many communications tactics that you and your organization choose to implement, one element is likely a primary part of your strategy: email marketing. Email marketing is an excellent tool in your marketing toolbelt because you can brand all of your messages, create them well in advance and be intentional about send times. Additionally, […]

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Getting donor feedback: Q&A

Getting donor feedback: Q&A

Today, every cog in the machine is expected to have a voice. Every organization has at least some type of customer service department. It often seems we cannot purchase any product or service without receiving requests to leave a review or provide personal feedback about the experience. Word-of-mouth is stronger and more powerful than any […]

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