The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Best practices in matching gift and challenge campaigns

Best practices in matching gift and challenge campaigns

How can you make your fundraising campaigns stretch farther? By implementing challenge campaigns and matching gifts strategies. A challenge campaign is just what it sounds like: A ‘challenge’ is given to donors to raise a certain amount of money by a certain amount of time. If the challenge is complete, there is typically a matching […]

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20 virtual and hybrid fundraising event ideas

20 virtual and hybrid fundraising event ideas

The planning process for virtual fundraising events varies depending on the type of event you host. As many organizations continue to plan a mix of in-person, virtual and hybrid fundraising events, it opens the playing field. Nonprofits continue to be creative with fundraising events as we’ve shifted into a new era of planning. Factors to […]

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7 social media fundraising fails (and how to fix them)

7 social media fundraising fails (and how to fix them)

Social media is one of the most inspiring tools for giving according to 29% of online donors. It is a tactic that can have exponential reach and can create an influencer pool larger than what we’re able to do in person. For many nonprofits, social media has become a natural part of their messaging and […]

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5 great nonprofit websites

5 great nonprofit websites

Sometimes all it takes is a little visual inspiration to conjure up your next big idea. We’ve offered advice on donation landing pages, how to optimize your website, and the importance of storytelling online to give your fundraising a boost. Today, we are taking our website tips one step further to provide you with five […]

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How to remove fundraising roadblocks: 12 effective donation page traits

How to remove fundraising roadblocks: 12 effective donation page traits

For every 100 users that visit your online donation page, a slim 21% will donate. That’s 79 donors who walk away without converting. So, how can you make an online donation form that converts? Understand why donors leave Before we can solve the problem of donation abandonment, we need to understand why donors exit your […]

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5 ways to recruit P2P ambassadors

5 ways to recruit P2P ambassadors

What is peer-to-peer fundraising? This style of fundraising, also known as P2P fundraising, puts the ‘ask’ in your supporters’ hands. Each individual fundraiser (peer) asks their community—friends, neighbors, family members (peers)—to donate to your cause by way of an individual fundraising page or online donation form. Why does peer-to-peer fundraising matter? Most of us trust […]

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Humanize your nonprofit with website stories

Humanize your nonprofit with website stories

When you hire a company, you look for testimonials, ratings or case studies to inform your decision in doing business with the company. Sometimes you may seek input from friends and family, and other times you may look through their digital channels and website to glean insights into what they do and who they help. […]

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Nonprofit website checklist for optimization and engagement

Nonprofit website checklist for optimization and engagement

The anatomy of a great nonprofit website is built by telling the story of who you are, what you do and why your audience (donors!) should care. We’ve taken that a step further by putting together a website checklist with additional key elements and best practices for nonprofit website engagement. Take a read through our […]

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How to run an online raffle

How to run an online raffle

 In-person event auctions were all the rage pre-COVID-19, but in post-pandemic times, nonprofits continue to think outside the box to offer events and fundraising campaigns with a more hybrid approach. Online raffles can be one way to set your nonprofit apart and raise money without the added stress of in-person, auction-style events. Check legal requirements […]

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How to use digital media to support fundraisers and encourage donors

How to use digital media to support fundraisers and encourage donors

Digital tools such as social media and email are great ways to expand the message about your upcoming fundraiser and encourage donations. Here are 4 ways to use digital media to keep the momentum going with your fundraisers throughout your campaign. Make a splash with a digital kick-off St. Baldrick’s Foundation does a great job […]

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How to set a fundraising goal

How to set a fundraising goal

Think of setting your fundraising goal as you would any goal in business or in life: make it S.M.A.R.T. Specific. Identify numbers and deadlines. Measurable. Outline how you will track success. Attainable. Make it a challenge, yet reachable. Realistic. Raise funds for something the community can rally behind (and that you’re able to communicate/fundraise effectively […]

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Earn more with monthly giving

Earn more with monthly giving

Did you know that donors who give monthly are more likely to stick with your nonprofit and are more likely to give more over their giving lifetime than those donors who only give one or two times a year? Monthly giving programs are an effective way to engage with donors, increase your nonprofit’s fundraising revenue […]

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