The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

4 Key Figures to Guide Your Corporate Matching Gift Strategy

4 Key Figures to Guide Your Corporate Matching Gift Strategy

Want to learn more about matching gifts and the 4aGoodCause integration? Tune into the educational webinar May 10 at 2 p.m. EDT! Register here. Are you getting the most out of corporate matching gift programs? A quick review of the mechanics and theory behind matching gift programs: Companies pledge to donate the same amount of […]

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4aGoodCause turns 20 + new features

4aGoodCause turns 20 + new features

20 years ago, this month, I left my corporate job and started doing consulting work for mission-driven organizations. One of my first projects was to build a website for the Boys and Girls Clubs of America. The project was a joy. I loved the idea that you could build a website that would do good for […]

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5 steps to attract sponsors to your nonprofit event

5 steps to attract sponsors to your nonprofit event

Events are important to nonprofits organizations for a variety of reasons: they help raise awareness for a cause, can be used to raise money and give you opportunities to reach new audiences. Offering sponsorships at your events gives you partners in promotion and helps cover the event cost. Sometimes though, bringing sponsors in can seem […]

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How to improve your call to action in 6 easy steps

How to improve your call to action in 6 easy steps

Chances are that your nonprofit is not just marketing for the fun of it. Instead, you are probably marketing because you want people to do something to support your cause, but are you making that clear to your audience? It is imperative to your marketing campaign that you have a clear, concise and powerful call […]

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Google Ad Grants: Everything nonprofits need to know

Google Ad Grants: Everything nonprofits need to know

Marketing your nonprofit is a key element in ensuring its success. If you can’t connect with potential donors, your fundraising goals won’t be met, and your cause will not be supported as fully as you’d like. It’s likely that many of your efforts to contact both current and potential donors fall under the umbrella of […]

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Crowdfunding vs. Peer-to-Peer Fundraising: A Guide to Both

Crowdfunding vs. Peer-to-Peer Fundraising: A Guide to Both

For success in online fundraising, nonprofits need to be able to adapt to new trends and technologies. Of course, dedicating too much time and infrastructure to every passing fad is a costly, short-term strategy. You’re too smart for that! When it comes to online fundraising, two relatively recent trends with staying power that are worth […]

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Social media storytelling for nonprofits – Q & A with Julia Campbell

Social media storytelling for nonprofits – Q & A with Julia Campbell

Julia Campbell—author, speaker and marketing strategist—is passionate about helping nonprofits understand how their marketing plans can impact fundraising. 4aGoodCause spoke with her about how nonprofits’ use of social media to tell stories can translate to increased donations. Q: What is your career background? A: I studied journalism at Boston University, fully expecting to become a […]

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YouTube 101 for nonprofits

YouTube 101 for nonprofits

Telling stories about your nonprofit and the cause it supports is a powerful way to connect with your audience. This emotional connection then has the opportunity to lead to donations. Why video? In December of 2016, Forbes predicted that using videos to “humanize marketing efforts” would be a trend for nonprofits in 2017. And, with […]

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5 more examples of great fundraising emails

5 more examples of great fundraising emails

The beginning of each new year is the perfect time to remind your donors of your cause, not to mention revisiting your email strategy for bringing in donations. Email campaigns are powerful tools for connecting with both past and potential donors to show them the goals your nonprofit has outlined for the year. Spend time […]

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Integrating your online fundraising with Raiser’s Edge

Integrating your online fundraising with Raiser’s Edge

Raiser’s Edge by Blackbaud is a nonprofit CRM (customer relationship management) or donor database. It is primarily used by larger nonprofits to hold donor data and help manage their relationships with those donors. Raiser’s Edge is a well-established product with a good reputation as a donor database—a reputation that does not always extend to the […]

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