The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Online giving insights and statistics – Q2 2018

Online giving insights and statistics – Q2 2018

If you’ve been keeping up with our blog, you know that we’ve decided to provide quarterly statistics from our online donation pages, fundraising pages and event registration sites to give you all a better idea of who is donating, where they are donating, and why they have decided to donate. In a world where we […]

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Crafting an effective elevator pitch to online donors

Crafting an effective elevator pitch to online donors

Picture this: you’re standing in front of closed elevator doors, waiting for them to open, when a potential donor joins you. The doors open, the two of you enter, and the doors close behind you. If you don’t convince them to back your cause now, and fast, they’ll leave you at their floor without their […]

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How to use social media to boost nonprofit donor retention

How to use social media to boost nonprofit donor retention

Well, you’ve done it; in a world where we are constantly confronted with organizations to stand behind and charities to donate to, you have managed to establish a cause worthy of support, draw in supporters and close the donation. You’ve got new money and new donors, but what will you do to ensure that they […]

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Reporting and administrative updates

Reporting and administrative updates

We’re back with our latest post about improvements, fixes, new features and more pertaining to our online fundraising platform. We’ve just completed our latest round of software updates. In this round of updates, we continue toward our goal of being one of the easiest fundraising platforms for nonprofits to use. Most of the below improvements below […]

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Giving your donors the right tools to spread your message

Giving your donors the right tools to spread your message

In the midst of spreading your nonprofit’s mission and message, it can be easy to forget to utilize the most useful advocates for your cause: current donors. So much time is spent on new donor acquisition and new gifting, that many forget the ways in which current donors can do much of the legwork for […]

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How to get your nonprofit website into shape

How to get your nonprofit website into shape

Getting anything (or anyone) into shape is never easy, so we’re going to just focus on one aspect of your business that matters a lot: your website. After all, it is the lens through which people receive their first impression of your organization. Though summer months can be slow for nonprofits, overhauling your website before […]

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Introduce your nonprofit to new supporters with a welcome email series

Introduce your nonprofit to new supporters with a welcome email series

The best way to introduce your newest email subscribers to your organization is to automate a welcome email series. These emails quickly and effectively get the attention of your new supporters and initiate a relationship with no required effort on their part. With a welcome email series, you can turn new supporters into donors, and […]

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6 ideas for increasing your nonprofit’s blog traffic

6 ideas for increasing your nonprofit’s blog traffic

Storytelling is an important part of marketing for every business (nonprofits included). Your target audience enjoys understanding the who, what and why behind the organizations they choose to support. We’ve previously talked about how essential a blog can be to communicating your nonprofit’s story. It can give a “behind-the-scenes” look into your organization’s mission and […]

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4 reasons your online fundraising isn’t working

4 reasons your online fundraising isn’t working

While nonprofit fundraising goals are as varied as the organizations themselves, the primary component that determines success is a direct and effective path for potential donors from call to action to recurrent online donation. This path, the fundraising “funnel,” generally goes as follows: Drive donors to your website Convince them that their gift is worthwhile […]

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Online giving insights and statistics – Q1 2018

Online giving insights and statistics – Q1 2018

In an effort of transparency, we’ve chosen to provide quarterly statistics from our online fundraising pages detailing who is giving as well as how and when they are doing so. We hope that this will also give you an inside look into giving trends and that you will be able to focus your marketing and […]

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