The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

4 components of a perfect year-end donation page

4 components of a perfect year-end donation page

The perfect fundraising landing pages are clean, simple and optimized for donors visiting your site on any device – mobile, desktop or otherwise. With nearly one-third of annual giving happening in December, getting your donation pages to stand out can boost your chances of that final increase in dollars raised this year. Here are four […]

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With gratitude to our clients

With gratitude to our clients

In 2020, they learned to thrive through uncertainties. In 2021 we saw resilience push forward. And this year, our clients are proving that the dedication they have to their nonprofits can help move mountains. Nonprofit work is not easy. It’s emotional. It’s tiring at times. It’s a grind. But it is so rewarding. We see […]

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Case study: Successful virtual P2P fundraising with Family Promise of Gwinnett

Case study: Successful virtual P2P fundraising with Family Promise of Gwinnett

The mission of Family Promise of Gwinnett is to mobilize communities and congregations to help end homelessness one family at a time. As one of 200 affiliates of Family Promise National, this local affiliate has been in operation for 18 years, serving families experiencing homelessness. Successful graduates of Family Promise of Gwinnett’s programs find jobs […]

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How to write a donation acknowledgment letter

How to write a donation acknowledgment letter

Letter writing can be an art form and when someone donates to your organization—be it online or otherwise—your letters should have standardized formats to ensure timely receipt and acknowledgment. The best donation thank-you letters should include: Personalized salutation Decide how you will address your donors. First name only? Suffix with last name? Full name? Much […]

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Text-to-donate vs. text-to-give

Text-to-donate vs. text-to-give

Nearly all (96%) of Americans own a cell phone and 25% of donors use their mobile devices to find nonprofits that they didn’t know existed. With so much access to and time spent on our phones, let’s dig into how you can use these devices to your advantage and up your text giving game. Text-to-donate […]

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Are you telling the right story to attract donors?

Are you telling the right story to attract donors?

Emotional drive is a key factor in successful donation programs and great storytelling is a highly impactful way to see success in this area. All nonprofits tell a story—on websites, through donation landing pages, using social media, sharing videos, or at events—not all of them tell these stories well enough to see significant increases in […]

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Turn your likes into dollars: Converting social media fans to donors

Turn your likes into dollars: Converting social media fans to donors

The Global Trends in Giving Report notes that social media is the number one way that online donors are most inspired to give—more than email, websites or even print communication. And if that wasn’t a helpful stat to tell your executive director the next time you meet, most donors (87%) who make an initial donation […]

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Benchmarks and metrics: How effective is your nonprofit website

Benchmarks and metrics: How effective is your nonprofit website

How do you measure the success of your website? Number of visitors a year? Amount of donation dollars that come in? How about where your website traffic is coming from? What if we told you that all of those (and then some) matter to the success of your nonprofit’s website? Just as you want to […]

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P2P + social media: Using digital platforms to raise more

P2P + social media: Using digital platforms to raise more

When setting up your next peer-to-peer fundraising campaign, make it easy for your fundraisers and participants to get the word out by creating ready-made content for them to share across the digital channels of their choice. Before the campaign starts, develop an online toolkit where fundraisers can go to download this content from your website […]

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Want larger gifts? Focus on solid donor recognition

Want larger gifts? Focus on solid donor recognition

Major gift recruitment starts with relationship building; it’s a process that can blossom over years of connecting with donors who may have started as volunteers, slowly moved to one-time gifts, then larger monthly donations until finally, they make a sizeable donation to your nonprofit. The process to ensure your major donors receive adequate recognition is […]

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Make your mark on your homepage: 4 web design trends for nonprofits

Make your mark on your homepage: 4 web design trends for nonprofits

While the basic must-have elements of your website remain the same year after year, overall web design trends, technology and plug-ins have short shelf lives. The average recommendation for upgrading and updating your website is every three years. While nonprofits may not have unlimited resources to make those website updates that frequently, there are things […]

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4 areas of focus for effective thank you emails

4 areas of focus for effective thank you emails

Proper etiquette teaches us that thank you notes are essential when receiving a gift. As more donors move to online giving, so should your automated email thank you process. But with all nonprofits setting up email thank you letters, how can you be sure that your donors feel valued and nurtured? Rather than an email […]

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