The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Monthly Giving

Why Monthly Giving Matters: The Impact and Sustainability it Brings

Why Monthly Giving Matters: The Impact and Sustainability it Brings

Let’s face it: nonprofits need a steady stream of income to make a lasting impact. One solution that can ensure both stability and sustainability for organizations is the implementation of a monthly giving program. These programs empower donors to contribute on a recurring basis, creating a reliable source of funds that can be used to […]

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How to convince your nonprofit to start a monthly giving program

How to convince your nonprofit to start a monthly giving program

There is a misconception that monthly giving programs take time and effort and, in the end, aren’t worth it for the dollars raised. Nothing could be farther from the truth. Not only can you raise more money through monthly giving over one-time donations, but your relationships with your donors can grow more positively. You’re nurturing […]

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Losing your monthly donors? 3 ways to keep them

Losing your monthly donors? 3 ways to keep them

What is the pulse of your monthly donors? Do they know the impact of their dollars? Do you follow up routinely to acknowledge their commitment and support of your nonprofit? While 45% of donors have enrolled in some sort of monthly giving program, giving up to 42% more each year than those who are not […]

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Are you asking for a second gift?

Are you asking for a second gift?

When you think about donor acquisition, you may often be focused on securing a first-time donation. But did you know that securing your donor’s second gift is an essential part of your nonprofit’s fundraising stability? As Mary Cahalane mentioned in her donor retention webinar, 80% of donors are lost between the first and second gift […]

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Earn more with monthly giving

Earn more with monthly giving

Did you know that donors who give monthly are more likely to stick with your nonprofit and are more likely to give more over their giving lifetime than those donors who only give one or two times a year? Monthly giving programs are an effective way to engage with donors, increase your nonprofit’s fundraising revenue […]

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Online Fundraising During a Crisis: What to do Now (and in the Future) [webinar replay]

Online Fundraising During a Crisis: What to do Now (and in the Future) [webinar replay]

Join Ronald Pruitt of 4aGoodCause to learn actionable steps a small-to-midsize nonprofit can take to raise money online during (and after) the Coronavirus (COVID-19) pandemic. In this recorded webinar Ronald will guide you through: Setting up a short-term online fundraising campaign Examples of COVID-19 emergency fundraising appeals Turning in-person cancelations into online events Examples of […]

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Tips for fundraising in times of uncertainty

Tips for fundraising in times of uncertainty

During this time of uncertainty, especially for nonprofits, here at 4aGoodCause we want to continue to provide you with resources and ideas to help you in the situations you find yourselves in. While we may not know right now how long we’ll be in the current economic climate, we know that even after we receive […]

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Best practices in monthly giving – Q & A with Erica Waasdorp

Best practices in monthly giving – Q & A with Erica Waasdorp

Monthly giving programs can be a wonderful way to ensure your fundraising program sustains throughout the year. Although the concept of monthly giving is not new, the onset of subscription-based services, online giving programs and multiple digital tools make it easier than ever to provide this option to your donors. We spoke with Erica Waasdorp, […]

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Keep your monthly donors with Account Updater

Keep your monthly donors with Account Updater

At 4aGoodCause, we may talk a lot about donor retention, but it’s because we know donor retention is an important aspect of running a successful nonprofit and we know keeping your donors can be difficult. After all, data has shown a quite a few negative statistics about donor retention: For every $100 given by new […]

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5 reasons a nonprofit should start a monthly giving program

5 reasons a nonprofit should start a monthly giving program

Nonprofits want long-term relationships with donors, predictable and ever-increasing fundraising income and low fundraising costs. There is an easy way to accomplish these goals: establish a monthly giving program and let donors enroll online. Most nonprofits allow donors to give one-time donations online. An increasing number are also allowing donors to enroll as “sustaining” monthly givers. […]

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Turn one-time donors into monthly givers

Turn one-time donors into monthly givers

Does your organization emphasize monthly giving? Do you have a branded monthly giving club? Monthly giving programs offer great value. In fact, monthly donors give 42% more than one-time donors give over the course of a year. If you struggle to make your monthly giving program a priority, these facts might help you get it back on […]

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