Your supporters want to help you raise more. Make it simple.

Peer-to-peer fundraising lets your supporters raise money on your behalf by creating their own personal fundraising pages and sharing them with their networks. Instead of asking your existing donors to give again, you’re reaching entirely new audiences through the personal relationships your supporters already have.

Each fundraiser gets their own page with a goal, their personal story, and a donate button— and every donation rolls up to your overall campaign total. Check out our peer-to-peer fundraising toolkit to steal our templates and checklists.

P2P works well for any campaign where participants have a natural reason to ask their network for support. Walk-a-thons, runs, bike rides, and bowl-a-thons are classics (and you can run your P2P campaign right alongside of your event ticketing in 4aGC), but P2P is just as effective for school fundraisers, athletic team campaigns, board member giving challenges, alumni drives, and annual fund campaigns.

If your supporters feel personally connected to your mission, they’ll fundraise for you.

They’re closely related (and you can do both with 4aGoodCause), but there’s a key difference in who does the asking. With crowdfunding, you create one central campaign page and share it widely, hoping your community spreads the word.

With peer-to-peer fundraising, your supporters each get their own page and raise money on your behalf, so the ask comes from someone the donor already knows and trusts. That personal connection is what makes P2P so effective: People give when a friend asks. You can think of peer-to-peer as crowdfunding powered by your supporters’ networks instead of just your own.

This is the most common P2P challenge, and we’ve built tools specifically to address it. Fundraisers receive a welcome email with social sharing instructions the moment their page is created.

They get a notification every time someone donates to their page, and automated alerts fire at 25%, 50%, and 100% of their goal to keep motivation high. You can also pre-load a default goal and a suggested story so they’re not starting from a blank page, lowering the barrier to getting started dramatically.

Yes, we support both. Teams can have their own combined fundraising page with a shared goal, while individual members each have their own personal page that rolls up to the team total. This works great for classroom fundraisers, sports teams, corporate employee campaigns, or any group with internal competition that motivates more giving. Leaderboards show real-time rankings for both individuals and teams.

Donors click the donate button on a fundraiser’s page and are taken to our optimized donation form: the same high-converting forms used across our platform. They can give any amount, one-time or as a recurring monthly gift, and choose from all major payment methods including credit card, ACH, Apple Pay, Google Pay, PayPal, and DAF Pay. Donors can also explore employer matching gifts with Double the Donation on 4aGoodCause.

P2P campaigns on our platform regularly see conversion rates of 75% or higher. Payment processing with 4aGoodCause is secure and flexible: Bring your own payment processor, use our in-house 4aGC payments, or use one of our partners, Stripe or Authorize.net.

Yes. Your admin dashboard gives you a full view of every fundraiser: their goal, how much they’ve raised, and where they stand as a percentage of their goal. You’ll get an alert whenever a new page is created, and you can review and moderate any content on fundraiser pages. If a participant needs help, you can build or edit their page directly from your dashboard.

Not at all! P2P is one of the most effective tools for small and midsize nonprofits precisely because it multiplies your reach (without requiring a large staff or budget). You don’t need hundreds of fundraisers to see meaningful results.

Burford Academy raises over $100,000 annually using classrooms as teams. Lacrosse the Nations has raised over $1 million using P2P as their core strategy. Both are small organizations with big results.

4aGoodCause (4aGC) is the fundraising platform and donor management CRM that makes recurring, monthly giving a breeze for small to midsize nonprofits. We offer peer-to-peer fundraising software features along with a donor database with segmentation tools, text-to-give tools, event fundraising tools, and so much more… all with growing your sustainable recurring giving in mind.

4aGC also offers hundreds of integrations through zapier, including popular email marketing and crm integrations like Salesforce and Mailchimp. We help your team raise more while stressing less with features built for donor retention, big giving days (like Giving Tuesday), events and galas, all in one platform.