How to set a fundraising goal
Wednesday, June 16, 2021
Think of setting your fundraising goal as you would any goal in business or in life: make it S.M.A.R.T. Specific. Identify numbers and deadlines. Measurable. Outline how you will track success. Attainable. Make it a challenge, yet reachable. Realistic. Raise funds for something the community can rally behind (and that you’re able to communicate/fundraise effectively […]
Earn more with monthly giving
Wednesday, June 02, 2021
Did you know that donors who give monthly are more likely to stick with your nonprofit and are more likely to give more over their giving lifetime than those donors who only give one or two times a year? Monthly giving programs are an effective way to engage with donors, increase your nonprofit’s fundraising revenue […]
13 donor stats to help boost your fundraising
Wednesday, May 19, 2021
The 2021 M+R Benchmarks Report has been published and we have been digging into the stats. We love the ability to click into different metric points and sort information by key learnings. But, if you’re like other nonprofit leaders out there, time is of the essence and you’re being pulled in many directions, so today […]
30 great fundraising email subject lines for nonprofits
Wednesday, May 12, 2021
There are many types of emails to engage donors but the best emails are the ones that are opened and, better yet, elicit donations. We’ve compiled a list of 30 subject lines to get you thinking about new ways to get donors to open your fundraising emails. In addition, consider the following as you prep […]
How to get more engagement during your next virtual event
Wednesday, May 05, 2021
Virtual events debuted widely at the onset of COVID-19 and since then, nonprofit event organizers have moved into a space of in-person, virtual and hybrid fundraising. Fact is, virtual events are here to stay, pandemic or not. As you get ready to host your next virtual event, think about how you can maximize your time […]
The donor journey and the importance of content marketing
Wednesday, April 28, 2021
Adding content marketing into your fundraising mix isn’t as simple as sending out a few tweets and adding a few Facebook posts to your monthly content. Thinking through strategic initiatives that involve your nonprofit’s goals, donor journey and content resources are all important aspects to consider before jumping in. Your donors are at the forefront […]
P2P case study: Feeding the Carolinas triples their annual event’s fundraising goal
Wednesday, April 21, 2021
Of the 200 Feeding America foodbanks across the country, 10 are in North and South Carolina. As an advocate to raise awareness around food inequities in these states, Feeding the Carolinas was developed as a 501c(3), state association of these Feeding America foodbanks. A portion of Feeding the Carolinas work goes toward raising resources (financial […]
Raise more online with the right fee systems
Wednesday, April 14, 2021
While there isn’t a way to get around credit card processing fees altogether when offering your donors the ability to make donations online, there are ways to ensure that your nonprofit keeps the bulk of what it raises without succumbing to exorbitant fees. Whether you’ve always offered online giving to your donors or you’re looking […]
Customize your CRM: Using personal data to optimize donor touchpoints
Wednesday, April 07, 2021
Creating strategic touchpoints throughout the year with your donors (or prospects) is an important part of the fundraising process. While the best way to retain donors is by building strong relationships with them, how do you ensure you readily track that information? A donor CRM is a great place to start. What’s more? With a […]
Using the ‘Story of One’ to convert donors on your blog
Wednesday, March 31, 2021
Facts and statistics do not entice donors. People do—the story of those people do. And more specifically, the story of one of those people at a given moment. When we present the larger issues or problems our nonprofits are trying to solve, we overwhelm our donors. If we break those problems down and name them—by […]
The dangers of a purchased email list
Wednesday, March 10, 2021
You’ve seen them—offers for validated email lists of your target audiences. A quick way to increase your email list and reach hundreds of the right people to grow your fundraising program or expand your nonprofit’s reach. All for a very low, low price. Sounds like a pretty great deal, right? While they sound appealing, purchased […]
Online education opportunities for 4aGoodCause clients
Wednesday, March 03, 2021
A few times a year, as part of our ongoing partnership with CharityHowTo, we provide our readers with an update on webinar training opportunities. We encourage our clients in the Growing and Midsize plans to take advantage of these free, nonprofit training webinars to fulfill continued learning hours, brush up on skills or learn something […]