New in 4aGC – Import donations and more
Wednesday, January 15, 2020
Our team had a busy end of the year, working on a host of improvements and new features to help you better support your donors. Read about our latest updates below. Security and stability upgrade We recently upgraded the underlying operating system that runs the 4aGoodCause app. This upgrade means more stability, faster processing and […]
Cause awareness days 2020: A list of dates and planning tips
Wednesday, January 01, 2020
With hundreds of cause awareness days each year, nonprofits have the opportunity to create mini-campaigns and stories around topics that are not only of interest to their organizations but to prospective donors as well. Knowing when these dates fall can save you time as you plan your content for the year–organic, paid, fundraising and otherwise. […]
Before the ball drops: Fundraising tips for the end of the year
Wednesday, December 18, 2019
December 31st. The last hurrah of the year. And, the last chance for your donors to make a gift to your organization that will provide them with a convenient tax deduction in the new year. This is a great time of year to put together a year-end fundraising campaign. And, although large year-end campaigns may […]
The case for giving: Tell your nonprofit’s story
Wednesday, December 11, 2019
In 2008, Jeremy Hsu at The Scientific American reported that personal stories and gossip make up 65% of our conversations—and with our always-on, digital world, just think of how high that percentage is now! The fact is, it’s human nature to talk about personal stories (or the stories we hear about) and correlate them to […]
Online giving + year-end = the perfect pair
Wednesday, December 04, 2019
As we head into the end of 2019 and prepare for a brand-new decade, we’re breaking down the ins and outs of online giving and why it’s such a great option to offer your donors during the final months of the year. In fact, one-third of giving occurs in the month of December alone and […]
Thank you
Wednesday, November 20, 2019
This is a time of the year where we like to reflect on what we are thankful for. At 4aGoodCause we have a lot to be grateful for, namely our clients. We get a chance to work with some amazing, dedicated nonprofit professionals making a difference in the world. We appreciate the opportunity to be […]
Using multi-channel marketing to boost your fundraising
Wednesday, November 13, 2019
Multi-channel marketing (also known as omnichannel marketing) is a marketing tactic that is just how it sounds—a way to spread your message using multiple channels and tactics to reach audiences where they are most apt to receive your information. With all of the channel options available now (not to mention the multiple generations in our […]
It’s not too late: Get ready for #GivingTuesday
Wednesday, November 06, 2019
Each year, we remind our readers about GivingTuesday, a global day of giving that is supported by social media. It’s a way to kick off the charitable season as donors start to focus on holiday and year-end giving opportunities. This year, GivingTuesday is on December 3, 2019, and it’s not too late for your nonprofit […]
Trick or treat: 3 Halloween fundraising campaigns to get you in the spooky spirit
Wednesday, October 30, 2019
Halloween is my family’s favorite holiday. We go all out—decorating our house and our yard, dressing up in fun costumes—it’s a great time of year. So, what better time than to take a favorite holiday and merge it with another one of my favorite things—nonprofit giving. This year, I have highlighted three great Halloween-themed fundraising […]
6 email marketing tips to boost your nonprofit
Wednesday, October 23, 2019
From an outsider’s point of view, it may seem like marketers in a nonprofit organization have it easy—or at least easier. They have a loyal following, a pool of donors, and a consistent campaign. However, the reality is that nonprofit marketers go through the same daily tasks of building a strong subscriber base, segmenting mailing […]