The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

New in 4aGC – Donor accounts and more

New in 4aGC – Donor accounts and more

We are always innovating here at 4aGoodCause. Since a big redesign of our platform in late 2016, we’ve had many rounds of fixes, updates and improvements including matching gift integration, Raiser’s Edge integration and much more. Check out our latest platform updates below, all available to our clients at no additional cost. Donor Accounts Want to provide your donors with an […]

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Online giving insights and statistics – Q3 2018

Online giving insights and statistics – Q3 2018

We’ve been providing quarterly statistics from our online donation pages, fundraising pages and event registration sites this year. Below are statistics from our third quarter of 2018. Check out the first quarter and second quarter statistics. Help us reach our goal We are making progress toward our goal for 2018 to raise $15 million for […]

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Social media advertising options for nonprofits

Social media advertising options for nonprofits

Taking the plunge from organic (aka, free) social media content to paid social advertising can be stress-inducing to any organization. However, social media can – and will, if done correctly – serve as the perfect channel through which to illustrate your organization’s authenticity. Throwing some cash behind your content has the potential to magnify its […]

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5 ways to get involved in Giving Tuesday

5 ways to get involved in Giving Tuesday

Somehow, it’s nearly Halloween already, meaning the winter holiday season is fast approaching, beginning with Thanksgiving and followed closely by the consumer holidays Black Friday and Cyber Monday. However, once the “thanks” have been given, the deals have been dealt, the door busters have busted and sales have sold out, there is another holiday that […]

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9 steps to help you plan for year-end fundraising

9 steps to help you plan for year-end fundraising

The holiday season is just around the corner and with it comes the season of giving. For nonprofits, this means that your year-end giving season (the time of year you’re likely to see the highest amount of donations) is kicking off soon. Capitalizing on this crucial quarter can set you up for success for the […]

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10 tips to keep your fundraising emails out of the spam folder

10 tips to keep your fundraising emails out of the spam folder

Of the many communications tactics that you and your organization choose to implement, one element is likely a primary part of your strategy: email marketing. Email marketing is an excellent tool in your marketing toolbelt because you can brand all of your messages, create them well in advance and be intentional about send times. Additionally, […]

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Getting donor feedback: Q&A

Getting donor feedback: Q&A

Today, every cog in the machine is expected to have a voice. Every organization has at least some type of customer service department. It often seems we cannot purchase any product or service without receiving requests to leave a review or provide personal feedback about the experience. Word-of-mouth is stronger and more powerful than any […]

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How the Inter-Faith Food Shuttle leveraged local media partnerships to raise $200,000 for BackPack Buddies

How the Inter-Faith Food Shuttle leveraged local media partnerships to raise $200,000 for BackPack Buddies

The Inter-Faith Food Shuttle is an incredible nonprofit organization that fights every day to provide food for North Carolinians who struggle with frequent, regular food insecurity. This work is done through several initiatives, like BackPack Buddies, Mobile Markets, the Mobile Tastiness Machine and more. Sara Walker, the Director of Communications for the Inter-Faith Food Shuttle, […]

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10 Facebook tips for the social nonprofit

10 Facebook tips for the social nonprofit

There is no doubt about it, today’s society is completely, irrevocably and unequivocally entrenched in the ebb and flow of the influence of social media. The lives of Americans and those across the planet are now being dictated by Facebook, Instagram, Twitter and even Pinterest… but those people aren’t just utilizing these platforms to connect […]

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Protect your nonprofit from credit card fraud

Protect your nonprofit from credit card fraud

The security of credit card payments has changed significantly over the last few years, thanks to the introduction and widespread implementation of chip-based credit cards and their respective card readers starting in 2011. This is because credit cards with chips embedded in them are dynamic and change data with every time they are used, while […]

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