Why content marketing is a small nonprofit’s secret weapon
Wednesday, September 11, 2019
You may not realize it, but I bet your nonprofit is producing some type of content that could be categorized into content marketing. This two-way, conversational, strategic approach to marketing focuses on creating content that is relevant to your audience, that encourages them to participate in some way and, is largely distributed among digital channels […]
5 online fundraising opportunities for school foundations
Wednesday, August 21, 2019
It’s back-to-school season. As parents and children prepare for another school year, it’s time for school foundations (and even the PTA/PTO) to prep for school fundraisers. While you may have some great ideas about raising money for your school through movie nights, bake sales and color runs, this year it’s all about the online giving […]
10 ways to connect with your donors through email
Wednesday, August 07, 2019
Email marketing is a great way to engage your donors and prospects. Personalizing such messages also bodes well—emails that are personalized see up to six times the transaction rate (read: donations) as compared to those emails that forgo personalization. So, what is there to talk about with your donors? We have a list of top […]
How to run a profitable nonprofit fundraising event
Wednesday, July 31, 2019
Thinking about hosting a fundraising event? In talking with some of our clients, we’ve learned that some of them struggle with coming out on top after the events are over. Rather than just break even on your next event, here are five tips for managing successful fundraising events that bring in money. Work through them […]
Mid-year check in: How is your online giving working out?
Wednesday, July 24, 2019
As a twist on our 2018 quarterly giving reports where we compared online giving trends on the 4aGoodCause platform each quarter, this month we’re taking a look at the first half of 2019 to bring you a snapshot of our online donation and fundraising pages to help you understand online donor trends—the who, where and […]
How to create a great nonprofit video (on a budget)
Wednesday, July 17, 2019
Some argue that the written word is out and visual elements are in as the dominant form of communication (the “post-text future” as The New York Times refers to it). Videos are not only effective for corporate brands but for driving awareness and engagement for nonprofits as well. Animoto reported that consumers ranked video the […]
New in 4aGC – Build donor lists with ease
Wednesday, July 10, 2019
If you’ve been following our blog you might know that we are pushing to add more donor management capabilities to our platform this year, basically adding a donor CRM (customer relationship management) feature to 4aGoodCause. In a recent post, we announced the first step toward that goal, comprehensive donor profiles. Nonprofits using 4aGoodCause can use […]
6 ways to grow your online fundraising
Wednesday, June 26, 2019
There are lots of ways to grow online fundraising, but where to start? We have been compiling online fundraising ideas on our blog for many years; this post is a great one-stop-shop for you to sift through and strategize. Go ahead and click on the links within this article as they all provide additional tips, […]
How your nonprofit can host a giving day
Wednesday, June 12, 2019
Giving days have grown out of local communities coming together to crowdfund on a particular day. These 24-hour events work because they bring large communities together for a single purpose, for a short period of time and sometimes, there’s even a level of friendly competition involved. While participating in a larger community event can be […]
Anatomy of a great nonprofit website
Wednesday, June 05, 2019
You have solidified a rockstar fundraising team and all the key players are in place to build up your nonprofit’s financial needs but what about the tools that you’ll use to support those needs? Enter your website. Your website acts as the face of your organization just as much as the people in it. It […]