Peer support: How to successfully set up peer-to-peer fundraising campaigns
Wednesday, September 09, 2020
Peer-to-peer (P2P) fundraising is a great way to get multiple people involved in word-of-mouth marketing and donor engagement. Through this method, nonprofits connect with supporters to encourage friends, colleagues and family to give to a cause typically through an online event, in-person event or extended activity such as a walk-a-thon or read-a-thon. These supporters reach […]
Virtual fundraising events: Make them work for you
Wednesday, August 26, 2020
This year, more than all years, nonprofits have felt confusion and uncertainty about their events. From going virtual to the effects of moving in-person fundraisers online, the planning process for virtual fundraising and events may be new territory. Determine your format Virtual events are not one-size-fits-all. Webinars, forums, live streams, hybrid in-person/virtual—there are many formats […]
New webinars for nonprofits: CharityHowTo highlights for 4aGoodCause clients
Wednesday, August 12, 2020
As part of our ongoing relationship with CharityHowTo (a free service offered to all of our Growing and Mid-size plan customers), we are taking a moment this quarter to highlight some of the professional development opportunities you can take advantage of in the coming weeks. As a reminder, 4aGoodCause clients who qualify receive a free […]
Digital meets traditional: Sync donor touchpoints to create great relationships
Wednesday, August 05, 2020
Did you know it costs 10 times more to attract a new donor than it does to keep a current donor? Building (and maintaining) donor relationships takes the integration of both digital and traditional communication tactics. These touchpoints are critical in keeping trusted relationships with your donors. As you think of ways you can engage […]
How to use your CRM to create effective donor retention systems
Wednesday, July 29, 2020
Donor retention is all about relationship building. However, building relationships takes time and when you’re building them as part of an organization, there can be many moving parts and aspects to track. Enter your CRM. A CRM (constituent relationship management) tool is a great way to keep tabs on your donors and, more specifically, start […]
5 successful email marketing ideas to retain donors
Wednesday, July 22, 2020
Retaining your donors through digital touchpoints, specifically email marketing, is a tactic that can be pre-planned and automated, yet personal enough to engage your audiences over time. Here are five ways to rethink your email marketing this year to engage and retain your donors: 1. Personalize your message Use your opening paragraph or lead story […]
NEW! Announcing our integration with Mailchimp
Wednesday, July 15, 2020
This month, we’ve debuted a new feature for 4aGoodCause—integration with Mailchimp. As email marketing is a great tool for nonprofits to use when connecting with donors, being able to track these communications as touchpoints in your donor database is of equal importance. That is why we have worked hard to ensure that our integration with […]
Give back on July 4th
Wednesday, July 01, 2020
The United States of America represents the ideals of democracy, rights, liberty, opportunity and equality. As we celebrate July 4th this week we want to take a moment to say thanks to a community working hard to uphold these ideals, the nonprofit community. We get a chance to work with some amazing, dedicated nonprofit professionals […]
Time for a refresh? A 6-step marketing checklist to reset your nonprofit
Wednesday, June 24, 2020
If you find yourself struggling to keep up with consistent messaging and donor relations throughout the year, this one is for you. Over the past few months, nonprofits have been challenged with navigating uncertain times while still trying to navigate marketing and donation efforts. For some who have been creating content on the fly, it’s […]
Free on-demand webinars for 4aGoodCause customers
Wednesday, June 10, 2020
As a part of our new pricing packages, we are partnering with CharityHowTo to offer its Silver Membership (a $277 annual savings) to all of our Growing and Mid-size plan customers for free. We want to continue to be a resource to our clients, in all ways, with education being the forefront of that. How this […]