Fundraising
December fundraising do’s and don’ts
Thursday, December 13, 2018
December is always a big month for nonprofits. The holidays create a spirit of generosity, with many families and organizations pledging to support a cause that matters to them. The statistics show this to be true: nearly one-third of all annual giving happens in December each year, with 12% of all annual donations coming in […]
5 ways to get involved in Giving Tuesday
Wednesday, October 24, 2018
Somehow, it’s nearly Halloween already, meaning the winter holiday season is fast approaching, beginning with Thanksgiving and followed closely by the consumer holidays Black Friday and Cyber Monday. However, once the “thanks” have been given, the deals have been dealt, the door busters have busted and sales have sold out, there is another holiday that […]
9 steps to help you plan for year-end fundraising
Thursday, October 11, 2018
The holiday season is just around the corner and with it comes the season of giving. For nonprofits, this means that your year-end giving season (the time of year you’re likely to see the highest amount of donations) is kicking off soon. Capitalizing on this crucial quarter can set you up for success for the […]
How the Inter-Faith Food Shuttle leveraged local media partnerships to raise $200,000 for BackPack Buddies
Thursday, September 06, 2018
The Inter-Faith Food Shuttle is an incredible nonprofit organization that fights every day to provide food for North Carolinians who struggle with frequent, regular food insecurity. This work is done through several initiatives, like BackPack Buddies, Mobile Markets, the Mobile Tastiness Machine and more. Sara Walker, the Director of Communications for the Inter-Faith Food Shuttle, […]
Crafting an effective elevator pitch to online donors
Thursday, July 26, 2018
Picture this: you’re standing in front of closed elevator doors, waiting for them to open, when a potential donor joins you. The doors open, the two of you enter, and the doors close behind you. If you don’t convince them to back your cause now, and fast, they’ll leave you at their floor without their […]
4 reasons your online fundraising isn’t working
Thursday, May 17, 2018
While nonprofit fundraising goals are as varied as the organizations themselves, the primary component that determines success is a direct and effective path for potential donors from call to action to recurrent online donation. This path, the fundraising “funnel,” generally goes as follows: Drive donors to your website Convince them that their gift is worthwhile […]
How nonprofits can encourage tribute giving
Wednesday, April 25, 2018
Donations to charity are often triggered by a life event, a birth, a marriage, a death, etc. These gifts, given in honor of someone or a life event, are called tribute gifts. Though they are often one-time gifts, they can make up a large portion of fundraising for nonprofits, especially for charities such in the […]
4 Key Figures to Guide Your Corporate Matching Gift Strategy
Monday, April 16, 2018
Want to learn more about matching gifts and the 4aGoodCause integration? Tune into the educational webinar May 10 at 2 p.m. EDT! Register here. Are you getting the most out of corporate matching gift programs? A quick review of the mechanics and theory behind matching gift programs: Companies pledge to donate the same amount of […]
Crowdfunding vs. Peer-to-Peer Fundraising: A Guide to Both
Thursday, March 08, 2018
For success in online fundraising, nonprofits need to be able to adapt to new trends and technologies. Of course, dedicating too much time and infrastructure to every passing fad is a costly, short-term strategy. You’re too smart for that! When it comes to online fundraising, two relatively recent trends with staying power that are worth […]
5 more examples of great fundraising emails
Tuesday, February 06, 2018
The beginning of each new year is the perfect time to remind your donors of your cause, not to mention revisiting your email strategy for bringing in donations. Email campaigns are powerful tools for connecting with both past and potential donors to show them the goals your nonprofit has outlined for the year. Spend time […]