The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Fundraising

How your nonprofit can host a giving day

How your nonprofit can host a giving day

Giving days have grown out of local communities coming together to crowdfund on a particular day. These 24-hour events work because they bring large communities together for a single purpose, for a short period of time and sometimes, there’s even a level of friendly competition involved. While participating in a larger community event can be […]

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Best practices in monthly giving – Q & A with Erica Waasdorp

Best practices in monthly giving – Q & A with Erica Waasdorp

Monthly giving programs can be a wonderful way to ensure your fundraising program sustains throughout the year. Although the concept of monthly giving is not new, the onset of subscription-based services, online giving programs and multiple digital tools make it easier than ever to provide this option to your donors. We spoke with Erica Waasdorp, […]

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Webinar replay – 10 steps to online fundraising success

Webinar replay – 10 steps to online fundraising success

Join Ronald Pruitt of 4aGoodCause below in a replay of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to better engage potential online donors and raise more money online. In this webinar Ronald will guide you through: How to make your website donor-friendly Core components of a great fundraising email Building […]

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How to raise your average online donation size

How to raise your average online donation size

Online donation pages make it easy for donors to contribute to your cause and with so many nonprofits taking advantage of this way to solicit funds, how can you earn an edge? A focus on telling your organization’s story through customized content and donation pages/forms is a start. Using online fundraising platforms that help do […]

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How Lacrosse the Nations engages the lacrosse community as volunteers and fundraisers

How Lacrosse the Nations engages the lacrosse community as volunteers and fundraisers

Lacrosse the Nations (LtN) is a wonderful nonprofit organization that unifies the lacrosse community to improve education and health while creating opportunity and hope for children across the world. Javier Silva, the Executive Director for the Lacrosse the Nations, shares his experience with the organization and how they work with lacrosse teams, coaches and players […]

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How to use direct mail to encourage online donations

How to use direct mail to encourage online donations

How many direct mail campaigns do you plan a year? One for year-end giving campaigns? One each quarter? No matter the number of mailings you send out a year, think of your offline direct mail campaigns as extensions of your digital channels. This holistic approach provides more giving opportunities to your donors and makes it […]

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Even more great fundraising email examples

Even more great fundraising email examples

Sometimes, fundraising with social media can feel like shouting into a void. It can difficult to determine who is seeing your messages and even harder to ensure that they are clicking the links, especially if you aren’t utilizing paid ads. However, your email list is a direct line of contact between your organization and your […]

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How to use email to drive online donations – Upcoming lunch and learn workshop

How to use email to drive online donations – Upcoming lunch and learn workshop

According to the 2018 M+R Benchmarks study of nonprofits, email messaging drove 28% of all online revenue for nonprofits in 2017.  Email is an important, effective and economical marketing channel, especially for small to midsize nonprofits. Join Ronald Pruitt of 4aGoodCause on Tuesday, February 12 from 12pm-1pm at the Mansour Conference Center in Marietta, GA to learn how your […]

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Reduce confusion, distraction and friction to convert more online gifts

Reduce confusion, distraction and friction to convert more online gifts

Drawing potential donors to your online donation page is arguably the main reason behind your nonprofit’s online presence. Social media posts, e-newsletters, blogs…all crafted in an effort to inspire your audience to support your cause and send them to the page where they can do so. But maybe your web analytics show that your donation […]

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Double your donations with matching gifts

Double your donations with matching gifts

Imagine you are at a vending machine. You’re starving. One small bag of pretzels isn’t going to satiate you, but your general lack of small bills and change has left you with only enough funds to buy one package. You don’t want to opt for the cheaper, less satisfying options, so you decide one is […]

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