The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Fundraising

How to gather stories of impact

How to gather stories of impact

You have great stories to tell and are making great strides in helping others with your nonprofit’s work. How do you capture those stories and share them with the world? Storytelling for nonprofits is an important way to make connections and to engage with key audiences—funders, donors, board members, those seeking your services. There are […]

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Peer support: How to successfully set up peer-to-peer fundraising campaigns

Peer support: How to successfully set up peer-to-peer fundraising campaigns

Peer-to-peer (P2P) fundraising is a great way to get multiple people involved in word-of-mouth marketing and donor engagement. Through this method, nonprofits connect with supporters to encourage friends, colleagues and family to give to a cause typically through an online event, in-person event or extended activity such as a walk-a-thon or read-a-thon. These supporters reach […]

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Virtual fundraising events: Make them work for you

Virtual fundraising events: Make them work for you

This year, more than all years, nonprofits have felt confusion and uncertainty about their events. From going virtual to the effects of moving in-person fundraisers online, the planning process for virtual fundraising and events may be new territory. Determine your format Virtual events are not one-size-fits-all. Webinars, forums, live streams, hybrid in-person/virtual—there are many formats […]

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How to fund your nonprofit startup

How to fund your nonprofit startup

You’re inspired to make a difference. To give back to your community. To support those in need. You could launch a nonprofit. Whether you have already started your nonprofit or are considering taking on the task, we’re here to support you in your endeavor with tips on getting started and sustaining your new organization through […]

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The right way to ask donors to cover processing fees

The right way to ask donors to cover processing fees

The ability to offer online donation options to your donors can be a great asset and a way to generate additional funds from those who wish to give. Even so, there are fees associated with this giving option; I’m talking about credit card processing fees. While virtually all fundraising platforms provide nonprofits with the option […]

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Why a valid email address is crucial for donor communication

Why a valid email address is crucial for donor communication

Our inboxes are always full and often there are ‘from’ email addresses that we don’t recognize. Is your nonprofit one of them? Too often a ‘do not reply’ email address is used for auto-generated receipts, email confirmations and e-mail notices. Doing so can hurt your credibility as an organization and discourages donors from engaging with […]

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Using social media to take your digital fundraising from ‘meh’ to ‘wow’

Using social media to take your digital fundraising from ‘meh’ to ‘wow’

As a follow-up to “Our top 5: Email campaigns meet social media” post earlier this year, we’re taking our digital content ideas around online fundraising a step further by offering you this step-by-step guide to cross-promoting fundraising content on social media. Our hope is that you can take this 5-step example as your guide and […]

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How to make a difference on the new global day of giving: #GivingTuesdayNow

How to make a difference on the new global day of giving: #GivingTuesdayNow

In addition to the regularly scheduled #GivingTuesday on December 1, the GivingTuesday organization has deemed May 5, 2020, #GivingTuesdayNow, an event “set to set to spark an increase in grassroots generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.“ This day on May 5 is focused on providing […]

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Communicating during a crisis: Ideas for staying connected through email

Communicating during a crisis: Ideas for staying connected through email

COVID-19 may have put a damper on your operations, but that doesn’t mean your organization can’t still make a difference. If you’re like many nonprofits grappling with the right way to communicate with your audience, here are some great ways you can still communicate at this time. How to use email during a crisis There […]

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Online Fundraising During a Crisis: What to do Now (and in the Future) [webinar replay]

Online Fundraising During a Crisis: What to do Now (and in the Future) [webinar replay]

Join Ronald Pruitt of 4aGoodCause to learn actionable steps a small-to-midsize nonprofit can take to raise money online during (and after) the Coronavirus (COVID-19) pandemic. In this recorded webinar Ronald will guide you through: Setting up a short-term online fundraising campaign Examples of COVID-19 emergency fundraising appeals Turning in-person cancelations into online events Examples of […]

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