The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Fundraising

P2P + social media: Using digital platforms to raise more

P2P + social media: Using digital platforms to raise more

When setting up your next peer-to-peer fundraising campaign, make it easy for your fundraisers and participants to get the word out by creating ready-made content for them to share across the digital channels of their choice. Before the campaign starts, develop an online toolkit where fundraisers can go to download this content from your website […]

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Want larger gifts? Focus on solid donor recognition

Want larger gifts? Focus on solid donor recognition

Major gift recruitment starts with relationship building; it’s a process that can blossom over years of connecting with donors who may have started as volunteers, slowly moved to one-time gifts, then larger monthly donations until finally, they make a sizeable donation to your nonprofit. The process to ensure your major donors receive adequate recognition is […]

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6 ways to encourage your board to fundraise

6 ways to encourage your board to fundraise

Your nonprofit board members likely have strong connections to the community and solid networking skills, which can be highly effective to help your organization raise funds. Board members who share your values and vision can make great advocates in fundraising; it’s a matter of getting them on board and giving them the tools to help […]

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Are you asking for a second gift?

Are you asking for a second gift?

When you think about donor acquisition, you may often be focused on securing a first-time donation. But did you know that securing your donor’s second gift is an essential part of your nonprofit’s fundraising stability? As Mary Cahalane mentioned in her donor retention webinar, 80% of donors are lost between the first and second gift […]

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Content that drives action: How to craft the perfect event landing page

Content that drives action: How to craft the perfect event landing page

A landing page plays a prominent role in capturing registrations, donations, visibility and gaining credibility for your event. Your landing page can be the first thing potential attendees or donors see about your event or campaign. The primary goal is to convert the visitors—into attendees, volunteers or donors. Your landing pages should tell a story […]

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P2P fundraising: 11 events that work for getting large groups involved

P2P fundraising: 11 events that work for getting large groups involved

Looking for some new ways to spice up your peer-to-peer (P2P) fundraising game? We have a few P2P event resources for you. First up, here’s a list of 11 events that pair well with P2P giving.  Events that pair well with P2P 1. Bowl-a-thon Participants get teams together to raise money online and then have […]

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Spring cleaning: Freshen up your donor database

Spring cleaning: Freshen up your donor database

Spring. A time to refresh, renew and reorganize. Many of us get that “spring cleaning” bug this time of year and as a nonprofit, this can be a great opportunity to reassess current processes and do some spring cleaning of your own related to donor records and databases. A donor database or CRM (customer relationship […]

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The ingredients of a good fundraising email

The ingredients of a good fundraising email

Crafting a good fundraising email is like baking the perfect cookie or presenting a wonderful meal spread. You take time to gather the best ingredients, fine-tune the recipe, and share your creations with those around you, looking forward to the smile on their faces that show you you’ve brightened their day. First, prep your creative […]

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How to use a landing page to maximize event revenue and engagement

How to use a landing page to maximize event revenue and engagement

There are a few ways to think about events – the details such as food, beverages, entertainment and venue, and (especially when you’re in the nonprofit world), the ROI details – the features that make the event a smashing success from dollars raised and new supporters earned. Your event landing page plays a large role […]

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The psychology of giving: What to know about your donors’ mindsets

The psychology of giving: What to know about your donors’ mindsets

Did you know that only 22% of potential donors will complete a donation form after they’ve landed on it online? What if we could dig deeper into our donors’ mindsets to understand what is (or is not) motivating them to give? There are a few things that can be helpful to understand related to your […]

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Tribute giving stats to inform fundraising

Tribute giving stats to inform fundraising

Tribute gifts are great options to encourage from your donors, not only to raise money, but because these gift types allow donors to connect your cause to important moments or people in their lives. Learn the importance of adding tribute gift options to your fundraising mix. What is a tribute gift? A tribute gift is […]

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How to build the ultimate fundraising landing page

How to build the ultimate fundraising landing page

What is a fundraising landing page? In short, a landing page is designed for the visitor to take a specific action. It drives content and link(s) around one specific topic (in this case, fundraising). Fundraising landing pages are different than regular website pages in that they remove other navigation features so that the user remains […]

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