Fundraising
Why Monthly Giving Matters: The Impact and Sustainability it Brings
Let’s face it: nonprofits need a steady stream of income to make a lasting impact. One solution that can ensure both stability and sustainability for organizations is the implementation of a monthly giving program. These programs empower donors to contribute on a recurring basis, creating a reliable source of funds that can be used to […]
4 reasons your online fundraising isn’t working
While nonprofit fundraising goals are as varied as the organizations themselves, the primary component that determines success is a direct and effective path for potential donors from call to action to recurrent online donation. This path, the fundraising “funnel,” generally goes as follows: Drive donors to your website Convince them that their gift is worthwhile […]
How to convince your nonprofit to start a monthly giving program
There is a misconception that monthly giving programs take time and effort and, in the end, aren’t worth it for the dollars raised. Nothing could be farther from the truth. Not only can you raise more money through monthly giving over one-time donations, but your relationships with your donors can grow more positively. You’re nurturing […]
2023 cause awareness days for nonprofits
Each year we update our annual cause awareness calendar to make it easy for nonprofits to track key dates and events to help with key messaging and campaigns. Flipping the calendar to a new year means an updated list of special dates and cause awareness months/days that can add flavor to your fundraising campaigns and […]
4 components of a perfect year-end donation page
The perfect fundraising landing pages are clean, simple and optimized for donors visiting your site on any device – mobile, desktop or otherwise. With nearly one-third of annual giving happening in December, getting your donation pages to stand out can boost your chances of that final increase in dollars raised this year. Here are four […]
Case study: Successful virtual P2P fundraising with Family Promise of Gwinnett
The mission of Family Promise of Gwinnett is to mobilize communities and congregations to help end homelessness one family at a time. As one of 200 affiliates of Family Promise National, this local affiliate has been in operation for 18 years, serving families experiencing homelessness. Successful graduates of Family Promise of Gwinnett’s programs find jobs […]
Text-to-donate vs. text-to-give
Nearly all (96%) of Americans own a cell phone and 25% of donors use their mobile devices to find nonprofits that they didn’t know existed. With so much access to and time spent on our phones, let’s dig into how you can use these devices to your advantage and up your text giving game. Text-to-donate […]
Are you telling the right story to attract donors?
Emotional drive is a key factor in successful donation programs and great storytelling is a highly impactful way to see success in this area. All nonprofits tell a story—on websites, through donation landing pages, using social media, sharing videos, or at events—not all of them tell these stories well enough to see significant increases in […]
Turn your likes into dollars: Converting social media fans to donors
The Global Trends in Giving Report notes that social media is the number one way that online donors are most inspired to give—more than email, websites or even print communication. And if that wasn’t a helpful stat to tell your executive director the next time you meet, most donors (87%) who make an initial donation […]
P2P + social media: Using digital platforms to raise more
When setting up your next peer-to-peer fundraising campaign, make it easy for your fundraisers and participants to get the word out by creating ready-made content for them to share across the digital channels of their choice. Before the campaign starts, develop an online toolkit where fundraisers can go to download this content from your website […]
Want larger gifts? Focus on solid donor recognition
Major gift recruitment starts with relationship building; it’s a process that can blossom over years of connecting with donors who may have started as volunteers, slowly moved to one-time gifts, then larger monthly donations until finally, they make a sizeable donation to your nonprofit. The process to ensure your major donors receive adequate recognition is […]
6 ways to encourage your board to fundraise
Your nonprofit board members likely have strong connections to the community and solid networking skills, which can be highly effective to help your organization raise funds. Board members who share your values and vision can make great advocates in fundraising; it’s a matter of getting them on board and giving them the tools to help […]