The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Fundraising

4 tips for building a strong nonprofit board

4 tips for building a strong nonprofit board

A nonprofit is only as strong as its leadership and that can include your board of directors. And while most nonprofit boards are volunteer positions (which can be contingent on how much time those volunteers have to give) there are some great ways to engage with and set up your nonprofit board for success.  Here […]

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Cause awareness days 2020: A list of dates and planning tips

Cause awareness days 2020: A list of dates and planning tips

With hundreds of cause awareness days each year, nonprofits have the opportunity to create mini-campaigns and stories around topics that are not only of interest to their organizations but to prospective donors as well. Knowing when these dates fall can save you time as you plan your content for the year–organic, paid, fundraising and otherwise. […]

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Before the ball drops: Fundraising tips for the end of the year

Before the ball drops: Fundraising tips for the end of the year

December 31st. The last hurrah of the year. And, the last chance for your donors to make a gift to your organization that will provide them with a convenient tax deduction in the new year. This is a great time of year to put together a year-end fundraising campaign. And, although large year-end campaigns may […]

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The case for giving: Tell your nonprofit’s story

The case for giving: Tell your nonprofit’s story

In 2008, Jeremy Hsu at The Scientific American reported that personal stories and gossip make up 65% of our conversations—and with our always-on, digital world, just think of how high that percentage is now! The fact is, it’s human nature to talk about personal stories (or the stories we hear about) and correlate them to […]

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Online giving + year-end = the perfect pair

Online giving + year-end = the perfect pair

As we head into the end of 2019 and prepare for a brand-new decade, we’re breaking down the ins and outs of online giving and why it’s such a great option to offer your donors during the final months of the year. In fact, one-third of giving occurs in the month of December alone and […]

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Using multi-channel marketing to boost your fundraising

Using multi-channel marketing to boost your fundraising

Multi-channel marketing (also known as omnichannel marketing) is a marketing tactic that is just how it sounds—a way to spread your message using multiple channels and tactics to reach audiences where they are most apt to receive your information. With all of the channel options available now (not to mention the multiple generations in our […]

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It’s not too late: Get ready for #GivingTuesday

It’s not too late: Get ready for #GivingTuesday

Each year, we remind our readers about GivingTuesday, a global day of giving that is supported by social media. It’s a way to kick off the charitable season as donors start to focus on holiday and year-end giving opportunities. This year, GivingTuesday is on December 3, 2019, and it’s not too late for your nonprofit […]

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Trick or treat: 3 Halloween fundraising campaigns to get you in the spooky spirit

Trick or treat: 3 Halloween fundraising campaigns to get you in the spooky spirit

Halloween is my family’s favorite holiday. We go all out—decorating our house and our yard, dressing up in fun costumes—it’s a great time of year. So, what better time than to take a favorite holiday and merge it with another one of my favorite things—nonprofit giving. This year, I have highlighted three great Halloween-themed fundraising […]

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Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a recording of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to raise more money online at year-end. In this webinar Ronald will guide you through: Crafting your year-end online appeal Types of online fundraising campaigns you can execute Getting online gifts from all […]

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5 online fundraising opportunities for school foundations

5 online fundraising opportunities for school foundations

It’s back-to-school season. As parents and children prepare for another school year, it’s time for school foundations (and even the PTA/PTO) to prep for school fundraisers. While you may have some great ideas about raising money for your school through movie nights, bake sales and color runs, this year it’s all about the online giving […]

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