The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Fundraising

Online giving + year-end = the perfect pair

Online giving + year-end = the perfect pair

As we head into the end of 2019 and prepare for a brand-new decade, we’re breaking down the ins and outs of online giving and why it’s such a great option to offer your donors during the final months of the year. In fact, one-third of giving occurs in the month of December alone and […]

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Using multi-channel marketing to boost your fundraising

Using multi-channel marketing to boost your fundraising

Multi-channel marketing (also known as omnichannel marketing) is a marketing tactic that is just how it sounds—a way to spread your message using multiple channels and tactics to reach audiences where they are most apt to receive your information. With all of the channel options available now (not to mention the multiple generations in our […]

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It’s not too late: Get ready for #GivingTuesday

It’s not too late: Get ready for #GivingTuesday

Each year, we remind our readers about GivingTuesday, a global day of giving that is supported by social media. It’s a way to kick off the charitable season as donors start to focus on holiday and year-end giving opportunities. This year, GivingTuesday is on December 3, 2019, and it’s not too late for your nonprofit […]

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Trick or treat: 3 Halloween fundraising campaigns to get you in the spooky spirit

Trick or treat: 3 Halloween fundraising campaigns to get you in the spooky spirit

Halloween is my family’s favorite holiday. We go all out—decorating our house and our yard, dressing up in fun costumes—it’s a great time of year. So, what better time than to take a favorite holiday and merge it with another one of my favorite things—nonprofit giving. This year, I have highlighted three great Halloween-themed fundraising […]

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Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a recording of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to raise more money online at year-end. In this webinar Ronald will guide you through: Crafting your year-end online appeal Types of online fundraising campaigns you can execute Getting online gifts from all […]

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5 online fundraising opportunities for school foundations

5 online fundraising opportunities for school foundations

It’s back-to-school season. As parents and children prepare for another school year, it’s time for school foundations (and even the PTA/PTO) to prep for school fundraisers. While you may have some great ideas about raising money for your school through movie nights, bake sales and color runs, this year it’s all about the online giving […]

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How to run a profitable nonprofit fundraising event

How to run a profitable nonprofit fundraising event

Thinking about hosting a fundraising event? In talking with some of our clients, we’ve learned that some of them struggle with coming out on top after the events are over. Rather than just break even on your next event, here are five tips for managing successful fundraising events that bring in money. Work through them […]

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Mid-year check in: How is your online giving working out?

Mid-year check in: How is your online giving working out?

As a twist on our 2018 quarterly giving reports where we compared online giving trends on the 4aGoodCause platform each quarter, this month we’re taking a look at the first half of 2019 to bring you a snapshot of our online donation and fundraising pages to help you understand online donor trends—the who, where and […]

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6 ways to grow your online fundraising

6 ways to grow your online fundraising

There are lots of ways to grow online fundraising, but where to start? We have been compiling online fundraising ideas on our blog for many years; this post is a great one-stop-shop for you to sift through and strategize. Go ahead and click on the links within this article as they all provide additional tips, […]

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How your nonprofit can host a giving day

How your nonprofit can host a giving day

Giving days have grown out of local communities coming together to crowdfund on a particular day. These 24-hour events work because they bring large communities together for a single purpose, for a short period of time and sometimes, there’s even a level of friendly competition involved. While participating in a larger community event can be […]

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