Fundraising
P2P fundraising: 11 events that work for getting large groups involved
Wednesday, May 04, 2022
Looking for some new ways to spice up your peer-to-peer (P2P) fundraising game? We have a few P2P event resources for you. First up, here’s a list of 11 events that pair well with P2P giving. Events that pair well with P2P 1. Bowl-a-thon Participants get teams together to raise money online and then have […]
Spring cleaning: Freshen up your donor database
Wednesday, April 13, 2022
Spring. A time to refresh, renew and reorganize. Many of us get that “spring cleaning” bug this time of year and as a nonprofit, this can be a great opportunity to reassess current processes and do some spring cleaning of your own related to donor records and databases. A donor database or CRM (customer relationship […]
The ingredients of a good fundraising email
Wednesday, April 06, 2022
Crafting a good fundraising email is like baking the perfect cookie or presenting a wonderful meal spread. You take time to gather the best ingredients, fine-tune the recipe, and share your creations with those around you, looking forward to the smile on their faces that show you you’ve brightened their day. First, prep your creative […]
How to use a landing page to maximize event revenue and engagement
Wednesday, March 23, 2022
There are a few ways to think about events – the details such as food, beverages, entertainment and venue, and (especially when you’re in the nonprofit world), the ROI details – the features that make the event a smashing success from dollars raised and new supporters earned. Your event landing page plays a large role […]
The psychology of giving: What to know about your donors’ mindsets
Wednesday, March 16, 2022
Did you know that only 22% of potential donors will complete a donation form after they’ve landed on it online? What if we could dig deeper into our donors’ mindsets to understand what is (or is not) motivating them to give? There are a few things that can be helpful to understand related to your […]
Tribute giving stats to inform fundraising
Wednesday, March 09, 2022
Tribute gifts are great options to encourage from your donors, not only to raise money, but because these gift types allow donors to connect your cause to important moments or people in their lives. Learn the importance of adding tribute gift options to your fundraising mix. What is a tribute gift? A tribute gift is […]
How to build the ultimate fundraising landing page
Wednesday, January 19, 2022
What is a fundraising landing page? In short, a landing page is designed for the visitor to take a specific action. It drives content and link(s) around one specific topic (in this case, fundraising). Fundraising landing pages are different than regular website pages in that they remove other navigation features so that the user remains […]
2022 cause awareness days for nonprofits
Wednesday, December 29, 2021
Flipping the calendar to a new year means an updated list of special dates and cause awareness months/days that can add flavor to your fundraising campaigns and messaging. Our annual cause awareness post makes it easy for you to prepare each month, quarter or year in full. Download our 2022 cause awareness days calendar organized by […]
Mining your donor database for major givers
Wednesday, December 08, 2021
Technology is only as good as the users (and information within) and your donor database is no exception. Setting up your donor CRM (constituent relationship management) software with informative donor information can help you increase not only your one-time and recurring annual gifts, but can give you a window into opportunities for major donations. Here […]
Achieve year-end giving goals with online donations
Wednesday, December 01, 2021
Did you know that almost one-third of annual giving happens during the month of December? Even more astounding? Eleven percent of all giving happens on the last three days of the year! A push for year-end donations is a must. Equally as important is offering an easy, online way for your donors to make those […]
P2P fundraising: Your toolkit checklist
Wednesday, November 10, 2021
Peer-to-peer fundraising is a great way to get a larger segment of the population involved in giving back to your organization. P2P campaigns typically fall into two categories: time-based campaigns or year-round (rolling) campaigns. Time-based campaigns are typically tied to an event or follow a finite period of time whereas rolling campaigns happen when supporters […]
Case study: Buford Academy’s Wolf-a-thon more than doubles its fundraising goal
Wednesday, November 03, 2021
Buford Academy, a Title I public school serving grades 1 through 3, has built a successful annual peer-to-peer campaign with a 73% participation rate from its students. As a promise to parents to only do one fundraiser a year, the Wolf-A-Thon event has seen enormous impact—even during the lowest times of COVID-19. We spent time […]