The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Fundraising

How to prepare for #GivingTuesday

How to prepare for #GivingTuesday

It’s time for our annual #GivingTuesday post to get your nonprofit into the planning spirit as we near year-end giving campaigns. This year, GivingTuesday lands on December 1. Created 8 years ago, this global movement was started as a way to inspire others to give, to do good. Giving can be done through monetary donations […]

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A great match: Virtual events and P2P fundraising

A great match: Virtual events and P2P fundraising

While some nonprofits may have experienced their first forays into virtual events due to the COVID-19 pandemic, virtual events provide a wealth of opportunities—pandemic or not—and it’s our sense that these events will not be going away anytime soon. Take advantage of the opportunities that virtual events provide for your nonprofit in ways of donor […]

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How to build an effective donation page

How to build an effective donation page

Best practices in online fundraising include simple, clear donation pages. To make the online donation process simple (for you and for your donors) create a place where your website visitors can easily find and fill out their information to make a donation with little distractions. In short, your donation page is the check-out process in […]

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How to gather stories of impact

How to gather stories of impact

You have great stories to tell and are making great strides in helping others with your nonprofit’s work. How do you capture those stories and share them with the world? Storytelling for nonprofits is an important way to make connections and to engage with key audiences—funders, donors, board members, those seeking your services. There are […]

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Peer support: How to successfully set up peer-to-peer fundraising campaigns

Peer support: How to successfully set up peer-to-peer fundraising campaigns

Peer-to-peer (P2P) fundraising is a great way to get multiple people involved in word-of-mouth marketing and donor engagement. Through this method, nonprofits connect with supporters to encourage friends, colleagues and family to give to a cause typically through an online event, in-person event or extended activity such as a walk-a-thon or read-a-thon. These supporters reach […]

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Virtual fundraising events: Make them work for you

Virtual fundraising events: Make them work for you

This year, more than all years, nonprofits have felt confusion and uncertainty about their events. From going virtual to the effects of moving in-person fundraisers online, the planning process for virtual fundraising and events may be new territory. Determine your format Virtual events are not one-size-fits-all. Webinars, forums, live streams, hybrid in-person/virtual—there are many formats […]

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How to fund your nonprofit startup

How to fund your nonprofit startup

You’re inspired to make a difference. To give back to your community. To support those in need. You could launch a nonprofit. Whether you have already started your nonprofit or are considering taking on the task, we’re here to support you in your endeavor with tips on getting started and sustaining your new organization through […]

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The right way to ask donors to cover processing fees

The right way to ask donors to cover processing fees

The ability to offer online donation options to your donors can be a great asset and a way to generate additional funds from those who wish to give. Even so, there are fees associated with this giving option; I’m talking about credit card processing fees. While virtually all fundraising platforms provide nonprofits with the option […]

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Why a valid email address is crucial for donor communication

Why a valid email address is crucial for donor communication

Our inboxes are always full and often there are ‘from’ email addresses that we don’t recognize. Is your nonprofit one of them? Too often a ‘do not reply’ email address is used for auto-generated receipts, email confirmations and e-mail notices. Doing so can hurt your credibility as an organization and discourages donors from engaging with […]

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