The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Fundraising

Even more great fundraising email examples

Even more great fundraising email examples

Sometimes, fundraising with social media can feel like shouting into a void. It can difficult to determine who is seeing your messages and even harder to ensure that they are clicking the links, especially if you aren’t utilizing paid ads. However, your email list is a direct line of contact between your organization and your […]

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How to use email to drive online donations – Upcoming lunch and learn workshop

How to use email to drive online donations – Upcoming lunch and learn workshop

According to the 2018 M+R Benchmarks study of nonprofits, email messaging drove 28% of all online revenue for nonprofits in 2017.  Email is an important, effective and economical marketing channel, especially for small to midsize nonprofits. Join Ronald Pruitt of 4aGoodCause on Tuesday, February 12 from 12pm-1pm at the Mansour Conference Center in Marietta, GA to learn how your […]

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Reduce confusion, distraction and friction to convert more online gifts

Reduce confusion, distraction and friction to convert more online gifts

Drawing potential donors to your online donation page is arguably the main reason behind your nonprofit’s online presence. Social media posts, e-newsletters, blogs…all crafted in an effort to inspire your audience to support your cause and send them to the page where they can do so. But maybe your web analytics show that your donation […]

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Double your donations with matching gifts

Double your donations with matching gifts

Imagine you are at a vending machine. You’re starving. One small bag of pretzels isn’t going to satiate you, but your general lack of small bills and change has left you with only enough funds to buy one package. You don’t want to opt for the cheaper, less satisfying options, so you decide one is […]

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December fundraising do’s and don’ts

December fundraising do’s and don’ts

December is always a big month for nonprofits. The holidays create a spirit of generosity, with many families and organizations pledging to support a cause that matters to them. The statistics show this to be true: nearly one-third of all annual giving happens in December each year, with 12% of all annual donations coming in […]

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5 ways to get involved in Giving Tuesday

5 ways to get involved in Giving Tuesday

Somehow, it’s nearly Halloween already, meaning the winter holiday season is fast approaching, beginning with Thanksgiving and followed closely by the consumer holidays Black Friday and Cyber Monday. However, once the “thanks” have been given, the deals have been dealt, the door busters have busted and sales have sold out, there is another holiday that […]

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9 steps to help you plan for year-end fundraising

9 steps to help you plan for year-end fundraising

The holiday season is just around the corner and with it comes the season of giving. For nonprofits, this means that your year-end giving season (the time of year you’re likely to see the highest amount of donations) is kicking off soon. Capitalizing on this crucial quarter can set you up for success for the […]

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How the Inter-Faith Food Shuttle leveraged local media partnerships to raise $200,000 for BackPack Buddies

How the Inter-Faith Food Shuttle leveraged local media partnerships to raise $200,000 for BackPack Buddies

The Inter-Faith Food Shuttle is an incredible nonprofit organization that fights every day to provide food for North Carolinians who struggle with frequent, regular food insecurity. This work is done through several initiatives, like BackPack Buddies, Mobile Markets, the Mobile Tastiness Machine and more. Sara Walker, the Director of Communications for the Inter-Faith Food Shuttle, […]

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Crafting an effective elevator pitch to online donors

Crafting an effective elevator pitch to online donors

Picture this: you’re standing in front of closed elevator doors, waiting for them to open, when a potential donor joins you. The doors open, the two of you enter, and the doors close behind you. If you don’t convince them to back your cause now, and fast, they’ll leave you at their floor without their […]

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4 reasons your online fundraising isn’t working

4 reasons your online fundraising isn’t working

While nonprofit fundraising goals are as varied as the organizations themselves, the primary component that determines success is a direct and effective path for potential donors from call to action to recurrent online donation. This path, the fundraising “funnel,” generally goes as follows: Drive donors to your website Convince them that their gift is worthwhile […]

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