The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Fundraising

Facebook fundraising for 2021: Where does it fit in your mix?

Facebook fundraising for 2021: Where does it fit in your mix?

As the behemoth social media platform, Facebook has a lot of options for getting the word out about your nonprofit—including raising funds directly through the platform itself. And while you can raise funds for nonprofits and personal causes through Facebook Fundraisers there are specifics to note about payouts, fees and donor information. Here are 5 […]

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How to choose the right payment processor

How to choose the right payment processor

Creating a seamless process for your donors or event attendees to make donations and payments online is an easy way to provide great customer service (and keep your donors coming back). Part of that process is identifying the right payment processor for your nonprofit. When you collect online payments through donations or event registrations, a […]

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How to sell nonprofit event sponsorships

How to sell nonprofit event sponsorships

Virtual and in-person nonprofit events can benefit from sponsors as a way to raise more money, to increase brand awareness and to give clout to new organizations or new events. Learning how to sell nonprofit event sponsorships can be an effective way to boost your overall fundraising goals throughout the year as well. Keep your […]

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Cause awareness days 2021: A planning calendar for nonprofits

Cause awareness days 2021: A planning calendar for nonprofits

Each year we create a calendar with updated key dates, holidays and monthly themes pertinent to nonprofits across the globe. This year, we have updated that list that includes daily, weekly and monthly observances, to help in your donor communication and content planning. Download our free 2021 Cause Awareness Days Calendar Knowing these key dates […]

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The final push: Year-end giving tips

The final push: Year-end giving tips

There’s still time to meet your annual fundraising goals. So, before the calendar flips to January, what are some ‘right now’ things your nonprofit can do as a final push to solicit year-end gifts? Check out our list of 8 easy-to-manage fundraising solutions to get you through December. 1. Use current finances to create urgency […]

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How to prepare for #GivingTuesday

How to prepare for #GivingTuesday

It’s time for our annual #GivingTuesday post to get your nonprofit into the planning spirit as we near year-end giving campaigns. This year, GivingTuesday lands on December 1. Created 8 years ago, this global movement was started as a way to inspire others to give, to do good. Giving can be done through monetary donations […]

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A great match: Virtual events and P2P fundraising

A great match: Virtual events and P2P fundraising

While some nonprofits may have experienced their first forays into virtual events due to the COVID-19 pandemic, virtual events provide a wealth of opportunities—pandemic or not—and it’s our sense that these events will not be going away anytime soon. Take advantage of the opportunities that virtual events provide for your nonprofit in ways of donor […]

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How to build an effective donation page

How to build an effective donation page

Best practices in online fundraising include simple, clear donation pages. To make the online donation process simple (for you and for your donors) create a place where your website visitors can easily find and fill out their information to make a donation with little distractions. In short, your donation page is the check-out process in […]

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How to gather stories of impact

How to gather stories of impact

You have great stories to tell and are making great strides in helping others with your nonprofit’s work. How do you capture those stories and share them with the world? Storytelling for nonprofits is an important way to make connections and to engage with key audiences—funders, donors, board members, those seeking your services. There are […]

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