The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Customize your CRM: Using personal data to optimize donor touchpoints

Customize your CRM: Using personal data to optimize donor touchpoints

Creating strategic touchpoints throughout the year with your donors (or prospects) is an important part of the fundraising process. While the best way to retain donors is by building strong relationships with them, how do you ensure you readily track that information? A donor CRM is a great place to start. What’s more? With a […]

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Using the ‘Story of One’ to convert donors on your blog

Using the ‘Story of One’ to convert donors on your blog

Facts and statistics do not entice donors. People do—the story of those people do. And more specifically, the story of one of those people at a given moment. When we present the larger issues or problems our nonprofits are trying to solve, we overwhelm our donors. If we break those problems down and name them—by […]

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The dangers of a purchased email list

The dangers of a purchased email list

You’ve seen them—offers for validated email lists of your target audiences. A quick way to increase your email list and reach hundreds of the right people to grow your fundraising program or expand your nonprofit’s reach. All for a very low, low price. Sounds like a pretty great deal, right? While they sound appealing, purchased […]

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Online education opportunities for 4aGoodCause clients

Online education opportunities for 4aGoodCause clients

A few times a year, as part of our ongoing partnership with CharityHowTo, we provide our readers with an update on webinar training opportunities. We encourage our clients in the Growing and Midsize plans to take advantage of these free, nonprofit training webinars to fulfill continued learning hours, brush up on skills or learn something […]

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Facebook fundraising for 2021: Where does it fit in your mix?

Facebook fundraising for 2021: Where does it fit in your mix?

As the behemoth social media platform, Facebook has a lot of options for getting the word out about your nonprofit—including raising funds directly through the platform itself. And while you can raise funds for nonprofits and personal causes through Facebook Fundraisers there are specifics to note about payouts, fees and donor information. Here are 5 […]

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How to choose the right payment processor

How to choose the right payment processor

Creating a seamless process for your donors or event attendees to make donations and payments online is an easy way to provide great customer service (and keep your donors coming back). Part of that process is identifying the right payment processor for your nonprofit. When you collect online payments through donations or event registrations, a […]

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8 types of emails your nonprofit should be sending

8 types of emails your nonprofit should be sending

Connecting with donors through email is a great, easy way to set the tone, earn trust and collect more donations year-round. It is a strategy that, if done right, can establish ongoing engagement and educate others about the great work you do. Today, we talk about the balance between fundraising emails and the other emails […]

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Introducing 4aGoodCause’s support for Stripe payments

Introducing 4aGoodCause’s support for Stripe payments

We work hard throughout the year to make sure our products are innovative and offer a variety of options to work with you, supporting your online fundraising needs to the fullest. Our goal to support our clients while always looking for ways to improve our product offerings is what drives us forward. That is why […]

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3 components of great welcome emails

3 components of great welcome emails

A new year is a great time to evaluate your donor touchpoints and ensure that your donors (or potential donors) feel welcome as soon as they engage with you. Oftentimes, we concentrate on the end result or action—their donation and how we thank them for their gifts. But what about at the onset of the […]

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How to sell nonprofit event sponsorships

How to sell nonprofit event sponsorships

Virtual and in-person nonprofit events can benefit from sponsors as a way to raise more money, to increase brand awareness and to give clout to new organizations or new events. Learning how to sell nonprofit event sponsorships can be an effective way to boost your overall fundraising goals throughout the year as well. Keep your […]

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6 nonprofit marketing tips for the new year

6 nonprofit marketing tips for the new year

The new year is here and we’re ready to kick things off with a clean slate; at least that’s what we’re hearing from nonprofits who experienced the turmoil of 2020. While you may still be treading lightly as we enter 2021, here are some ideas for marketing your nonprofit in a fresh light—bring on those […]

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Cause awareness days 2021: A planning calendar for nonprofits

Cause awareness days 2021: A planning calendar for nonprofits

Each year we create a calendar with updated key dates, holidays and monthly themes pertinent to nonprofits across the globe. This year, we have updated that list that includes daily, weekly and monthly observances, to help in your donor communication and content planning. Download our free 2021 Cause Awareness Days Calendar Knowing these key dates […]

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