The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

How to use a landing page to maximize event revenue and engagement

How to use a landing page to maximize event revenue and engagement

There are a few ways to think about events – the details such as food, beverages, entertainment and venue, and (especially when you’re in the nonprofit world), the ROI details – the features that make the event a smashing success from dollars raised and new supporters earned. Your event landing page plays a large role […]

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The psychology of giving: What to know about your donors’ mindsets

The psychology of giving: What to know about your donors’ mindsets

Did you know that only 22% of potential donors will complete a donation form after they’ve landed on it online? What if we could dig deeper into our donors’ mindsets to understand what is (or is not) motivating them to give? There are a few things that can be helpful to understand related to your […]

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Tribute giving stats to inform fundraising

Tribute giving stats to inform fundraising

Tribute gifts are great options to encourage from your donors, not only to raise money, but because these gift types allow donors to connect your cause to important moments or people in their lives. Learn the importance of adding tribute gift options to your fundraising mix. What is a tribute gift? A tribute gift is […]

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CharityHowTo: Now available to all 4aGC clients

CharityHowTo: Now available to all 4aGC clients

CharityHowTo, the premier online learning center for nonprofit professionals, is now available to all 4aGoodCause clients. We are happy to partner with this online learning platform, offering our clients free annual Silver memberships when you choose to be billed annually for your 4aGoodCause subscription. Even better? Your CharityHowTo membership is open to you and three […]

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Donor retention steps after your fundraising event

Donor retention steps after your fundraising event

The fundraising event process has many components – from location and attendee lists to entertainment, donation landing pages and everything in between. When you plan your fundraising events, do you also account for donor follow-up and retention? Here are five ways to create a successful donor retention process following a fundraising event. Know your thank […]

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10 tricks for more email engagement from donors

10 tricks for more email engagement from donors

Email is a great way to connect with your donors and other supporters of your organization. This communication tool makes it easy for messages to be personalized and land directly in front of your constituents—a far cry from the algorithms that move our coveted messages down the newsfeed when posted on various social media channels. […]

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How to build the ultimate fundraising landing page

How to build the ultimate fundraising landing page

What is a fundraising landing page? In short, a landing page is designed for the visitor to take a specific action. It drives content and link(s) around one specific topic (in this case, fundraising). Fundraising landing pages are different than regular website pages in that they remove other navigation features so that the user remains […]

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How to correct these 5 website mistakes

How to correct these 5 website mistakes

A bad website experience can deter prospects from getting to you know and, more importantly, from donating to your nonprofit. Build a website that encourages communication sign-ups, engagement and recurring visits. Here are 5 website mistakes that can hinder donor engagement and how to fix them to improve your nonprofit’s reach and ultimately, donations. 1. […]

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2022 cause awareness days for nonprofits

2022 cause awareness days for nonprofits

Flipping the calendar to a new year means an updated list of special dates and cause awareness months/days that can add flavor to your fundraising campaigns and messaging. Our annual cause awareness post makes it easy for you to prepare each month, quarter or year in full. Download our 2022 cause awareness days calendar organized by […]

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Mining your donor database for major givers

Mining your donor database for major givers

Technology is only as good as the users (and information within) and your donor database is no exception. Setting up your donor CRM (constituent relationship management) software with informative donor information can help you increase not only your one-time and recurring annual gifts, but can give you a window into opportunities for major donations. Here […]

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Achieve year-end giving goals with online donations

Achieve year-end giving goals with online donations

Did you know that almost one-third of annual giving happens during the month of December? Even more astounding? Eleven percent of all giving happens on the last three days of the year! A push for year-end donations is a must. Equally as important is offering an easy, online way for your donors to make those […]

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To our clients, in thanks

To our clients, in thanks

Resilience is based on the ability to make quick recoveries from adversity, to remain steadfast and tough, and to bounce back when you’ve been stretched. Our clients are nothing less than resilient. As we continue to emerge from the COVID-19 pandemic and as nonprofits showcase their resiliency—working toward the post-pandemic light—we take time to acknowledge […]

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