The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Best practices in monthly giving – Q & A with Erica Waasdorp

Best practices in monthly giving – Q & A with Erica Waasdorp

Monthly giving programs can be a wonderful way to ensure your fundraising program sustains throughout the year. Although the concept of monthly giving is not new, the onset of subscription-based services, online giving programs and multiple digital tools make it easier than ever to provide this option to your donors. We spoke with Erica Waasdorp, […]

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10 steps to online fundraising success [webinar replay]

10 steps to online fundraising success [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a replay of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to better engage potential online donors and raise more money online. In this webinar Ronald will guide you through: How to make your website donor-friendly Core components of a great fundraising email Building […]

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How to raise your average online donation size

How to raise your average online donation size

Online donation pages make it easy for donors to contribute to your cause and with so many nonprofits taking advantage of this way to solicit funds, how can you earn an edge? A focus on telling your organization’s story through customized content and donation pages/forms is a start. Using online fundraising platforms that help do […]

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New in 4aGC – The beginnings of a donor CRM

New in 4aGC – The beginnings of a donor CRM

We have been hard at work (as always) on improving our online fundraising platform. Our big push in 2019 is to add more donor management capabilities to our platform, basically adding a donor CRM (customer relationship management) to 4aGoodCause. We are working to give the good causes that use our platform easy-to-use tools to help […]

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How Lacrosse the Nations engages the lacrosse community as volunteers and fundraisers

How Lacrosse the Nations engages the lacrosse community as volunteers and fundraisers

Lacrosse the Nations (LtN) is a wonderful nonprofit organization that unifies the lacrosse community to improve education and health while creating opportunity and hope for children across the world. Javier Silva, the Executive Director for the Lacrosse the Nations, shares his experience with the organization and how they work with lacrosse teams, coaches and players […]

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10 ways your nonprofit should be using Twitter

10 ways your nonprofit should be using Twitter

Twitter is a great platform for nonprofits to use as a way to engage in conversations with local communities, promote brand awareness and keep tabs on relevant issues and policies. However, it can be a challenge depending on resources, time and content creation. If you are struggling with ways your nonprofit can use Twitter to […]

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The best email marketing platforms for nonprofits

The best email marketing platforms for nonprofits

Did you know that last year marked the 40th year businesses have been using email for marketing purposes? A lot has changed in those 40 years! Email marketing can be a great way to communicate with your donors throughout the year as well as support your ongoing online fundraising initiatives. While you may send emails […]

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How to use direct mail to encourage online donations

How to use direct mail to encourage online donations

How many direct mail campaigns do you plan a year? One for year-end giving campaigns? One each quarter? No matter the number of mailings you send out a year, think of your offline direct mail campaigns as extensions of your digital channels. This holistic approach provides more giving opportunities to your donors and makes it […]

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Online fundraising: 2018 in review

Online fundraising: 2018 in review

Statistics are used as a way to benchmark successes and growth opportunities. In an effort to be transparent and to help our readers continue to learn fundraising best practices, we’ve put together a 2018 year in review, now available for download for all our blog subscribers. This report compiles statistics and insights we’ve learned from […]

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How to make your fundraising event stand out on social media

How to make your fundraising event stand out on social media

Not too long ago, event planners would advertise upcoming events by posting a few flyers, mailing postcards and maybe running an ad in a few newspapers, with hopes that word-of-mouth would do the rest. Today, social media allows anyone holding a fundraiser to communicate with potential attendees as soon as the event is confirmed. Because […]

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