Donor Retention
The importance of donor retention: How to calculate and track
Wednesday, April 20, 2022
What is a donor retention rate? Simply put, your donor retention rate speaks to the percentage of donors who give to your organization on a consecutive basis—year over year. The higher the retention rate, the more donors you have that continue to support your nonprofit each year. The lower the retention rate, the harder you […]
Spring cleaning: Freshen up your donor database
Wednesday, April 13, 2022
Spring. A time to refresh, renew and reorganize. Many of us get that “spring cleaning” bug this time of year and as a nonprofit, this can be a great opportunity to reassess current processes and do some spring cleaning of your own related to donor records and databases. A donor database or CRM (customer relationship […]
Donor retention steps after your fundraising event
Wednesday, February 16, 2022
The fundraising event process has many components – from location and attendee lists to entertainment, donation landing pages and everything in between. When you plan your fundraising events, do you also account for donor follow-up and retention? Here are five ways to create a successful donor retention process following a fundraising event. Know your thank […]
Customize your CRM: Using personal data to optimize donor touchpoints
Wednesday, April 07, 2021
Creating strategic touchpoints throughout the year with your donors (or prospects) is an important part of the fundraising process. While the best way to retain donors is by building strong relationships with them, how do you ensure you readily track that information? A donor CRM is a great place to start. What’s more? With a […]
Thank you emails made easy
Wednesday, November 18, 2020
In 2016, we gave you the anatomy of a great thank you email. Those general aspects of thank you emails still apply when reaching out to donors to let them know you appreciate their gifts. Today, let’s take that a step further and talk about the layout of those thank you emails and what you […]
12 ways to show thanks to donors
Wednesday, November 11, 2020
It’s the season of thanks and for nonprofits, that means donor outreach and recognition. November is a great month to reiterate how much you appreciate your donors but how can you make your nonprofit stand out among the rest with your donor recognition program? Plan for continued recognition throughout the year. This month, we’ve put […]
Retaining donors in crisis
Wednesday, September 23, 2020
What we are learning through COVID-19 is that the impacts of this pandemic range depending on race, gender, location and industry. While some donors may have the ability to maintain giving levels, others may not have the same financial comforts to do so at this time. What some have even found is that at the […]
How to gather stories of impact
Wednesday, September 16, 2020
You have great stories to tell and are making great strides in helping others with your nonprofit’s work. How do you capture those stories and share them with the world? Storytelling for nonprofits is an important way to make connections and to engage with key audiences—funders, donors, board members, those seeking your services. There are […]
Digital meets traditional: Sync donor touchpoints to create great relationships
Wednesday, August 05, 2020
Did you know it costs 10 times more to attract a new donor than it does to keep a current donor? Building (and maintaining) donor relationships takes the integration of both digital and traditional communication tactics. These touchpoints are critical in keeping trusted relationships with your donors. As you think of ways you can engage […]
How to use your CRM to create effective donor retention systems
Wednesday, July 29, 2020
Donor retention is all about relationship building. However, building relationships takes time and when you’re building them as part of an organization, there can be many moving parts and aspects to track. Enter your CRM. A CRM (constituent relationship management) tool is a great way to keep tabs on your donors and, more specifically, start […]
5 successful email marketing ideas to retain donors
Wednesday, July 22, 2020
Retaining your donors through digital touchpoints, specifically email marketing, is a tactic that can be pre-planned and automated, yet personal enough to engage your audiences over time. Here are five ways to rethink your email marketing this year to engage and retain your donors: 1. Personalize your message Use your opening paragraph or lead story […]
Online Fundraising During a Crisis: What to do Now (and in the Future) [webinar replay]
Wednesday, April 15, 2020
![Online Fundraising During a Crisis: What to do Now (and in the Future) [webinar replay]](https://4agoodcause.com/wp-content/uploads/2020/04/fist-bump-thumb-808x302.jpg)
Join Ronald Pruitt of 4aGoodCause to learn actionable steps a small-to-midsize nonprofit can take to raise money online during (and after) the Coronavirus (COVID-19) pandemic. In this recorded webinar Ronald will guide you through: Setting up a short-term online fundraising campaign Examples of COVID-19 emergency fundraising appeals Turning in-person cancelations into online events Examples of […]