The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Donor Retention

Retaining donors in crisis

Retaining donors in crisis

What we are learning through COVID-19 is that the impacts of this pandemic range depending on race, gender, location and industry. While some donors may have the ability to maintain giving levels, others may not have the same financial comforts to do so at this time. What some have even found is that at the […]

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How to gather stories of impact

How to gather stories of impact

You have great stories to tell and are making great strides in helping others with your nonprofit’s work. How do you capture those stories and share them with the world? Storytelling for nonprofits is an important way to make connections and to engage with key audiences—funders, donors, board members, those seeking your services. There are […]

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Digital meets traditional: Sync donor touchpoints to create great relationships

Digital meets traditional: Sync donor touchpoints to create great relationships

Did you know it costs 10 times more to attract a new donor than it does to keep a current donor? Building (and maintaining) donor relationships takes the integration of both digital and traditional communication tactics. These touchpoints are critical in keeping trusted relationships with your donors. As you think of ways you can engage […]

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How to use your CRM to create effective donor retention systems

How to use your CRM to create effective donor retention systems

Donor retention is all about relationship building. However, building relationships takes time and when you’re building them as part of an organization, there can be many moving parts and aspects to track. Enter your CRM. A CRM (constituent relationship management) tool is a great way to keep tabs on your donors and, more specifically, start […]

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5 successful email marketing ideas to retain donors

5 successful email marketing ideas to retain donors

Retaining your donors through digital touchpoints, specifically email marketing, is a tactic that can be pre-planned and automated, yet personal enough to engage your audiences over time. Here are five ways to rethink your email marketing this year to engage and retain your donors: 1. Personalize your message Use your opening paragraph or lead story […]

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Online Fundraising During a Crisis: What to do Now (and in the Future) [webinar replay]

Online Fundraising During a Crisis: What to do Now (and in the Future) [webinar replay]

Join Ronald Pruitt of 4aGoodCause to learn actionable steps a small-to-midsize nonprofit can take to raise money online during (and after) the Coronavirus (COVID-19) pandemic. In this recorded webinar Ronald will guide you through: Setting up a short-term online fundraising campaign Examples of COVID-19 emergency fundraising appeals Turning in-person cancelations into online events Examples of […]

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Tips for fundraising in times of uncertainty

Tips for fundraising in times of uncertainty

During this time of uncertainty, especially for nonprofits, here at 4aGoodCause we want to continue to provide you with resources and ideas to help you in the situations you find yourselves in. While we may not know right now how long we’ll be in the current economic climate, we know that even after we receive […]

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Donor touchpoints: The importance of relationships

Donor touchpoints: The importance of relationships

Connecting with your donors between asks is an important part of growing your relationship. Much like any relationship in our lives—if all we do is reach out to people (friends, co-workers, partners) when we want something, those relationships start to fizzle fast. In sales, we think of the customer journey; the same can be said […]

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Donor data points: Helpful information to connect with constituents

Donor data points: Helpful information to connect with constituents

Have you ever been asked about the process you use to do something only to realize that it’s not fully documented, but rather, saved in your head? This happens in organizations with leaders, team managers and yes, sometimes even with our donor records. We know who the big donors are or the key supporters of […]

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Small donors make a difference, too.

Small donors make a difference, too.

While we tend to celebrate large donations (and you should—you worked hard for those!) it’s also worth your time to go after and nurture small-dollar donors in that $25 or less category. We’re here to tell you that it’s okay to sweat the small stuff in this instance and here’s why. It’s your foot in […]

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