The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Donor Retention

Webinar replay – 10 steps to online fundraising success

Webinar replay – 10 steps to online fundraising success

Join Ronald Pruitt of 4aGoodCause below in a replay of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to better engage potential online donors and raise more money online. In this webinar Ronald will guide you through: How to make your website donor-friendly Core components of a great fundraising email Building […]

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The love your donors really want

The love your donors really want

There is a lot of talk in nonprofit circles about “donor love” but what does this phrase really mean? Some nonprofits interpret it as a way to thank donors…with kitschy gifts and cutesy thank you notes. We’d challenge you to think further about this concept. To us, the concept of “donor love” is more about […]

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Getting donor feedback: Q&A

Getting donor feedback: Q&A

Today, every cog in the machine is expected to have a voice. Every organization has at least some type of customer service department. It often seems we cannot purchase any product or service without receiving requests to leave a review or provide personal feedback about the experience. Word-of-mouth is stronger and more powerful than any […]

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How to use social media to boost nonprofit donor retention

How to use social media to boost nonprofit donor retention

Well, you’ve done it; in a world where we are constantly confronted with organizations to stand behind and charities to donate to, you have managed to establish a cause worthy of support, draw in supporters and close the donation. You’ve got new money and new donors, but what will you do to ensure that they […]

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Planning your “thank you” campaign

Planning your “thank you” campaign

Nonprofits often receive the bulk of yearly donations during the month of December. Have you crafted a plan for how you’ll thank these donors come January? Thanking your donors can have a direct influence on donor retention rates, not to mention it’s simply a gracious thing to do. Planning a “thank you” campaign is just […]

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Building relationships with your online donors – Q & A with Mary Cahalane

Building relationships with your online donors – Q & A with Mary Cahalane

Finding new donors is a big part of nonprofit marketing but an even larger part of what nonprofits do should be centered around donor retention—keeping the donors you already have. In previous posts, we’ve talked about various ways nonprofits can retain donors, specifically online donors, including by sending thank you emails, being active on social channels […]

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Keep your monthly donors with Account Updater

Keep your monthly donors with Account Updater

At 4aGoodCause, we may talk a lot about donor retention, but it’s because we know donor retention is an important aspect of running a successful nonprofit and we know keeping your donors can be difficult. After all, data has shown a quite a few negative statistics about donor retention: For every $100 given by new […]

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8 elements every online donation email receipt needs [infographic]

8 elements every online donation email receipt needs [infographic]

Every nonprofit that uses a 4aGoodCause donation page has the ability to configure a custom email receipt for their online donors. This email receipt is sent automatically from our system after each successful online donation and can originate from any email address. In our almost 20 years of building donation pages for nonprofits, we’ve found eight […]

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Happy nonprofit, happy donors

Happy nonprofit, happy donors

Self-care has become a hot topic in recent years and for good reason. Healthy people take less sick days, have higher job performance and are more engaged in their work. Companies that provide options for a healthy work-life balance have higher employee retention. One study found that employees are 14% more engaged when they are given time […]

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7 creative ways to thank your donors

7 creative ways to thank your donors

Your donors mean a lot to you, and of course, you appreciate them. You want to keep them. Saying thank you helps keep your donors connected to you and giving to your cause. How are you planning to thank them?

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