The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Donor Retention

Getting donor feedback: Q&A

Getting donor feedback: Q&A

Today, every cog in the machine is expected to have a voice. Every organization has at least some type of customer service department. It often seems we cannot purchase any product or service without receiving requests to leave a review or provide personal feedback about the experience. Word-of-mouth is stronger and more powerful than any […]

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How to use social media to boost nonprofit donor retention

How to use social media to boost nonprofit donor retention

Well, you’ve done it; in a world where we are constantly confronted with organizations to stand behind and charities to donate to, you have managed to establish a cause worthy of support, draw in supporters and close the donation. You’ve got new money and new donors, but what will you do to ensure that they […]

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Planning your “thank you” campaign

Planning your “thank you” campaign

Nonprofits often receive the bulk of yearly donations during the month of December. Have you crafted a plan for how you’ll thank these donors come January? Thanking your donors can have a direct influence on donor retention rates, not to mention it’s simply a gracious thing to do. Planning a “thank you” campaign is just […]

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Building relationships with your online donors – Q & A with Mary Cahalane

Building relationships with your online donors – Q & A with Mary Cahalane

Finding new donors is a big part of nonprofit marketing but an even larger part of what nonprofits do should be centered around donor retention—keeping the donors you already have. In previous posts, we’ve talked about various ways nonprofits can retain donors, specifically online donors, including by sending thank you emails, being active on social channels […]

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Keep your monthly donors with Account Updater

Keep your monthly donors with Account Updater

At 4aGoodCause, we may talk a lot about donor retention, but it’s because we know donor retention is an important aspect of running a successful nonprofit and we know keeping your donors can be difficult. After all, data has shown a quite a few negative statistics about donor retention: For every $100 given by new […]

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8 elements every online donation email receipt needs [infographic]

8 elements every online donation email receipt needs [infographic]

Every nonprofit that uses a 4aGoodCause donation page has the ability to configure a custom email receipt for their online donors. This email receipt is sent automatically from our system after each successful online donation and can originate from any email address. In our almost 20 years of building donation pages for nonprofits, we’ve found eight […]

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7 creative ways to thank your donors

7 creative ways to thank your donors

Your donors mean a lot to you, and of course, you appreciate them. You want to keep them. Saying thank you helps keep your donors connected to you and giving to your cause. How are you planning to thank them?

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Online donor retention: 5 best practices

Online donor retention: 5 best practices

When it comes to fundraising, many nonprofit organizations are hyper-focused on donor acquisition. Of course bringing in new donors is important, and your organization should make a concerted effort to grow your donor base. However, placing most of your organization’s resources on donor retention instead of donor acquisition is actually more lucrative in the long […]

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How to boost donor retention with events

How to boost donor retention with events

The opportunities for your nonprofit to host an event are nearly endless. You can host a simple thank you get-together, open your location for tours or an open house to show off your work, celebrate a major breakthrough with your work or gather your major gift donors or some other exclusive club of givers. Whatever […]

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Anatomy of a great email thank you [Infographic]

Anatomy of a great email thank you [Infographic]

I’m sure your grandmother or mother probably stressed the importance of writing thank you notes after receiving a gift. Common etiquette practices advise that you send thank you notes after receiving birthday presents, wedding presents, graduation presents and other gifts. In the same way, your nonprofit must be thanking donors and volunteers who take the […]

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