The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Fundraising

How to use a landing page to maximize event revenue and engagement

How to use a landing page to maximize event revenue and engagement

There are a few ways to think about events – the details such as food, beverages, entertainment and venue, and (especially when you’re in the nonprofit world), the ROI details – the features that make the event a smashing success from dollars raised and new supporters earned. Your event landing page plays a large role […]

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The psychology of giving: What to know about your donors’ mindsets

The psychology of giving: What to know about your donors’ mindsets

Did you know that only 22% of potential donors will complete a donation form after they’ve landed on it online? What if we could dig deeper into our donors’ mindsets to understand what is (or is not) motivating them to give? There are a few things that can be helpful to understand related to your […]

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Tribute giving stats to inform fundraising

Tribute giving stats to inform fundraising

Tribute gifts are great options to encourage from your donors, not only to raise money, but because these gift types allow donors to connect your cause to important moments or people in their lives. Learn the importance of adding tribute gift options to your fundraising mix. What is a tribute gift? A tribute gift is […]

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How to build the ultimate fundraising landing page

How to build the ultimate fundraising landing page

What is a fundraising landing page? In short, a landing page is designed for the visitor to take a specific action. It drives content and link(s) around one specific topic (in this case, fundraising). Fundraising landing pages are different than regular website pages in that they remove other navigation features so that the user remains […]

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2022 cause awareness days for nonprofits

2022 cause awareness days for nonprofits

Flipping the calendar to a new year means an updated list of special dates and cause awareness months/days that can add flavor to your fundraising campaigns and messaging. Our annual cause awareness post makes it easy for you to prepare each month, quarter or year in full. Download our 2022 cause awareness days calendar organized by […]

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Mining your donor database for major givers

Mining your donor database for major givers

Technology is only as good as the users (and information within) and your donor database is no exception. Setting up your donor CRM (constituent relationship management) software with informative donor information can help you increase not only your one-time and recurring annual gifts, but can give you a window into opportunities for major donations. Here […]

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Achieve year-end giving goals with online donations

Achieve year-end giving goals with online donations

Did you know that almost one-third of annual giving happens during the month of December? Even more astounding? Eleven percent of all giving happens on the last three days of the year! A push for year-end donations is a must. Equally as important is offering an easy, online way for your donors to make those […]

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P2P fundraising: Your toolkit checklist

P2P fundraising: Your toolkit checklist

Peer-to-peer fundraising is a great way to get a larger segment of the population involved in giving back to your organization. P2P campaigns typically fall into two categories: time-based campaigns or year-round (rolling) campaigns. Time-based campaigns are typically tied to an event or follow a finite period of time whereas rolling campaigns happen when supporters […]

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Case study: Buford Academy’s Wolf-a-thon more than doubles its fundraising goal

Case study: Buford Academy’s Wolf-a-thon more than doubles its fundraising goal

Buford Academy, a Title I public school serving grades 1 through 3, has built a successful annual peer-to-peer campaign with a 73% participation rate from its students. As a promise to parents to only do one fundraiser a year, the Wolf-A-Thon event has seen enormous impact—even during the lowest times of COVID-19. We spent time […]

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GivingTuesday: Resources for nonprofits

GivingTuesday: Resources for nonprofits

The countdown to GivingTuesday is on. For nearly 10 years, we have provided our nonprofit audiences with ideas for how to incorporate this huge day of generosity into Q4 fundraising plans. This year, GivingTuesday lands on November 30. The mission is simple: it’s a day to do good—through time, through donations or through the power […]

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Quick fundraising: Set campaigns up on the fly

Quick fundraising: Set campaigns up on the fly

There are times when quick fundraising is necessary—whether it’s a memorial campaign for the sudden loss of a supporter or a time-sensitive fundraiser that comes up spur of the moment. One of the features of 4aGoodCause is the ability to build unlimited campaigns and to do so quickly. Here are two examples of campaigns that […]

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Best practices in matching gift and challenge campaigns

Best practices in matching gift and challenge campaigns

How can you make your fundraising campaigns stretch farther? By implementing challenge campaigns and matching gifts strategies. A challenge campaign is just what it sounds like: A ‘challenge’ is given to donors to raise a certain amount of money by a certain amount of time. If the challenge is complete, there is typically a matching […]

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