The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Fundraising

Reduce confusion, distraction and friction to convert more online gifts

Reduce confusion, distraction and friction to convert more online gifts

Drawing potential donors to your online donation page is arguably the main reason behind your nonprofit’s online presence. Social media posts, e-newsletters, blogs…all crafted in an effort to inspire your audience to support your cause and send them to the page where they can do so. But maybe your web analytics show that your donation […]

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Double your donations with matching gifts

Double your donations with matching gifts

Imagine you are at a vending machine. You’re starving. One small bag of pretzels isn’t going to satiate you, but your general lack of small bills and change has left you with only enough funds to buy one package. You don’t want to opt for the cheaper, less satisfying options, so you decide one is […]

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December fundraising do’s and don’ts

December fundraising do’s and don’ts

December is always a big month for nonprofits. The holidays create a spirit of generosity, with many families and organizations pledging to support a cause that matters to them. The statistics show this to be true: nearly one-third of all annual giving happens in December each year, with 12% of all annual donations coming in […]

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5 ways to get involved in Giving Tuesday

5 ways to get involved in Giving Tuesday

Somehow, it’s nearly Halloween already, meaning the winter holiday season is fast approaching, beginning with Thanksgiving and followed closely by the consumer holidays Black Friday and Cyber Monday. However, once the “thanks” have been given, the deals have been dealt, the door busters have busted and sales have sold out, there is another holiday that […]

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9 steps to help you plan for year-end fundraising

9 steps to help you plan for year-end fundraising

The holiday season is just around the corner and with it comes the season of giving. For nonprofits, this means that your year-end giving season (the time of year you’re likely to see the highest amount of donations) is kicking off soon. Capitalizing on this crucial quarter can set you up for success for the […]

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How the Inter-Faith Food Shuttle leveraged local media partnerships to raise $200,000 for BackPack Buddies

How the Inter-Faith Food Shuttle leveraged local media partnerships to raise $200,000 for BackPack Buddies

The Inter-Faith Food Shuttle is an incredible nonprofit organization that fights every day to provide food for North Carolinians who struggle with frequent, regular food insecurity. This work is done through several initiatives, like BackPack Buddies, Mobile Markets, the Mobile Tastiness Machine and more. Sara Walker, the Director of Communications for the Inter-Faith Food Shuttle, […]

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Protect your nonprofit from credit card fraud

Protect your nonprofit from credit card fraud

The security of credit card payments has changed significantly over the last few years, thanks to the introduction and widespread implementation of chip-based credit cards and their respective card readers starting in 2011. This is because credit cards with chips embedded in them are dynamic and change data with every time they are used, while […]

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Crafting an effective elevator pitch to online donors

Crafting an effective elevator pitch to online donors

Picture this: you’re standing in front of closed elevator doors, waiting for them to open, when a potential donor joins you. The doors open, the two of you enter, and the doors close behind you. If you don’t convince them to back your cause now, and fast, they’ll leave you at their floor without their […]

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4 reasons your online fundraising isn’t working

4 reasons your online fundraising isn’t working

While nonprofit fundraising goals are as varied as the organizations themselves, the primary component that determines success is a direct and effective path for potential donors from call to action to recurrent online donation. This path, the fundraising “funnel,” generally goes as follows: Drive donors to your website Convince them that their gift is worthwhile […]

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How nonprofits can encourage tribute giving

How nonprofits can encourage tribute giving

Donations to charity are often triggered by a life event, a birth, a marriage, a death, etc. These gifts, given in honor of someone or a life event, are called tribute gifts. Though they are often one-time gifts, they can make up a large portion of fundraising for nonprofits, especially for charities such in the […]

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