The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Fundraising

How to use digital media to support fundraisers and encourage donors

How to use digital media to support fundraisers and encourage donors

Digital tools such as social media and email are great ways to expand the message about your upcoming fundraiser and encourage donations. Here are 4 ways to use digital media to keep the momentum going with your fundraisers throughout your campaign. Make a splash with a digital kick-off St. Baldrick’s Foundation does a great job […]

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How to set a fundraising goal

How to set a fundraising goal

Think of setting your fundraising goal as you would any goal in business or in life: make it S.M.A.R.T. Specific. Identify numbers and deadlines. Measurable. Outline how you will track success. Attainable. Make it a challenge, yet reachable. Realistic. Raise funds for something the community can rally behind (and that you’re able to communicate/fundraise effectively […]

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Earn more with monthly giving

Earn more with monthly giving

Did you know that donors who give monthly are more likely to stick with your nonprofit and are more likely to give more over their giving lifetime than those donors who only give one or two times a year? Monthly giving programs are an effective way to engage with donors, increase your nonprofit’s fundraising revenue […]

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13 donor stats to help boost your fundraising

13 donor stats to help boost your fundraising

The 2021 M+R Benchmarks Report has been published and we have been digging into the stats. We love the ability to click into different metric points and sort information by key learnings. But, if you’re like other nonprofit leaders out there, time is of the essence and you’re being pulled in many directions, so today […]

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30 great fundraising email subject lines for nonprofits

30 great fundraising email subject lines for nonprofits

There are many types of emails to engage donors but the best emails are the ones that are opened and, better yet, elicit donations. We’ve compiled a list of 30 subject lines to get you thinking about new ways to get donors to open your fundraising emails. In addition, consider the following as you prep […]

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How to get more engagement during your next virtual event

How to get more engagement during your next virtual event

Virtual events debuted widely at the onset of COVID-19 and since then, nonprofit event organizers have moved into a space of in-person, virtual and hybrid fundraising. Fact is, virtual events are here to stay, pandemic or not. As you get ready to host your next virtual event, think about how you can maximize your time […]

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P2P case study: Feeding the Carolinas triples their annual event’s fundraising goal

P2P case study: Feeding the Carolinas triples their annual event’s fundraising goal

Of the 200 Feeding America foodbanks across the country, 10 are in North and South Carolina. As an advocate to raise awareness around food inequities in these states, Feeding the Carolinas was developed as a 501c(3), state association of these Feeding America foodbanks. A portion of Feeding the Carolinas work goes toward raising resources (financial […]

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Raise more online with the right fee systems

Raise more online with the right fee systems

While there isn’t a way to get around credit card processing fees altogether when offering your donors the ability to make donations online, there are ways to ensure that your nonprofit keeps the bulk of what it raises without succumbing to exorbitant fees. Whether you’ve always offered online giving to your donors or you’re looking […]

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Customize your CRM: Using personal data to optimize donor touchpoints

Customize your CRM: Using personal data to optimize donor touchpoints

Creating strategic touchpoints throughout the year with your donors (or prospects) is an important part of the fundraising process. While the best way to retain donors is by building strong relationships with them, how do you ensure you readily track that information? A donor CRM is a great place to start. What’s more? With a […]

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Using the ‘Story of One’ to convert donors on your blog

Using the ‘Story of One’ to convert donors on your blog

Facts and statistics do not entice donors. People do—the story of those people do. And more specifically, the story of one of those people at a given moment. When we present the larger issues or problems our nonprofits are trying to solve, we overwhelm our donors. If we break those problems down and name them—by […]

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Facebook fundraising for 2021: Where does it fit in your mix?

Facebook fundraising for 2021: Where does it fit in your mix?

As the behemoth social media platform, Facebook has a lot of options for getting the word out about your nonprofit—including raising funds directly through the platform itself. And while you can raise funds for nonprofits and personal causes through Facebook Fundraisers there are specifics to note about payouts, fees and donor information. Here are 5 […]

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How to choose the right payment processor

How to choose the right payment processor

Creating a seamless process for your donors or event attendees to make donations and payments online is an easy way to provide great customer service (and keep your donors coming back). Part of that process is identifying the right payment processor for your nonprofit. When you collect online payments through donations or event registrations, a […]

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