The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Benchmarks and metrics: How effective is your nonprofit website

Benchmarks and metrics: How effective is your nonprofit website

How do you measure the success of your website? Number of visitors a year? Amount of donation dollars that come in? How about where your website traffic is coming from? What if we told you that all of those (and then some) matter to the success of your nonprofit’s website? Just as you want to […]

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P2P + social media: Using digital platforms to raise more

P2P + social media: Using digital platforms to raise more

When setting up your next peer-to-peer fundraising campaign, make it easy for your fundraisers and participants to get the word out by creating ready-made content for them to share across the digital channels of their choice. Before the campaign starts, develop an online toolkit where fundraisers can go to download this content from your website […]

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Want larger gifts? Focus on solid donor recognition

Want larger gifts? Focus on solid donor recognition

Major gift recruitment starts with relationship building; it’s a process that can blossom over years of connecting with donors who may have started as volunteers, slowly moved to one-time gifts, then larger monthly donations until finally, they make a sizeable donation to your nonprofit. The process to ensure your major donors receive adequate recognition is […]

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Make your mark on your homepage: 4 web design trends for nonprofits

Make your mark on your homepage: 4 web design trends for nonprofits

While the basic must-have elements of your website remain the same year after year, overall web design trends, technology and plug-ins have short shelf lives. The average recommendation for upgrading and updating your website is every three years. While nonprofits may not have unlimited resources to make those website updates that frequently, there are things […]

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4 areas of focus for effective thank you emails

4 areas of focus for effective thank you emails

Proper etiquette teaches us that thank you notes are essential when receiving a gift. As more donors move to online giving, so should your automated email thank you process. But with all nonprofits setting up email thank you letters, how can you be sure that your donors feel valued and nurtured? Rather than an email […]

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Losing your monthly donors? 3 ways to keep them

Losing your monthly donors? 3 ways to keep them

What is the pulse of your monthly donors? Do they know the impact of their dollars? Do you follow up routinely to acknowledge their commitment and support of your nonprofit? While 45% of donors have enrolled in some sort of monthly giving program, giving up to 42% more each year than those who are not […]

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All about transparency: Nonprofit annual report tips

All about transparency: Nonprofit annual report tips

A common question among nonprofits related to annual reports is: Are they required? While the answer is ‘no’, nonprofits are not required to produce annual reports, these publications do provide value to your organization. Why does my nonprofit need an annual report? Annual reports paint a picture of the great work your nonprofit has done […]

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New social media trends to spice up your fundraising

New social media trends to spice up your fundraising

Social media channels are not new in the nonprofit world, but within each channel comes a variety of additional tools—some old, some new—that can make creating your digital messaging and donor engagement fun. Here is a look at four of the top social media tools out there and the new formats within those channels that […]

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6 ways to encourage your board to fundraise

6 ways to encourage your board to fundraise

Your nonprofit board members likely have strong connections to the community and solid networking skills, which can be highly effective to help your organization raise funds. Board members who share your values and vision can make great advocates in fundraising; it’s a matter of getting them on board and giving them the tools to help […]

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Customer service tips for the nonprofit world

Customer service tips for the nonprofit world

When you think of your nonprofit organization, do you think customer service as a part of what sets you apart? If you dive deep into it, nonprofits are in the service industry and although there are differences in how operations work when compared to for-profit companies, excellent customer service is a value-add. By concentrating on […]

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How to conduct a nonprofit website content audit

How to conduct a nonprofit website content audit

Your website should do the job of providing educational (and findable) content that engages donors and entices them to give. To make sure your nonprofit’s website is on the right track, conduct a website content audit to see how you are meeting your donors’ needs. At its most basic level, to earn an online donation, […]

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Are you asking for a second gift?

Are you asking for a second gift?

When you think about donor acquisition, you may often be focused on securing a first-time donation. But did you know that securing your donor’s second gift is an essential part of your nonprofit’s fundraising stability? As Mary Cahalane mentioned in her donor retention webinar, 80% of donors are lost between the first and second gift […]

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