The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Are you asking for a second gift?

Are you asking for a second gift?

When you think about donor acquisition, you may often be focused on securing a first-time donation. But did you know that securing your donor’s second gift is an essential part of your nonprofit’s fundraising stability? As Mary Cahalane mentioned in her donor retention webinar, 80% of donors are lost between the first and second gift […]

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Content that drives action: How to craft the perfect event landing page

Content that drives action: How to craft the perfect event landing page

A landing page plays a prominent role in capturing registrations, donations, visibility and gaining credibility for your event. Your landing page can be the first thing potential attendees or donors see about your event or campaign. The primary goal is to convert the visitors—into attendees, volunteers or donors. Your landing pages should tell a story […]

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What you can learn from these 6 great nonprofit websites

What you can learn from these 6 great nonprofit websites

Working with nonprofit clients affords us the ability to view some amazing websites and landing page ideas. Last year, we gave you a list of 5 great nonprofit websites to showcase stand-out websites and provide ideas for inspiration. To follow up, we have 6 more nonprofit websites that stand out. Look below and read through […]

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P2P fundraising: 11 events that work for getting large groups involved

P2P fundraising: 11 events that work for getting large groups involved

Looking for some new ways to spice up your peer-to-peer (P2P) fundraising game? We have a few P2P event resources for you. First up, here’s a list of 11 events that pair well with P2P giving.  Events that pair well with P2P 1. Bowl-a-thon Participants get teams together to raise money online and then have […]

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The importance of donor retention: How to calculate and track

The importance of donor retention: How to calculate and track

What is a donor retention rate? Simply put, your donor retention rate speaks to the percentage of donors who give to your organization on a consecutive basis—year over year. The higher the retention rate, the more donors you have that continue to support your nonprofit each year. The lower the retention rate, the harder you […]

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Spring cleaning: Freshen up your donor database

Spring cleaning: Freshen up your donor database

Spring. A time to refresh, renew and reorganize. Many of us get that “spring cleaning” bug this time of year and as a nonprofit, this can be a great opportunity to reassess current processes and do some spring cleaning of your own related to donor records and databases. A donor database or CRM (customer relationship […]

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The ingredients of a good fundraising email

The ingredients of a good fundraising email

Crafting a good fundraising email is like baking the perfect cookie or presenting a wonderful meal spread. You take time to gather the best ingredients, fine-tune the recipe, and share your creations with those around you, looking forward to the smile on their faces that show you you’ve brightened their day. First, prep your creative […]

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How to use a landing page to maximize event revenue and engagement

How to use a landing page to maximize event revenue and engagement

There are a few ways to think about events – the details such as food, beverages, entertainment and venue, and (especially when you’re in the nonprofit world), the ROI details – the features that make the event a smashing success from dollars raised and new supporters earned. Your event landing page plays a large role […]

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The psychology of giving: What to know about your donors’ mindsets

The psychology of giving: What to know about your donors’ mindsets

Did you know that only 22% of potential donors will complete a donation form after they’ve landed on it online? What if we could dig deeper into our donors’ mindsets to understand what is (or is not) motivating them to give? There are a few things that can be helpful to understand related to your […]

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Tribute giving stats to inform fundraising

Tribute giving stats to inform fundraising

Tribute gifts are great options to encourage from your donors, not only to raise money, but because these gift types allow donors to connect your cause to important moments or people in their lives. Learn the importance of adding tribute gift options to your fundraising mix. What is a tribute gift? A tribute gift is […]

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CharityHowTo: Now available to all 4aGC clients

CharityHowTo: Now available to all 4aGC clients

CharityHowTo, the premier online learning center for nonprofit professionals, is now available to all 4aGoodCause clients. We are happy to partner with this online learning platform, offering our clients free annual Silver memberships when you choose to be billed annually for your 4aGoodCause subscription. Even better? Your CharityHowTo membership is open to you and three […]

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Donor retention steps after your fundraising event

Donor retention steps after your fundraising event

The fundraising event process has many components – from location and attendee lists to entertainment, donation landing pages and everything in between. When you plan your fundraising events, do you also account for donor follow-up and retention? Here are five ways to create a successful donor retention process following a fundraising event. Know your thank […]

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