How to convince your nonprofit to start a monthly giving program
Wednesday, January 18, 2023
There is a misconception that monthly giving programs take time and effort and, in the end, aren’t worth it for the dollars raised. Nothing could be farther from the truth. Not only can you raise more money through monthly giving over one-time donations, but your relationships with your donors can grow more positively. You’re nurturing […]
How to attract the right people to your cause with digital media
Wednesday, January 11, 2023
A solid digital content strategy builds strong relationships with your donors. It gives visibility to your nonprofit, boosts your likelihood of ranking higher in search engines and facilitates trust. Today we’ll walk you through three areas of concentration to map out to connect with people online who are interested in your nonprofit. By concentrating on […]
2023 cause awareness days for nonprofits
Friday, December 16, 2022
Each year we update our annual cause awareness calendar to make it easy for nonprofits to track key dates and events to help with key messaging and campaigns. Flipping the calendar to a new year means an updated list of special dates and cause awareness months/days that can add flavor to your fundraising campaigns and […]
4 components of a perfect year-end donation page
Wednesday, December 07, 2022
The perfect fundraising landing pages are clean, simple and optimized for donors visiting your site on any device – mobile, desktop or otherwise. With nearly one-third of annual giving happening in December, getting your donation pages to stand out can boost your chances of that final increase in dollars raised this year. Here are four […]
With gratitude to our clients
Wednesday, November 16, 2022
In 2020, they learned to thrive through uncertainties. In 2021 we saw resilience push forward. And this year, our clients are proving that the dedication they have to their nonprofits can help move mountains. Nonprofit work is not easy. It’s emotional. It’s tiring at times. It’s a grind. But it is so rewarding. We see […]
Case study: Successful virtual P2P fundraising with Family Promise of Gwinnett
Wednesday, November 09, 2022
The mission of Family Promise of Gwinnett is to mobilize communities and congregations to help end homelessness one family at a time. As one of 200 affiliates of Family Promise National, this local affiliate has been in operation for 18 years, serving families experiencing homelessness. Successful graduates of Family Promise of Gwinnett’s programs find jobs […]
How to write a donation acknowledgment letter
Wednesday, November 02, 2022
Letter writing can be an art form and when someone donates to your organization—be it online or otherwise—your letters should have standardized formats to ensure timely receipt and acknowledgment. The best donation thank-you letters should include: Personalized salutation Decide how you will address your donors. First name only? Suffix with last name? Full name? Much […]
Text-to-donate vs. text-to-give
Wednesday, October 19, 2022
Nearly all (96%) of Americans own a cell phone and 25% of donors use their mobile devices to find nonprofits that they didn’t know existed. With so much access to and time spent on our phones, let’s dig into how you can use these devices to your advantage and up your text giving game. Text-to-donate […]
Are you telling the right story to attract donors?
Wednesday, October 12, 2022
Emotional drive is a key factor in successful donation programs and great storytelling is a highly impactful way to see success in this area. All nonprofits tell a story—on websites, through donation landing pages, using social media, sharing videos, or at events—not all of them tell these stories well enough to see significant increases in […]
Turn your likes into dollars: Converting social media fans to donors
Wednesday, October 05, 2022
The Global Trends in Giving Report notes that social media is the number one way that online donors are most inspired to give—more than email, websites or even print communication. And if that wasn’t a helpful stat to tell your executive director the next time you meet, most donors (87%) who make an initial donation […]
Benchmarks and metrics: How effective is your nonprofit website
Wednesday, September 21, 2022
How do you measure the success of your website? Number of visitors a year? Amount of donation dollars that come in? How about where your website traffic is coming from? What if we told you that all of those (and then some) matter to the success of your nonprofit’s website? Just as you want to […]
P2P + social media: Using digital platforms to raise more
Wednesday, September 14, 2022
When setting up your next peer-to-peer fundraising campaign, make it easy for your fundraisers and participants to get the word out by creating ready-made content for them to share across the digital channels of their choice. Before the campaign starts, develop an online toolkit where fundraisers can go to download this content from your website […]