Why Monthly Giving Matters: The Impact and Sustainability it Brings
Let’s face it: nonprofits need a steady stream of income to make a lasting impact. One solution that can ensure both stability and sustainability for organizations is the implementation of a monthly giving program. These programs empower donors to contribute on a recurring basis, creating a reliable source of funds that can be used to […]
Celebrating 25 years: A conversation with 4aGoodCause founder Ronald Pruitt
Two and a half decades ago, after a few years of working in corporate web design, Ronald Pruitt was ready to make the leap into business ownership. What started as website consulting grew into a full-blown platform to support nonprofits’ fundraising efforts. This year, 4aGoodCause celebrates 25 years in business. Fellow business owner and CEO […]
4 reasons your online fundraising isn’t working
While nonprofit fundraising goals are as varied as the organizations themselves, the primary component that determines success is a direct and effective path for potential donors from call to action to recurrent online donation. This path, the fundraising “funnel,” generally goes as follows: Drive donors to your website Convince them that their gift is worthwhile […]
How to convince your nonprofit to start a monthly giving program
There is a misconception that monthly giving programs take time and effort and, in the end, aren’t worth it for the dollars raised. Nothing could be farther from the truth. Not only can you raise more money through monthly giving over one-time donations, but your relationships with your donors can grow more positively. You’re nurturing […]
How to attract the right people to your cause with digital media
A solid digital content strategy builds strong relationships with your donors. It gives visibility to your nonprofit, boosts your likelihood of ranking higher in search engines and facilitates trust. Today we’ll walk you through three areas of concentration to map out to connect with people online who are interested in your nonprofit. By concentrating on […]
2023 cause awareness days for nonprofits
Each year we update our annual cause awareness calendar to make it easy for nonprofits to track key dates and events to help with key messaging and campaigns. Flipping the calendar to a new year means an updated list of special dates and cause awareness months/days that can add flavor to your fundraising campaigns and […]
4 components of a perfect year-end donation page
The perfect fundraising landing pages are clean, simple and optimized for donors visiting your site on any device – mobile, desktop or otherwise. With nearly one-third of annual giving happening in December, getting your donation pages to stand out can boost your chances of that final increase in dollars raised this year. Here are four […]
With gratitude to our clients
In 2020, they learned to thrive through uncertainties. In 2021 we saw resilience push forward. And this year, our clients are proving that the dedication they have to their nonprofits can help move mountains. Nonprofit work is not easy. It’s emotional. It’s tiring at times. It’s a grind. But it is so rewarding. We see […]
Case study: Successful virtual P2P fundraising with Family Promise of Gwinnett
The mission of Family Promise of Gwinnett is to mobilize communities and congregations to help end homelessness one family at a time. As one of 200 affiliates of Family Promise National, this local affiliate has been in operation for 18 years, serving families experiencing homelessness. Successful graduates of Family Promise of Gwinnett’s programs find jobs […]
How to write a donation acknowledgment letter
Letter writing can be an art form and when someone donates to your organization—be it online or otherwise—your letters should have standardized formats to ensure timely receipt and acknowledgment. The best donation thank-you letters should include: Personalized salutation Decide how you will address your donors. First name only? Suffix with last name? Full name? Much […]
Text-to-donate vs. text-to-give
Nearly all (96%) of Americans own a cell phone and 25% of donors use their mobile devices to find nonprofits that they didn’t know existed. With so much access to and time spent on our phones, let’s dig into how you can use these devices to your advantage and up your text giving game. Text-to-donate […]
Are you telling the right story to attract donors?
Emotional drive is a key factor in successful donation programs and great storytelling is a highly impactful way to see success in this area. All nonprofits tell a story—on websites, through donation landing pages, using social media, sharing videos, or at events—not all of them tell these stories well enough to see significant increases in […]