Nonprofit Marketing
YouTube 101 for nonprofits
Tuesday, February 20, 2018
Telling stories about your nonprofit and the cause it supports is a powerful way to connect with your audience. This emotional connection then has the opportunity to lead to donations. Why video? In December of 2016, Forbes predicted that using videos to “humanize marketing efforts” would be a trend for nonprofits in 2017. And, with […]
Cause awareness days 2018
Tuesday, January 16, 2018
Giving Tuesday, the Tuesday after Thanksgiving, is one of the most successful cause awareness days that nonprofits acknowledge every year. In 2017, nonprofits promoting Giving Tuesday received 2.4 million gifts, totaling $274 million in donations worldwide. Though this day is obviously impactful for yearly fundraising goals, there are hundreds of other cause awareness days that […]
Building your brand for nonprofits
Wednesday, December 06, 2017
We all grew up hearing “don’t judge a book by its cover” but it’s easy to do so. When browsing in the library, you stop and look at the book with an intriguing cover. Think of brand image as your nonprofit’s “cover”. Brand image is just as important for a nonprofit organization as a for-profit […]
4 ways blogging can boost donations for nonprofits
Friday, May 05, 2017
It’s no secret that your nonprofit’s story is what motivates donors to give and volunteers to keep working hard for your organization. And if you are running a blog on your nonprofit website, this is one of the most effective ways you can be telling your story. A blog is a great way to connect with your […]
Quality content: The key to better web traffic
Friday, February 24, 2017
It seems obvious to say that the more traffic a nonprofit’s website has, the more donations they are likely receiving. However, many nonprofits make the mistake of believing paid advertising, a presence on social media or simply an email newsletter with monthly updates is enough to drive traffic to their site. If these organizations spent more time creating quality content to share on their social channels and e-newsletters, potential donors receiving these digital messages would become more interested and engaged in the charity.
5 content marketing strategies for nonprofits
Thursday, November 03, 2016
In order to see your nonprofit growing and succeeding, it must be invested in creating quality content marketing. Your content is ultimately what drives traffic to your website, boosts your online donations and increases engagement on social media. Here are 5 content marketing strategies that your nonprofit should be focusing on: 1. Create source lists Create […]
How to tell stories that inspire donations
Wednesday, October 19, 2016
Your nonprofit’s story is what motivates donors to give, encourages staff and volunteers to keep working hard, and piques the interest of the community around you to learn more about your cause. For this reason, it is important that your nonprofit has a powerful story to share and that you are incorporating it into the […]
Attract donors by communicating your impact
Thursday, October 06, 2016
What if I told you nonprofits could potentially improve their fundraising returns by focusing on their donors’ giving, communicating impact and being transparent? Why does impact matter? According to the Charities Aid Foundation, four in five people (81%) say it is important that they receive some form of communication from a charity after making a donation. […]
The DOs and DON’Ts of public relation strategies for nonprofits
Tuesday, August 30, 2016
Google defines public relations as, “the professional maintenance of a favorable public image by a company or other organization or a famous person.” Public relations should be a top priority for your nonprofit organization, as the more positive an image your organization is creating, the more opportunities you will find to accomplish your mission and goals. […]
12 easy ways to grow your nonprofit’s email list
Friday, April 08, 2016
Even with the rise of social media, email newsletters are still one of the best ways to reach your supporters. If you offer good content people will want to read your emails, but they have to know you have a newsletter. The following are 12 ways you can easily promote and grow your email list: […]