Nonprofit Marketing
Donor data points: Helpful information to connect with constituents
Wednesday, February 26, 2020
Have you ever been asked about the process you use to do something only to realize that it’s not fully documented, but rather, saved in your head? This happens in organizations with leaders, team managers and yes, sometimes even with our donor records. We know who the big donors are or the key supporters of […]
Cause awareness days 2020: A list of dates and planning tips
Wednesday, January 01, 2020
With hundreds of cause awareness days each year, nonprofits have the opportunity to create mini-campaigns and stories around topics that are not only of interest to their organizations but to prospective donors as well. Knowing when these dates fall can save you time as you plan your content for the year–organic, paid, fundraising and otherwise. […]
The case for giving: Tell your nonprofit’s story
Wednesday, December 11, 2019
In 2008, Jeremy Hsu at The Scientific American reported that personal stories and gossip make up 65% of our conversations—and with our always-on, digital world, just think of how high that percentage is now! The fact is, it’s human nature to talk about personal stories (or the stories we hear about) and correlate them to […]
It’s not too late: Get ready for #GivingTuesday
Wednesday, November 06, 2019
Each year, we remind our readers about GivingTuesday, a global day of giving that is supported by social media. It’s a way to kick off the charitable season as donors start to focus on holiday and year-end giving opportunities. This year, GivingTuesday is on December 3, 2019, and it’s not too late for your nonprofit […]
Influencer marketing ideas to support your nonprofit
Wednesday, October 02, 2019
How many of us have seen a product or service marketed by a celebrity or YouTuber in the past month? Whether you noticed these promotions on your personal social media channels (or your kids’ channels) influencer marketing has gained momentum in the past few years and is a method that can work well for nonprofits. […]
Why content marketing is a small nonprofit’s secret weapon
Wednesday, September 11, 2019
You may not realize it, but I bet your nonprofit is producing some type of content that could be categorized into content marketing. This two-way, conversational, strategic approach to marketing focuses on creating content that is relevant to your audience, that encourages them to participate in some way and, is largely distributed among digital channels […]
How to create a great nonprofit video (on a budget)
Wednesday, July 17, 2019
Some argue that the written word is out and visual elements are in as the dominant form of communication (the “post-text future” as The New York Times refers to it). Videos are not only effective for corporate brands but for driving awareness and engagement for nonprofits as well. Animoto reported that consumers ranked video the […]
Cause awareness days 2019
Tuesday, January 01, 2019
As a nonprofit, it’s likely that you run multiple fundraising campaigns each year. However, these campaigns have the potential to increase their effectiveness when paired with a cause awareness day. Think of #GivingTuesday or even more specific days, such as Earth Day, International Day of the Girl and World AIDS Day. A cause awareness day […]
7 effective content marketing ideas for nonprofits
Wednesday, December 19, 2018
Content marketing: It isn’t just for businesses anymore. Content marketing provides nonprofits the means for creatively and uniquely telling your organization’s story, a story that can inspire donors to support your cause. The best part about it? You can be very intentional about which forms of content marketing work best for your nonprofit, your goals […]
Navigating Google Ad Grant Compliance
Tuesday, December 04, 2018
If your nonprofit organization is not taking advantage of The Google Ad Grant, you are missing out on a huge free resource! The Google Ad Grant provides eligible nonprofits with up to $10,000 a month in in-kind Google Ads advertising each month. As an effort to ensure funding is being utilized wisely, Google has developed […]
Social media advertising options for nonprofits
Thursday, November 01, 2018
Taking the plunge from organic (aka, free) social media content to paid social advertising can be stress-inducing to any organization. However, social media can – and will, if done correctly – serve as the perfect channel through which to illustrate your organization’s authenticity. Throwing some cash behind your content has the potential to magnify its […]
5 ways to get involved in Giving Tuesday
Wednesday, October 24, 2018
Somehow, it’s nearly Halloween already, meaning the winter holiday season is fast approaching, beginning with Thanksgiving and followed closely by the consumer holidays Black Friday and Cyber Monday. However, once the “thanks” have been given, the deals have been dealt, the door busters have busted and sales have sold out, there is another holiday that […]