Nonprofit Marketing
All about transparency: Nonprofit annual report tips
Wednesday, August 03, 2022
A common question among nonprofits related to annual reports is: Are they required? While the answer is ‘no’, nonprofits are not required to produce annual reports, these publications do provide value to your organization. Why does my nonprofit need an annual report? Annual reports paint a picture of the great work your nonprofit has done […]
Content that drives action: How to craft the perfect event landing page
Wednesday, June 01, 2022
A landing page plays a prominent role in capturing registrations, donations, visibility and gaining credibility for your event. Your landing page can be the first thing potential attendees or donors see about your event or campaign. The primary goal is to convert the visitors—into attendees, volunteers or donors. Your landing pages should tell a story […]
Mining your donor database for major givers
Wednesday, December 08, 2021
Technology is only as good as the users (and information within) and your donor database is no exception. Setting up your donor CRM (constituent relationship management) software with informative donor information can help you increase not only your one-time and recurring annual gifts, but can give you a window into opportunities for major donations. Here […]
Humanize your nonprofit with website stories
Wednesday, July 21, 2021
When you hire a company, you look for testimonials, ratings or case studies to inform your decision in doing business with the company. Sometimes you may seek input from friends and family, and other times you may look through their digital channels and website to glean insights into what they do and who they help. […]
The donor journey and the importance of content marketing
Wednesday, April 28, 2021
Adding content marketing into your fundraising mix isn’t as simple as sending out a few tweets and adding a few Facebook posts to your monthly content. Thinking through strategic initiatives that involve your nonprofit’s goals, donor journey and content resources are all important aspects to consider before jumping in. Your donors are at the forefront […]
Using the ‘Story of One’ to convert donors on your blog
Wednesday, March 31, 2021
Facts and statistics do not entice donors. People do—the story of those people do. And more specifically, the story of one of those people at a given moment. When we present the larger issues or problems our nonprofits are trying to solve, we overwhelm our donors. If we break those problems down and name them—by […]
6 nonprofit marketing tips for the new year
Wednesday, December 30, 2020
The new year is here and we’re ready to kick things off with a clean slate; at least that’s what we’re hearing from nonprofits who experienced the turmoil of 2020. While you may still be treading lightly as we enter 2021, here are some ideas for marketing your nonprofit in a fresh light—bring on those […]
How to gather stories of impact
Wednesday, September 16, 2020
You have great stories to tell and are making great strides in helping others with your nonprofit’s work. How do you capture those stories and share them with the world? Storytelling for nonprofits is an important way to make connections and to engage with key audiences—funders, donors, board members, those seeking your services. There are […]
Digital meets traditional: Sync donor touchpoints to create great relationships
Wednesday, August 05, 2020
Did you know it costs 10 times more to attract a new donor than it does to keep a current donor? Building (and maintaining) donor relationships takes the integration of both digital and traditional communication tactics. These touchpoints are critical in keeping trusted relationships with your donors. As you think of ways you can engage […]
Time for a refresh? A 6-step marketing checklist to reset your nonprofit
Wednesday, June 24, 2020
If you find yourself struggling to keep up with consistent messaging and donor relations throughout the year, this one is for you. Over the past few months, nonprofits have been challenged with navigating uncertain times while still trying to navigate marketing and donation efforts. For some who have been creating content on the fly, it’s […]
Why a valid email address is crucial for donor communication
Wednesday, May 13, 2020
Our inboxes are always full and often there are ‘from’ email addresses that we don’t recognize. Is your nonprofit one of them? Too often a ‘do not reply’ email address is used for auto-generated receipts, email confirmations and e-mail notices. Doing so can hurt your credibility as an organization and discourages donors from engaging with […]
How to make a difference on the new global day of giving: #GivingTuesdayNow
Wednesday, April 29, 2020
In addition to the regularly scheduled #GivingTuesday on December 1, the GivingTuesday organization has deemed May 5, 2020, #GivingTuesdayNow, an event “set to set to spark an increase in grassroots generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.“ This day on May 5 is focused on providing […]