Nonprofit Marketing
How to create a great nonprofit video (on a budget)
Wednesday, July 17, 2019
Some argue that the written word is out and visual elements are in as the dominant form of communication (the “post-text future” as The New York Times refers to it). Videos are not only effective for corporate brands but for driving awareness and engagement for nonprofits as well. Animoto reported that consumers ranked video the […]
Cause awareness days 2019
Tuesday, January 01, 2019
As a nonprofit, it’s likely that you run multiple fundraising campaigns each year. However, these campaigns have the potential to increase their effectiveness when paired with a cause awareness day. Think of #GivingTuesday or even more specific days, such as Earth Day, International Day of the Girl and World AIDS Day. A cause awareness day […]
7 effective content marketing ideas for nonprofits
Wednesday, December 19, 2018
Content marketing: It isn’t just for businesses anymore. Content marketing provides nonprofits the means for creatively and uniquely telling your organization’s story, a story that can inspire donors to support your cause. The best part about it? You can be very intentional about which forms of content marketing work best for your nonprofit, your goals […]
Navigating Google Ad Grant Compliance
Tuesday, December 04, 2018
If your nonprofit organization is not taking advantage of The Google Ad Grant, you are missing out on a huge free resource! The Google Ad Grant provides eligible nonprofits with up to $10,000 a month in in-kind Google Ads advertising each month. As an effort to ensure funding is being utilized wisely, Google has developed […]
Social media advertising options for nonprofits
Thursday, November 01, 2018
Taking the plunge from organic (aka, free) social media content to paid social advertising can be stress-inducing to any organization. However, social media can – and will, if done correctly – serve as the perfect channel through which to illustrate your organization’s authenticity. Throwing some cash behind your content has the potential to magnify its […]
5 ways to get involved in Giving Tuesday
Wednesday, October 24, 2018
Somehow, it’s nearly Halloween already, meaning the winter holiday season is fast approaching, beginning with Thanksgiving and followed closely by the consumer holidays Black Friday and Cyber Monday. However, once the “thanks” have been given, the deals have been dealt, the door busters have busted and sales have sold out, there is another holiday that […]
Giving your donors the right tools to spread your message
Thursday, June 28, 2018
In the midst of spreading your nonprofit’s mission and message, it can be easy to forget to utilize the most useful advocates for your cause: current donors. So much time is spent on new donor acquisition and new gifting, that many forget the ways in which current donors can do much of the legwork for […]
6 ideas for increasing your nonprofit’s blog traffic
Tuesday, May 29, 2018
Storytelling is an important part of marketing for every business (nonprofits included). Your target audience enjoys understanding the who, what and why behind the organizations they choose to support. We’ve previously talked about how essential a blog can be to communicating your nonprofit’s story. It can give a “behind-the-scenes” look into your organization’s mission and […]
Google Ad Grants: Everything nonprofits need to know
Wednesday, March 14, 2018
Marketing your nonprofit is a key element in ensuring its success. If you can’t connect with potential donors, your fundraising goals won’t be met, and your cause will not be supported as fully as you’d like. It’s likely that many of your efforts to contact both current and potential donors fall under the umbrella of […]
YouTube 101 for nonprofits
Tuesday, February 20, 2018
Telling stories about your nonprofit and the cause it supports is a powerful way to connect with your audience. This emotional connection then has the opportunity to lead to donations. Why video? In December of 2016, Forbes predicted that using videos to “humanize marketing efforts” would be a trend for nonprofits in 2017. And, with […]