Nonprofit Marketing
Time for a refresh? A 6-step marketing checklist to reset your nonprofit
Wednesday, June 24, 2020
If you find yourself struggling to keep up with consistent messaging and donor relations throughout the year, this one is for you. Over the past few months, nonprofits have been challenged with navigating uncertain times while still trying to navigate marketing and donation efforts. For some who have been creating content on the fly, it’s […]
Why a valid email address is crucial for donor communication
Wednesday, May 13, 2020
Our inboxes are always full and often there are ‘from’ email addresses that we don’t recognize. Is your nonprofit one of them? Too often a ‘do not reply’ email address is used for auto-generated receipts, email confirmations and e-mail notices. Doing so can hurt your credibility as an organization and discourages donors from engaging with […]
How to make a difference on the new global day of giving: #GivingTuesdayNow
Wednesday, April 29, 2020
In addition to the regularly scheduled #GivingTuesday on December 1, the GivingTuesday organization has deemed May 5, 2020, #GivingTuesdayNow, an event “set to set to spark an increase in grassroots generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.“ This day on May 5 is focused on providing […]
How community foundations are stepping up in a time of crisis
Wednesday, April 08, 2020
Sometimes, all we need is a little inspiration and insight into what others are doing to kick-start our creative juices or give ourselves the boost to say, “Hey! We can do something like that, too.” Here at 4aGoodCause, we have a handful of community foundation clients that are doing some amazing things with relief funds […]
Donor data points: Helpful information to connect with constituents
Wednesday, February 26, 2020
Have you ever been asked about the process you use to do something only to realize that it’s not fully documented, but rather, saved in your head? This happens in organizations with leaders, team managers and yes, sometimes even with our donor records. We know who the big donors are or the key supporters of […]
Cause awareness days 2020: A list of dates and planning tips
Wednesday, January 01, 2020
With hundreds of cause awareness days each year, nonprofits have the opportunity to create mini-campaigns and stories around topics that are not only of interest to their organizations but to prospective donors as well. Knowing when these dates fall can save you time as you plan your content for the year–organic, paid, fundraising and otherwise. […]
The case for giving: Tell your nonprofit’s story
Wednesday, December 11, 2019
In 2008, Jeremy Hsu at The Scientific American reported that personal stories and gossip make up 65% of our conversations—and with our always-on, digital world, just think of how high that percentage is now! The fact is, it’s human nature to talk about personal stories (or the stories we hear about) and correlate them to […]
It’s not too late: Get ready for #GivingTuesday
Wednesday, November 06, 2019
Each year, we remind our readers about GivingTuesday, a global day of giving that is supported by social media. It’s a way to kick off the charitable season as donors start to focus on holiday and year-end giving opportunities. This year, GivingTuesday is on December 3, 2019, and it’s not too late for your nonprofit […]
Influencer marketing ideas to support your nonprofit
Wednesday, October 02, 2019
How many of us have seen a product or service marketed by a celebrity or YouTuber in the past month? Whether you noticed these promotions on your personal social media channels (or your kids’ channels) influencer marketing has gained momentum in the past few years and is a method that can work well for nonprofits. […]
Why content marketing is a small nonprofit’s secret weapon
Wednesday, September 11, 2019
You may not realize it, but I bet your nonprofit is producing some type of content that could be categorized into content marketing. This two-way, conversational, strategic approach to marketing focuses on creating content that is relevant to your audience, that encourages them to participate in some way and, is largely distributed among digital channels […]