Nonprofit Marketing
4 reasons your online fundraising isn’t working
While nonprofit fundraising goals are as varied as the organizations themselves, the primary component that determines success is a direct and effective path for potential donors from call to action to recurrent online donation. This path, the fundraising “funnel,” generally goes as follows: Drive donors to your website Convince them that their gift is worthwhile […]
How to attract the right people to your cause with digital media
A solid digital content strategy builds strong relationships with your donors. It gives visibility to your nonprofit, boosts your likelihood of ranking higher in search engines and facilitates trust. Today we’ll walk you through three areas of concentration to map out to connect with people online who are interested in your nonprofit. By concentrating on […]
Are you telling the right story to attract donors?
Emotional drive is a key factor in successful donation programs and great storytelling is a highly impactful way to see success in this area. All nonprofits tell a story—on websites, through donation landing pages, using social media, sharing videos, or at events—not all of them tell these stories well enough to see significant increases in […]
All about transparency: Nonprofit annual report tips
A common question among nonprofits related to annual reports is: Are they required? While the answer is ‘no’, nonprofits are not required to produce annual reports, these publications do provide value to your organization. Why does my nonprofit need an annual report? Annual reports paint a picture of the great work your nonprofit has done […]
Content that drives action: How to craft the perfect event landing page
A landing page plays a prominent role in capturing registrations, donations, visibility and gaining credibility for your event. Your landing page can be the first thing potential attendees or donors see about your event or campaign. The primary goal is to convert the visitors—into attendees, volunteers or donors. Your landing pages should tell a story […]
Mining your donor database for major givers
Technology is only as good as the users (and information within) and your donor database is no exception. Setting up your donor CRM (constituent relationship management) software with informative donor information can help you increase not only your one-time and recurring annual gifts, but can give you a window into opportunities for major donations. Here […]
Humanize your nonprofit with website stories
When you hire a company, you look for testimonials, ratings or case studies to inform your decision in doing business with the company. Sometimes you may seek input from friends and family, and other times you may look through their digital channels and website to glean insights into what they do and who they help. […]
The donor journey and the importance of content marketing
Adding content marketing into your fundraising mix isn’t as simple as sending out a few tweets and adding a few Facebook posts to your monthly content. Thinking through strategic initiatives that involve your nonprofit’s goals, donor journey and content resources are all important aspects to consider before jumping in. Your donors are at the forefront […]
Using the ‘Story of One’ to convert donors on your blog
Facts and statistics do not entice donors. People do—the story of those people do. And more specifically, the story of one of those people at a given moment. When we present the larger issues or problems our nonprofits are trying to solve, we overwhelm our donors. If we break those problems down and name them—by […]
6 nonprofit marketing tips for the new year
The new year is here and we’re ready to kick things off with a clean slate; at least that’s what we’re hearing from nonprofits who experienced the turmoil of 2020. While you may still be treading lightly as we enter 2021, here are some ideas for marketing your nonprofit in a fresh light—bring on those […]
How to gather stories of impact
You have great stories to tell and are making great strides in helping others with your nonprofit’s work. How do you capture those stories and share them with the world? Storytelling for nonprofits is an important way to make connections and to engage with key audiences—funders, donors, board members, those seeking your services. There are […]
Digital meets traditional: Sync donor touchpoints to create great relationships
Did you know it costs 10 times more to attract a new donor than it does to keep a current donor? Building (and maintaining) donor relationships takes the integration of both digital and traditional communication tactics. These touchpoints are critical in keeping trusted relationships with your donors. As you think of ways you can engage […]