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Online fundraising: 2018 in review

Online fundraising: 2018 in review

Statistics are used as a way to benchmark successes and growth opportunities. In an effort to be transparent and to help our readers continue to learn fundraising best practices, we’ve put together a 2018 year in review, now available for download for all our blog subscribers.

This report compiles statistics and insights we’ve learned from the almost $16 million transacted in online donations and event registrations through 4aGoodCause in 2018.

From our report, you’ll learn…

  • What day of the week and time of day are best for donations and how to capitalize on these times
  • Which gender and which generation is most likely to donate to your cause and how to reach them
  • Average online one-time and recurring donation amounts
  • What percentage of all donations are tribute gifts
  • Which devices donors are using to give
  • and much more…

We’ve compiled all it all in one place; now it’s your turn to utilize the report to continue improving your nonprofit’s fundraising efforts in 2019.

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Want to raise more money online? Get in touch.