Back to Blog

How to build an effective donation page

Best practices in online fundraising include simple, clear donation pages. To make the online donation process simple (for you and for your donors) create a place where your website visitors can easily find and fill out their information to make a donation with little distractions. In short, your donation page is the check-out process in order to take a donation online; it’s the last step and should be short, sweet and to-the-point.

As we head into year-end giving and you update your nonprofit’s donation pages to reflect current needs, we’ve developed an easy-to-use Donation Page Checklist as a free download. Use this checklist to determine if your donation page is user-friendly and what you can do to improve it.

Key donation page elements

Your donation page should focus on user-friendly layouts that fall into these areas:

  • Design
  • Content
  • Donor experience

Download our free Donation Page Checklist and set your donation landing page up for success!

Download your checklist

How we can help

The great thing about the 4aGoodCause platform is that we take the guesswork out of anything technical needing to program your campaign landing pages and donation pages. Within our system, you simply use the Campaign Builder to set as many campaigns as you’d like, choose the type of page you want to set up (i.e. event page, donation page, peer-to-peer campaign page) and then select and add the segments of the page that work for you. We would love to show you how you can create donation pages easily through our fundraising platform. Contact us to schedule your free demo today.

Ronald Pruitt

Ronald Pruitt

Ronald is the President and Founder of 4aGoodCause, the fundraising CRM that makes recurring, monthly giving a breeze for small nonprofits.

For over 25 years, Ronald has had the joy of doing what he loves, building online solutions that make a difference in the world. He’s helped raise millions of dollars online for small nonprofits across the country. Connect with Ronald on LinkedIn.

Grow your monthly giving program with our resources

Learn More