8 elements every online donation email receipt needs [infographic]
Tuesday, June 06, 2017
Every nonprofit that uses a 4aGoodCause donation page has the ability to configure a custom email receipt for their online donors. This email receipt is sent automatically from our system after each successful online donation and can originate from any email address. In our almost 20 years of building donation pages for nonprofits, we’ve found eight basic content elements needed in an online donation email receipt for it to be successful. To us, successful means that the donor feels personally thanked for the donation and has everything they need to deduct that donation on their taxes.
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Sample online donation receipt
Here’s a sample online donation receipt for a fictional hospital foundation…
Dear Ronald, Thank you for your gift to the Hospital Foundation. This gift will help us in our mission to strengthen educational programs and community service as well as assist the hospital in acquiring superior technology and programs to provide the very best in medical care. If you have any questions, you may contact Jim Smith, Development Associate, at 555-555-5555. Sincerely, Jack Johnson, Ed.D. Vice-President & Executive Director Hospital Foundation No goods or services were received in exchange for this donation and your contribution is entirely tax-deductible as allowed by law. Your Donation Record: Charity: Hospital Foundation Amount: $10.00 Gift Frequency: One-time gift Gift Designation: Where the need is greatest Transaction ID: 9999999999 Transaction Date: 6/1/2017
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