The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Web Design

It’s time to evaluate your website success

It’s time to evaluate your website success

For some, the word audit sparks anxiety—many people think of an IRS audit when financial information is examined to ensure information is being reported correctly and to verify the amount of tax reported is correct. While most audits are typically meant to evaluate a system and determine weaknesses, not all of these check-ups have to […]

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Picking the right images for your website

Picking the right images for your website

When a potential donor learns about your organization, it is likely that they will go online to learn more before they are willing to commit. In fact, 65% of donors (online and offline) say they check an organization’s website before giving. With that in mind, it’s important to ensure that your website has the features and design […]

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A must-do: Optimize for mobile

A must-do: Optimize for mobile

I’ve written a lot about the need for nonprofits to have responsive websites that work across all devices—androids, tablets, iPads, etc. In 2008, bold predictions were made that mobile usage would overtake desktop internet access by 2014. And as 2015 has ended, we are well past that tipping point with mobile digital media in the U.S. is […]

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What’s trending in nonprofit website design?

What’s trending in nonprofit website design?

The needs of nonprofits are similar in regards to website design and content—in most cases, nonprofits are trying to make it easier for visitors to learn about their cause, become involved and donate quickly. According to NonProfit Quarterly, a large majority of nonprofit organizations (88%) say that e-mails and websites are still their most important […]

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Why you need a mobile website – not an app

Why you need a mobile website – not an app

Organizations have realized that offering the best possible mobile experience will lead to higher conversion rates and better responses. However, many organizations jump to the conclusion that they need an app to create that mobile user experience; before making that leap, it’s important to consider if an app is really what’s right for you and your constituents. […]

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Components of a great nonprofit “About Us” page

Components of a great nonprofit “About Us” page

Establishing a brand is important for any organization, whether they are nonprofit or for-profit. Your brand identity is your presence and reputation, and the online part of that identity is represented through your About Us page. When potential donors or volunteers check out the services on your website, your About Us page is likely in […]

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The fundraising power of responsive design [Infographic]

The fundraising power of responsive design [Infographic]

It has been predicted for years, but the time has finally come; mobile now exceeds desktop Internet usage. Is your website designed to receive this influx of mobile traffic? If not, you could be losing traffic and donations. A study by Google’s Think Insights, if a user lands on your mobile website and is frustrated or doesn’t […]

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Google isn’t the only one that wants your website to be mobile-friendly

Google isn’t the only one that wants your website to be mobile-friendly

Google has made it official, they want your website to be mobile-friendly. On April 21, 2015, Google started ranking mobile-friendly websites higher on mobile devices, specifically, smartphones. Mobilegeddon This new algorithm changes everything. When someone uses Google search on a mobile device, Google will now rank websites that are mobile-friendly higher and with 60% of online […]

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10 places to put a link to your online donation page

10 places to put a link to your online donation page

Your online donation page is not the baseball field from the movie Field of Dreams.  Just because “you built it” doesn’t mean “he will come”. Your donors are not the ghost of Shoeless Joe Jackson, magically finding their way to your online cornfield. You must help your donors find your donation page. Fortunately, there are logical […]

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Must-have website features for your good cause

Must-have website features for your good cause

Everyone knows (or should know!) that a good website is vital to a good cause’s success. Most of us also know that making a good website is easier said than done. When looking into adding features, many good causes become overwhelmed with questions. What features are necessities and which are frivolous? This seems like a […]

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