Web Design
9 nonprofit web design best practices
Thursday, August 17, 2017
Web design is crucial for nonprofits as many supporters use what they see online as a basis for how much they will or will not give. Interactive, innovative designs translate into supporter engagement and more online donations. Looking to improve your nonprofit website? Here are our 9 best practices for nonprofit web design: Be mobile-friendly Create […]
How nonprofits can use Google Analytics to gain constituent insight
Friday, June 30, 2017
As a person working at a nonprofit, you probably track success based on how close you are to meeting your goals for the year based on the amount of donations received, the number of people signed up for your newsletter and engagement on your social channels. But do you know and utilize the ways you can track […]
Quality content: The key to better web traffic
Friday, February 24, 2017
It seems obvious to say that the more traffic a nonprofit’s website has, the more donations they are likely receiving. However, many nonprofits make the mistake of believing paid advertising, a presence on social media or simply an email newsletter with monthly updates is enough to drive traffic to their site. If these organizations spent more time creating quality content to share on their social channels and e-newsletters, potential donors receiving these digital messages would become more interested and engaged in the charity.
How to build an effective Ways to Give page
Friday, September 30, 2016
Have you ever considered adding a Ways to Give page to your nonprofit website? You likely have a variety of activities or opportunities for your donors to support your nonprofit, but have you clearly listed all these options out? The purpose of the Ways to Give page is to create a portal into the different channels your donors can […]
Is your website helping or hurting your fundraising?
Wednesday, June 22, 2016
Your nonprofit website is a big part of how your organization is reaching and communicating with donors. Websites do not just sit on a server, they are action-oriented—persuading and converting old and new donors to give. If your website is not compelling or easy to navigate, you might be losing visitors. Two website usability issues—content […]
What is a “microsite” and does my nonprofit need one?
Wednesday, April 27, 2016
What is a microsite? Let’s jump right into this post. A microsite can be described as an individual web page or a small cluster of pages function as a separate entity either within or to complement an existing website. The content is usually branded with a company’s name and logo but lives outside of that company homepage […]
It’s time to evaluate your website success
Wednesday, March 30, 2016
For some, the word audit sparks anxiety—many people think of an IRS audit when financial information is examined to ensure information is being reported correctly and to verify the amount of tax reported is correct. While most audits are typically meant to evaluate a system and determine weaknesses, not all of these check-ups have to […]
Picking the right images for your website
Friday, February 12, 2016
When a potential donor learns about your organization, it is likely that they will go online to learn more before they are willing to commit. In fact, 65% of donors (online and offline) say they check an organization’s website before giving. With that in mind, it’s important to ensure that your website has the features and design […]
A must-do: Optimize for mobile
Thursday, January 14, 2016
I’ve written a lot about the need for nonprofits to have responsive websites that work across all devices—androids, tablets, iPads, etc. In 2008, bold predictions were made that mobile usage would overtake desktop internet access by 2014. And as 2015 has ended, we are well past that tipping point with mobile digital media in the U.S. is […]
What’s trending in nonprofit website design?
Friday, November 06, 2015
The needs of nonprofits are similar in regards to website design and content—in most cases, nonprofits are trying to make it easier for visitors to learn about their cause, become involved and donate quickly. According to NonProfit Quarterly, a large majority of nonprofit organizations (88%) say that e-mails and websites are still their most important […]
Why you need a mobile website – not an app
Tuesday, September 29, 2015
Organizations have realized that offering the best possible mobile experience will lead to higher conversion rates and better responses. However, many organizations jump to the conclusion that they need an app to create that mobile user experience; before making that leap, it’s important to consider if an app is really what’s right for you and your constituents. […]
Components of a great nonprofit “About Us” page
Wednesday, September 09, 2015
Establishing a brand is important for any organization, whether they are nonprofit or for-profit. Your brand identity is your presence and reputation, and the online part of that identity is represented through your About Us page. When potential donors or volunteers check out the services on your website, your About Us page is likely in […]