Web Design
How to build an effective Ways to Give page
Friday, September 30, 2016
Have you ever considered adding a Ways to Give page to your nonprofit website? You likely have a variety of activities or opportunities for your donors to support your nonprofit, but have you clearly listed all these options out? The purpose of the Ways to Give page is to create a portal into the different channels your donors can […]
Is your website helping or hurting your fundraising?
Wednesday, June 22, 2016
Your nonprofit website is a big part of how your organization is reaching and communicating with donors. Websites do not just sit on a server, they are action-oriented—persuading and converting old and new donors to give. If your website is not compelling or easy to navigate, you might be losing visitors. Two website usability issues—content […]
What is a “microsite” and does my nonprofit need one?
Wednesday, April 27, 2016
What is a microsite? Let’s jump right into this post. A microsite can be described as an individual web page or a small cluster of pages function as a separate entity either within or to complement an existing website. The content is usually branded with a company’s name and logo but lives outside of that company homepage […]
It’s time to evaluate your website success
Wednesday, March 30, 2016
For some, the word audit sparks anxiety—many people think of an IRS audit when financial information is examined to ensure information is being reported correctly and to verify the amount of tax reported is correct. While most audits are typically meant to evaluate a system and determine weaknesses, not all of these check-ups have to […]
Picking the right images for your website
Friday, February 12, 2016
When a potential donor learns about your organization, it is likely that they will go online to learn more before they are willing to commit. In fact, 65% of donors (online and offline) say they check an organization’s website before giving. With that in mind, it’s important to ensure that your website has the features and design […]
A must-do: Optimize for mobile
Thursday, January 14, 2016
I’ve written a lot about the need for nonprofits to have responsive websites that work across all devices—androids, tablets, iPads, etc. In 2008, bold predictions were made that mobile usage would overtake desktop internet access by 2014. And as 2015 has ended, we are well past that tipping point with mobile digital media in the U.S. is […]
What’s trending in nonprofit website design?
Friday, November 06, 2015
The needs of nonprofits are similar in regards to website design and content—in most cases, nonprofits are trying to make it easier for visitors to learn about their cause, become involved and donate quickly. According to NonProfit Quarterly, a large majority of nonprofit organizations (88%) say that e-mails and websites are still their most important […]
Why you need a mobile website – not an app
Tuesday, September 29, 2015
Organizations have realized that offering the best possible mobile experience will lead to higher conversion rates and better responses. However, many organizations jump to the conclusion that they need an app to create that mobile user experience; before making that leap, it’s important to consider if an app is really what’s right for you and your constituents. […]
Components of a great nonprofit “About Us” page
Wednesday, September 09, 2015
Establishing a brand is important for any organization, whether they are nonprofit or for-profit. Your brand identity is your presence and reputation, and the online part of that identity is represented through your About Us page. When potential donors or volunteers check out the services on your website, your About Us page is likely in […]
The fundraising power of responsive design [Infographic]
Friday, July 24, 2015
![The fundraising power of responsive design [Infographic]](https://4agoodcause.com/wp-content/uploads/2017/10/fundraising-power.png)
It has been predicted for years, but the time has finally come; mobile now exceeds desktop Internet usage. Is your website designed to receive this influx of mobile traffic? If not, you could be losing traffic and donations. A study by Google’s Think Insights, if a user lands on your mobile website and is frustrated or doesn’t […]
Google isn’t the only one that wants your website to be mobile-friendly
Friday, June 05, 2015
Google has made it official, they want your website to be mobile-friendly. On April 21, 2015, Google started ranking mobile-friendly websites higher on mobile devices, specifically, smartphones. Mobilegeddon This new algorithm changes everything. When someone uses Google search on a mobile device, Google will now rank websites that are mobile-friendly higher and with 60% of online […]
10 places to put a link to your online donation page
Monday, October 06, 2014
Your online donation page is not the baseball field from the movie Field of Dreams. Just because “you built it” doesn’t mean “he will come”. Your donors are not the ghost of Shoeless Joe Jackson, magically finding their way to your online cornfield. You must help your donors find your donation page. Fortunately, there are logical […]