The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Web Design

Humanize your nonprofit with website stories

Humanize your nonprofit with website stories

When you hire a company, you look for testimonials, ratings or case studies to inform your decision in doing business with the company. Sometimes you may seek input from friends and family, and other times you may look through their digital channels and website to glean insights into what they do and who they help. […]

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Nonprofit website checklist for optimization and engagement

Nonprofit website checklist for optimization and engagement

The anatomy of a great nonprofit website is built by telling the story of who you are, what you do and why your audience (donors!) should care. We’ve taken that a step further by putting together a website checklist with additional key elements and best practices for nonprofit website engagement. Take a read through our […]

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Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a recording of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to raise more money online at year-end. In this webinar Ronald will guide you through: Crafting your year-end online appeal Types of online fundraising campaigns you can execute Getting online gifts from all […]

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Anatomy of a great nonprofit website

Anatomy of a great nonprofit website

You have solidified a rockstar fundraising team and all the key players are in place to build up your nonprofit’s financial needs but what about the tools that you’ll use to support those needs? Enter your website. Your website acts as the face of your organization just as much as the people in it. It […]

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10 steps to online fundraising success [webinar replay]

10 steps to online fundraising success [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a replay of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to better engage potential online donors and raise more money online. In this webinar Ronald will guide you through: How to make your website donor-friendly Core components of a great fundraising email Building […]

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How to get your nonprofit website into shape

How to get your nonprofit website into shape

Getting anything (or anyone) into shape is never easy, so we’re going to just focus on one aspect of your business that matters a lot: your website. After all, it is the lens through which people receive their first impression of your organization. Though summer months can be slow for nonprofits, overhauling your website before […]

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9 nonprofit web design best practices

9 nonprofit web design best practices

Web design is crucial for nonprofits as many supporters use what they see online as a basis for how much they will or will not give. Interactive, innovative designs translate into supporter engagement and more online donations. Looking to improve your nonprofit website? Here are our 9 best practices for nonprofit web design: Be mobile-friendly Create […]

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How nonprofits can use Google Analytics to gain constituent insight

How nonprofits can use Google Analytics to gain constituent insight

As a person working at a nonprofit, you probably track success based on how close you are to meeting your goals for the year based on the amount of donations received, the number of people signed up for your newsletter and engagement on your social channels. But do you know and utilize the ways you can track […]

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Quality content: The key to better web traffic

Quality content: The key to better web traffic

It seems obvious to say that the more traffic a nonprofit’s website has, the more donations they are likely receiving. However, many nonprofits make the mistake of believing paid advertising, a presence on social media or simply an email newsletter with monthly updates is enough to drive traffic to their site. If these organizations spent more time creating quality content to share on their social channels and e-newsletters, potential donors receiving these digital messages would become more interested and engaged in the charity.

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How to build an effective Ways to Give page

How to build an effective Ways to Give page

Have you ever considered adding a Ways to Give page to your nonprofit website? You likely have a variety of activities or opportunities for your donors to support your nonprofit, but have you clearly listed all these options out? The purpose of the Ways to Give page is to create a portal into the different channels your donors can […]

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