The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Web Design

How to get your nonprofit website into shape

How to get your nonprofit website into shape

Getting anything (or anyone) into shape is never easy, so we’re going to just focus on one aspect of your business that matters a lot: your website. After all, it is the lens through which people receive their first impression of your organization. Though summer months can be slow for nonprofits, overhauling your website before […]

Read More

9 nonprofit web design best practices

9 nonprofit web design best practices

Web design is crucial for nonprofits as many supporters use what they see online as a basis for how much they will or will not give. Interactive, innovative designs translate into supporter engagement and more online donations. Looking to improve your nonprofit website? Here are our 9 best practices for nonprofit web design: Be mobile-friendly Create […]

Read More

How nonprofits can use Google Analytics to gain constituent insight

How nonprofits can use Google Analytics to gain constituent insight

As a person working at a nonprofit, you probably track success based on how close you are to meeting your goals for the year based on the amount of donations received, the number of people signed up for your newsletter and engagement on your social channels. But do you know and utilize the ways you can track […]

Read More

Quality content: The key to better web traffic

Quality content: The key to better web traffic

It seems obvious to say that the more traffic a nonprofit’s website has, the more donations they are likely receiving. However, many nonprofits make the mistake of believing paid advertising, a presence on social media or simply an email newsletter with monthly updates is enough to drive traffic to their site. If these organizations spent more time creating quality content to share on their social channels and e-newsletters, potential donors receiving these digital messages would become more interested and engaged in the charity.

Read More

How to build an effective Ways to Give page

How to build an effective Ways to Give page

Have you ever considered adding a Ways to Give page to your nonprofit website? You likely have a variety of activities or opportunities for your donors to support your nonprofit, but have you clearly listed all these options out? The purpose of the Ways to Give page is to create a portal into the different channels your donors can […]

Read More

Is your website helping or hurting your fundraising?

Is your website helping or hurting your fundraising?

Your nonprofit website is a big part of how your organization is reaching and communicating with donors. Websites do not just sit on a server, they are action-oriented—persuading and converting old and new donors to give. If your website is not compelling or easy to navigate, you might be losing visitors. Two website usability issues—content […]

Read More

What is a “microsite” and does my nonprofit need one?

What is a “microsite” and does my nonprofit need one?

What is a microsite? Let’s jump right into this post. A microsite can be described as an individual web page or a small cluster of pages function as a separate entity either within or to complement an existing website. The content is usually branded with a company’s name and logo but lives outside of that company homepage […]

Read More

It’s time to evaluate your website success

It’s time to evaluate your website success

For some, the word audit sparks anxiety—many people think of an IRS audit when financial information is examined to ensure information is being reported correctly and to verify the amount of tax reported is correct. While most audits are typically meant to evaluate a system and determine weaknesses, not all of these check-ups have to […]

Read More

Picking the right images for your website

Picking the right images for your website

When a potential donor learns about your organization, it is likely that they will go online to learn more before they are willing to commit. In fact, 65% of donors (online and offline) say they check an organization’s website before giving. With that in mind, it’s important to ensure that your website has the features and design […]

Read More

A must-do: Optimize for mobile

A must-do: Optimize for mobile

I’ve written a lot about the need for nonprofits to have responsive websites that work across all devices—androids, tablets, iPads, etc. In 2008, bold predictions were made that mobile usage would overtake desktop internet access by 2014. And as 2015 has ended, we are well past that tipping point with mobile digital media in the U.S. is […]

Read More

Previous Posts
More Posts

Want to raise more money online? Get in touch.