The fundraising power of responsive design [Infographic]
It has been predicted for years, but the time has finally come; mobile now exceeds desktop Internet usage. Is your website designed to receive this influx of mobile traffic? If not, you could be losing traffic and donations. A study by Google’s Think Insights, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website.
Do you really want to lose donations because your nonprofit’s website design is outdated? If you are afraid of the investment, remember that a responsive design website will not only keep people on your site, but draw more people to it, as well.
The following responsive web design (RWD) and online fundraising statistics illustrate how important mobile is becoming for engaging donors and helping your nonprofit succeed.