The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Social Media

3 features of Snapchat that can benefit nonprofits

3 features of Snapchat that can benefit nonprofits

To many, it is a surprise that Snapchat has come so far. The app was developed first for iOS devices only by Stanford graduates Evan Spiegel and Bobby Murphy in 2011 and quickly rose to popularity by 2012. Its main function allows users to send photos and videos that can be viewed for 10 seconds […]

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Crafting your nonprofit’s social media strategy

Crafting your nonprofit’s social media strategy

By now, you understand that sharing your organization’s story via social media is part of running a nonprofit. These channels allow you to cultivate donors, engage with supporters and raise awareness for your cause. But the key to doing these things well is employing a smart social media strategy. Here’s how to get started: Define social media’s role […]

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How your nonprofit can use Instagram

How your nonprofit can use Instagram

It’s easy for an organization to become overwhelmed when trying to keep up with the constantly changing world of social media. Planning content and strategy for Facebook, Twitter and LinkedIn, in addition to maintaining an updated website and consistent email newsletter can feel like a lot of extra work—especially on top of all the other business responsibilities you juggle. When considering […]

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How your nonprofit can use LinkedIn

How your nonprofit can use LinkedIn

LinkedIn has the potential to be one of your most valuable resources for fundraising. It is the most stable and professional social network channel, allowing you to connect with potential donors and leads. These are the steps to take in order to use the community to its full potential:

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7 ways to use social media to boost year-end donations

7 ways to use social media to boost year-end donations

Because 73% of adults now participate in the world of social media, a nonprofit’s usage of its social media channels can be key to bringing in donations—especially during the end of the year, when nonprofit giving is at its highest. It’s important to know how to engage your followers in ways that will boost your fundraising during […]

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8 ways to attract more Facebook likes

8 ways to attract more Facebook likes

You might be reading this blog post title and thinking, “Do Facebook likes really matter for my nonprofit? Aren’t there more important things my organization should be focused on?” And while yes, ultimately your goal is to raise donations and recruit volunteers, Facebook likes may be one of the keys to helping you get there. […]

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The best social media tools for nonprofits

The best social media tools for nonprofits

Your nonprofit has likely jumped on board the social media train, and if you have not it’s time to do so! Social media is a great resource for fundraising, building brand awareness and communicating with your current and potential supporters. The difficulty for many nonprofits is juggling all the different social media platforms available. In 2011, Practical […]

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Connecting the dots: Sharing your donation page on Facebook

Connecting the dots: Sharing your donation page on Facebook

In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook. On #GivingTuesday alone, Facebook refers 29.4% of traffic to donation pages! If your nonprofit is actively using Facebook to engage and interact with donors, then it may be time to step up your game by adding a donation button to your Facebook page. In fact, […]

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Why nonprofits should use Twitter

Why nonprofits should use Twitter

I’ve heard the buzz among good causes; they have seen great ROI when it comes to using Facebook and are comfortable enough with social media to take the next logical step by adding another platform. In the past, I’ve blogged about social media in general or about Facebook for nonprofits. Today, I’m going to give […]

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4 ideas for using social media to increase online donations

4 ideas for using social media to increase online donations

I know it. You know it. Everyone knows it. Social media is a great resource for fundraising. In fact, supporters are raising 32% more through social media than they were just two years ago. Of course, this is the struggle—many are starting to understand the importance of using social media in their fundraising mix. So how do […]

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