Social Media
2023 cause awareness days for nonprofits
Each year we update our annual cause awareness calendar to make it easy for nonprofits to track key dates and events to help with key messaging and campaigns. Flipping the calendar to a new year means an updated list of special dates and cause awareness months/days that can add flavor to your fundraising campaigns and […]
Turn your likes into dollars: Converting social media fans to donors
The Global Trends in Giving Report notes that social media is the number one way that online donors are most inspired to give—more than email, websites or even print communication. And if that wasn’t a helpful stat to tell your executive director the next time you meet, most donors (87%) who make an initial donation […]
P2P + social media: Using digital platforms to raise more
When setting up your next peer-to-peer fundraising campaign, make it easy for your fundraisers and participants to get the word out by creating ready-made content for them to share across the digital channels of their choice. Before the campaign starts, develop an online toolkit where fundraisers can go to download this content from your website […]
New social media trends to spice up your fundraising
Social media channels are not new in the nonprofit world, but within each channel comes a variety of additional tools—some old, some new—that can make creating your digital messaging and donor engagement fun. Here is a look at four of the top social media tools out there and the new formats within those channels that […]
How to use a landing page to maximize event revenue and engagement
There are a few ways to think about events – the details such as food, beverages, entertainment and venue, and (especially when you’re in the nonprofit world), the ROI details – the features that make the event a smashing success from dollars raised and new supporters earned. Your event landing page plays a large role […]
GivingTuesday: Resources for nonprofits
The countdown to GivingTuesday is on. For nearly 10 years, we have provided our nonprofit audiences with ideas for how to incorporate this huge day of generosity into Q4 fundraising plans. This year, GivingTuesday lands on November 30. The mission is simple: it’s a day to do good—through time, through donations or through the power […]
7 social media fundraising fails (and how to fix them)
Social media is one of the most inspiring tools for giving according to 29% of online donors. It is a tactic that can have exponential reach and can create an influencer pool larger than what we’re able to do in person. For many nonprofits, social media has become a natural part of their messaging and […]
Using the ‘Story of One’ to convert donors on your blog
Facts and statistics do not entice donors. People do—the story of those people do. And more specifically, the story of one of those people at a given moment. When we present the larger issues or problems our nonprofits are trying to solve, we overwhelm our donors. If we break those problems down and name them—by […]
Facebook fundraising for 2021: Where does it fit in your mix?
As the behemoth social media platform, Facebook has a lot of options for getting the word out about your nonprofit—including raising funds directly through the platform itself. And while you can raise funds for nonprofits and personal causes through Facebook Fundraisers there are specifics to note about payouts, fees and donor information. Here are 5 […]
Cause awareness days 2021: A planning calendar for nonprofits
Each year we create a calendar with updated key dates, holidays and monthly themes pertinent to nonprofits across the globe. This year, we have updated that list that includes daily, weekly and monthly observances, to help in your donor communication and content planning. Download our free 2021 Cause Awareness Days Calendar Knowing these key dates […]
The final push: Year-end giving tips
There’s still time to meet your annual fundraising goals. So, before the calendar flips to January, what are some ‘right now’ things your nonprofit can do as a final push to solicit year-end gifts? Check out our list of 8 easy-to-manage fundraising solutions to get you through December. 1. Use current finances to create urgency […]
Using social media to take your digital fundraising from ‘meh’ to ‘wow’
As a follow-up to “Our top 5: Email campaigns meet social media” post earlier this year, we’re taking our digital content ideas around online fundraising a step further by offering you this step-by-step guide to cross-promoting fundraising content on social media. Our hope is that you can take this 5-step example as your guide and […]