The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Social Media

How to tie Instagram into your online giving campaigns

How to tie Instagram into your online giving campaigns

It’s likely that when you launch a new giving campaign, you do so via the channels that you know best. But, are you thinking about all the channels that your nonprofit has a presence on and how to cross-promote that content across them? While many nonprofits have started to beef up their presence on Instagram, […]

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Our top 5: Email campaigns meet social media

Our top 5: Email campaigns meet social media

This year we’re giving you a new twist on our annual review of great fundraising email examples to provide you with additional ways to combine your email efforts with strong social media content. 1. Wellroot Family Services Wellroot Family Services started #GivingTuesday out with an email solicitation coupled with great Facebook messaging throughout the day and […]

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Cause awareness days 2020: A list of dates and planning tips

Cause awareness days 2020: A list of dates and planning tips

With hundreds of cause awareness days each year, nonprofits have the opportunity to create mini-campaigns and stories around topics that are not only of interest to their organizations but to prospective donors as well. Knowing when these dates fall can save you time as you plan your content for the year–organic, paid, fundraising and otherwise. […]

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Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a recording of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to raise more money online at year-end. In this webinar Ronald will guide you through: Crafting your year-end online appeal Types of online fundraising campaigns you can execute Getting online gifts from all […]

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Influencer marketing ideas to support your nonprofit

Influencer marketing ideas to support your nonprofit

How many of us have seen a product or service marketed by a celebrity or YouTuber in the past month? Whether you noticed these promotions on your personal social media channels (or your kids’ channels) influencer marketing has gained momentum in the past few years and is a method that can work well for nonprofits. […]

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10 ways your nonprofit should be using Twitter

10 ways your nonprofit should be using Twitter

Twitter is a great platform for nonprofits to use as a way to engage in conversations with local communities, promote brand awareness and keep tabs on relevant issues and policies. However, it can be a challenge depending on resources, time and content creation. If you are struggling with ways your nonprofit can use Twitter to […]

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How to make your fundraising event stand out on social media

How to make your fundraising event stand out on social media

Not too long ago, event planners would advertise upcoming events by posting a few flyers, mailing postcards and maybe running an ad in a few newspapers, with hopes that word-of-mouth would do the rest. Today, social media allows anyone holding a fundraiser to communicate with potential attendees as soon as the event is confirmed. Because […]

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Social media advertising options for nonprofits

Social media advertising options for nonprofits

Taking the plunge from organic (aka, free) social media content to paid social advertising can be stress-inducing to any organization. However, social media can – and will, if done correctly – serve as the perfect channel through which to illustrate your organization’s authenticity. Throwing some cash behind your content has the potential to magnify its […]

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5 ways to get involved in Giving Tuesday

5 ways to get involved in Giving Tuesday

Somehow, it’s nearly Halloween already, meaning the winter holiday season is fast approaching, beginning with Thanksgiving and followed closely by the consumer holidays Black Friday and Cyber Monday. However, once the “thanks” have been given, the deals have been dealt, the door busters have busted and sales have sold out, there is another holiday that […]

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10 Facebook tips for the social nonprofit

10 Facebook tips for the social nonprofit

There is no doubt about it, today’s society is completely, irrevocably and unequivocally entrenched in the ebb and flow of the influence of social media. The lives of Americans and those across the planet are now being dictated by Facebook, Instagram, Twitter and even Pinterest… but those people aren’t just utilizing these platforms to connect […]

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