Social Media
Social media advertising options for nonprofits
Thursday, November 01, 2018
Taking the plunge from organic (aka, free) social media content to paid social advertising can be stress-inducing to any organization. However, social media can – and will, if done correctly – serve as the perfect channel through which to illustrate your organization’s authenticity. Throwing some cash behind your content has the potential to magnify its […]
5 ways to get involved in Giving Tuesday
Wednesday, October 24, 2018
Somehow, it’s nearly Halloween already, meaning the winter holiday season is fast approaching, beginning with Thanksgiving and followed closely by the consumer holidays Black Friday and Cyber Monday. However, once the “thanks” have been given, the deals have been dealt, the door busters have busted and sales have sold out, there is another holiday that […]
10 Facebook tips for the social nonprofit
Thursday, August 30, 2018
There is no doubt about it, today’s society is completely, irrevocably and unequivocally entrenched in the ebb and flow of the influence of social media. The lives of Americans and those across the planet are now being dictated by Facebook, Instagram, Twitter and even Pinterest… but those people aren’t just utilizing these platforms to connect […]
How to use social media to boost nonprofit donor retention
Wednesday, July 18, 2018
Well, you’ve done it; in a world where we are constantly confronted with organizations to stand behind and charities to donate to, you have managed to establish a cause worthy of support, draw in supporters and close the donation. You’ve got new money and new donors, but what will you do to ensure that they […]
Social media storytelling for nonprofits – Q & A with Julia Campbell
Wednesday, February 28, 2018
Julia Campbell—author, speaker and marketing strategist—is passionate about helping nonprofits understand how their marketing plans can impact fundraising. 4aGoodCause spoke with her about how nonprofits’ use of social media to tell stories can translate to increased donations. Q: What is your career background? A: I studied journalism at Boston University, fully expecting to become a […]
YouTube 101 for nonprofits
Tuesday, February 20, 2018
Telling stories about your nonprofit and the cause it supports is a powerful way to connect with your audience. This emotional connection then has the opportunity to lead to donations. Why video? In December of 2016, Forbes predicted that using videos to “humanize marketing efforts” would be a trend for nonprofits in 2017. And, with […]
3 features of Snapchat that can benefit nonprofits
Thursday, July 27, 2017
To many, it is a surprise that Snapchat has come so far. The app was developed first for iOS devices only by Stanford graduates Evan Spiegel and Bobby Murphy in 2011 and quickly rose to popularity by 2012. Its main function allows users to send photos and videos that can be viewed for 10 seconds […]
Crafting your nonprofit’s social media strategy
Thursday, May 18, 2017
By now, you understand that sharing your organization’s story via social media is part of running a nonprofit. These channels allow you to cultivate donors, engage with supporters and raise awareness for your cause. But the key to doing these things well is employing a smart social media strategy. Here’s how to get started: Define social media’s role […]
How your nonprofit can use Instagram
Monday, March 27, 2017
It’s easy for an organization to become overwhelmed when trying to keep up with the constantly changing world of social media. Planning content and strategy for Facebook, Twitter and LinkedIn, in addition to maintaining an updated website and consistent email newsletter can feel like a lot of extra work—especially on top of all the other business responsibilities you juggle. When considering […]
How your nonprofit can use LinkedIn
Thursday, February 02, 2017
LinkedIn has the potential to be one of your most valuable resources for fundraising. It is the most stable and professional social network channel, allowing you to connect with potential donors and leads. These are the steps to take in order to use the community to its full potential: