The 4aGoodCause Blog

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GivingTuesday: Resources for nonprofits

GivingTuesday: Resources for nonprofits

The countdown to GivingTuesday is on. For nearly 10 years, we have provided our nonprofit audiences with ideas for how to incorporate this huge day of generosity into Q4 fundraising plans. This year, GivingTuesday lands on November 30. The mission is simple: it’s a day to do good—through time, through donations or through the power […]

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7 social media fundraising fails (and how to fix them)

7 social media fundraising fails (and how to fix them)

Social media is one of the most inspiring tools for giving according to 29% of online donors. It is a tactic that can have exponential reach and can create an influencer pool larger than what we’re able to do in person. For many nonprofits, social media has become a natural part of their messaging and […]

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Using the ‘Story of One’ to convert donors on your blog

Using the ‘Story of One’ to convert donors on your blog

Facts and statistics do not entice donors. People do—the story of those people do. And more specifically, the story of one of those people at a given moment. When we present the larger issues or problems our nonprofits are trying to solve, we overwhelm our donors. If we break those problems down and name them—by […]

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Facebook fundraising for 2021: Where does it fit in your mix?

Facebook fundraising for 2021: Where does it fit in your mix?

As the behemoth social media platform, Facebook has a lot of options for getting the word out about your nonprofit—including raising funds directly through the platform itself. And while you can raise funds for nonprofits and personal causes through Facebook Fundraisers there are specifics to note about payouts, fees and donor information. Here are 5 […]

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The final push: Year-end giving tips

The final push: Year-end giving tips

There’s still time to meet your annual fundraising goals. So, before the calendar flips to January, what are some ‘right now’ things your nonprofit can do as a final push to solicit year-end gifts? Check out our list of 8 easy-to-manage fundraising solutions to get you through December. 1. Use current finances to create urgency […]

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Using social media to take your digital fundraising from ‘meh’ to ‘wow’

Using social media to take your digital fundraising from ‘meh’ to ‘wow’

As a follow-up to “Our top 5: Email campaigns meet social media” post earlier this year, we’re taking our digital content ideas around online fundraising a step further by offering you this step-by-step guide to cross-promoting fundraising content on social media. Our hope is that you can take this 5-step example as your guide and […]

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How to tie Instagram into your online giving campaigns

How to tie Instagram into your online giving campaigns

It’s likely that when you launch a new giving campaign, you do so via the channels that you know best. But, are you thinking about all the channels that your nonprofit has a presence on and how to cross-promote that content across them? While many nonprofits have started to beef up their presence on Instagram, […]

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Our top 5: Email campaigns meet social media

Our top 5: Email campaigns meet social media

This year we’re giving you a new twist on our annual review of great fundraising email examples to provide you with additional ways to combine your email efforts with strong social media content. 1. Wellroot Family Services Wellroot Family Services started #GivingTuesday out with an email solicitation coupled with great Facebook messaging throughout the day and […]

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Cause awareness days 2020: A list of dates and planning tips

Cause awareness days 2020: A list of dates and planning tips

With hundreds of cause awareness days each year, nonprofits have the opportunity to create mini-campaigns and stories around topics that are not only of interest to their organizations but to prospective donors as well. Knowing when these dates fall can save you time as you plan your content for the year–organic, paid, fundraising and otherwise. […]

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Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a recording of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to raise more money online at year-end. In this webinar Ronald will guide you through: Crafting your year-end online appeal Types of online fundraising campaigns you can execute Getting online gifts from all […]

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Influencer marketing ideas to support your nonprofit

Influencer marketing ideas to support your nonprofit

How many of us have seen a product or service marketed by a celebrity or YouTuber in the past month? Whether you noticed these promotions on your personal social media channels (or your kids’ channels) influencer marketing has gained momentum in the past few years and is a method that can work well for nonprofits. […]

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10 ways your nonprofit should be using Twitter

10 ways your nonprofit should be using Twitter

Twitter is a great platform for nonprofits to use as a way to engage in conversations with local communities, promote brand awareness and keep tabs on relevant issues and policies. However, it can be a challenge depending on resources, time and content creation. If you are struggling with ways your nonprofit can use Twitter to […]

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