The 4aGoodCause Blog

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Social Media

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a recording of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to raise more money online at year-end. In this webinar Ronald will guide you through: Crafting your year-end online appeal Types of online fundraising campaigns you can execute Getting online gifts from all […]

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Influencer marketing ideas to support your nonprofit

Influencer marketing ideas to support your nonprofit

How many of us have seen a product or service marketed by a celebrity or YouTuber in the past month? Whether you noticed these promotions on your personal social media channels (or your kids’ channels) influencer marketing has gained momentum in the past few years and is a method that can work well for nonprofits. […]

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10 ways your nonprofit should be using Twitter

10 ways your nonprofit should be using Twitter

Twitter is a great platform for nonprofits to use as a way to engage in conversations with local communities, promote brand awareness and keep tabs on relevant issues and policies. However, it can be a challenge depending on resources, time and content creation. If you are struggling with ways your nonprofit can use Twitter to […]

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How to make your fundraising event stand out on social media

How to make your fundraising event stand out on social media

Not too long ago, event planners would advertise upcoming events by posting a few flyers, mailing postcards and maybe running an ad in a few newspapers, with hopes that word-of-mouth would do the rest. Today, social media allows anyone holding a fundraiser to communicate with potential attendees as soon as the event is confirmed. Because […]

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Social media advertising options for nonprofits

Social media advertising options for nonprofits

Taking the plunge from organic (aka, free) social media content to paid social advertising can be stress-inducing to any organization. However, social media can – and will, if done correctly – serve as the perfect channel through which to illustrate your organization’s authenticity. Throwing some cash behind your content has the potential to magnify its […]

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5 ways to get involved in Giving Tuesday

5 ways to get involved in Giving Tuesday

Somehow, it’s nearly Halloween already, meaning the winter holiday season is fast approaching, beginning with Thanksgiving and followed closely by the consumer holidays Black Friday and Cyber Monday. However, once the “thanks” have been given, the deals have been dealt, the door busters have busted and sales have sold out, there is another holiday that […]

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10 Facebook tips for the social nonprofit

10 Facebook tips for the social nonprofit

There is no doubt about it, today’s society is completely, irrevocably and unequivocally entrenched in the ebb and flow of the influence of social media. The lives of Americans and those across the planet are now being dictated by Facebook, Instagram, Twitter and even Pinterest… but those people aren’t just utilizing these platforms to connect […]

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How to use social media to boost nonprofit donor retention

How to use social media to boost nonprofit donor retention

Well, you’ve done it; in a world where we are constantly confronted with organizations to stand behind and charities to donate to, you have managed to establish a cause worthy of support, draw in supporters and close the donation. You’ve got new money and new donors, but what will you do to ensure that they […]

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Social media storytelling for nonprofits – Q & A with Julia Campbell

Social media storytelling for nonprofits – Q & A with Julia Campbell

Julia Campbell—author, speaker and marketing strategist—is passionate about helping nonprofits understand how their marketing plans can impact fundraising. 4aGoodCause spoke with her about how nonprofits’ use of social media to tell stories can translate to increased donations. Q: What is your career background? A: I studied journalism at Boston University, fully expecting to become a […]

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YouTube 101 for nonprofits

YouTube 101 for nonprofits

Telling stories about your nonprofit and the cause it supports is a powerful way to connect with your audience. This emotional connection then has the opportunity to lead to donations. Why video? In December of 2016, Forbes predicted that using videos to “humanize marketing efforts” would be a trend for nonprofits in 2017. And, with […]

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