The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Social Media

How to use a landing page to maximize event revenue and engagement

How to use a landing page to maximize event revenue and engagement

There are a few ways to think about events – the details such as food, beverages, entertainment and venue, and (especially when you’re in the nonprofit world), the ROI details – the features that make the event a smashing success from dollars raised and new supporters earned. Your event landing page plays a large role […]

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2022 cause awareness days for nonprofits

2022 cause awareness days for nonprofits

Flipping the calendar to a new year means an updated list of special dates and cause awareness months/days that can add flavor to your fundraising campaigns and messaging. Our annual cause awareness post makes it easy for you to prepare each month, quarter or year in full. Download our 2022 cause awareness days calendar organized by […]

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GivingTuesday: Resources for nonprofits

GivingTuesday: Resources for nonprofits

The countdown to GivingTuesday is on. For nearly 10 years, we have provided our nonprofit audiences with ideas for how to incorporate this huge day of generosity into Q4 fundraising plans. This year, GivingTuesday lands on November 30. The mission is simple: it’s a day to do good—through time, through donations or through the power […]

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7 social media fundraising fails (and how to fix them)

7 social media fundraising fails (and how to fix them)

Social media is one of the most inspiring tools for giving according to 29% of online donors. It is a tactic that can have exponential reach and can create an influencer pool larger than what we’re able to do in person. For many nonprofits, social media has become a natural part of their messaging and […]

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Using the ‘Story of One’ to convert donors on your blog

Using the ‘Story of One’ to convert donors on your blog

Facts and statistics do not entice donors. People do—the story of those people do. And more specifically, the story of one of those people at a given moment. When we present the larger issues or problems our nonprofits are trying to solve, we overwhelm our donors. If we break those problems down and name them—by […]

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Facebook fundraising for 2021: Where does it fit in your mix?

Facebook fundraising for 2021: Where does it fit in your mix?

As the behemoth social media platform, Facebook has a lot of options for getting the word out about your nonprofit—including raising funds directly through the platform itself. And while you can raise funds for nonprofits and personal causes through Facebook Fundraisers there are specifics to note about payouts, fees and donor information. Here are 5 […]

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Cause awareness days 2021: A planning calendar for nonprofits

Cause awareness days 2021: A planning calendar for nonprofits

Each year we create a calendar with updated key dates, holidays and monthly themes pertinent to nonprofits across the globe. This year, we have updated that list that includes daily, weekly and monthly observances, to help in your donor communication and content planning. Download our free 2021 Cause Awareness Days Calendar Knowing these key dates […]

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The final push: Year-end giving tips

The final push: Year-end giving tips

There’s still time to meet your annual fundraising goals. So, before the calendar flips to January, what are some ‘right now’ things your nonprofit can do as a final push to solicit year-end gifts? Check out our list of 8 easy-to-manage fundraising solutions to get you through December. 1. Use current finances to create urgency […]

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Using social media to take your digital fundraising from ‘meh’ to ‘wow’

Using social media to take your digital fundraising from ‘meh’ to ‘wow’

As a follow-up to “Our top 5: Email campaigns meet social media” post earlier this year, we’re taking our digital content ideas around online fundraising a step further by offering you this step-by-step guide to cross-promoting fundraising content on social media. Our hope is that you can take this 5-step example as your guide and […]

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How to tie Instagram into your online giving campaigns

How to tie Instagram into your online giving campaigns

It’s likely that when you launch a new giving campaign, you do so via the channels that you know best. But, are you thinking about all the channels that your nonprofit has a presence on and how to cross-promote that content across them? While many nonprofits have started to beef up their presence on Instagram, […]

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Our top 5: Email campaigns meet social media

Our top 5: Email campaigns meet social media

This year we’re giving you a new twist on our annual review of great fundraising email examples to provide you with additional ways to combine your email efforts with strong social media content. 1. Wellroot Family Services Wellroot Family Services started #GivingTuesday out with an email solicitation coupled with great Facebook messaging throughout the day and […]

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Cause awareness days 2020: A list of dates and planning tips

Cause awareness days 2020: A list of dates and planning tips

With hundreds of cause awareness days each year, nonprofits have the opportunity to create mini-campaigns and stories around topics that are not only of interest to their organizations but to prospective donors as well. Knowing when these dates fall can save you time as you plan your content for the year–organic, paid, fundraising and otherwise. […]

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