Email Marketing
The dangers of a purchased email list
Wednesday, March 10, 2021
You’ve seen them—offers for validated email lists of your target audiences. A quick way to increase your email list and reach hundreds of the right people to grow your fundraising program or expand your nonprofit’s reach. All for a very low, low price. Sounds like a pretty great deal, right? While they sound appealing, purchased […]
8 types of emails your nonprofit should be sending
Wednesday, February 03, 2021
Connecting with donors through email is a great, easy way to set the tone, earn trust and collect more donations year-round. It is a strategy that, if done right, can establish ongoing engagement and educate others about the great work you do. Today, we talk about the balance between fundraising emails and the other emails […]
3 components of great welcome emails
Wednesday, January 20, 2021
A new year is a great time to evaluate your donor touchpoints and ensure that your donors (or potential donors) feel welcome as soon as they engage with you. Oftentimes, we concentrate on the end result or action—their donation and how we thank them for their gifts. But what about at the onset of the […]
5 successful email marketing ideas to retain donors
Wednesday, July 22, 2020
Retaining your donors through digital touchpoints, specifically email marketing, is a tactic that can be pre-planned and automated, yet personal enough to engage your audiences over time. Here are five ways to rethink your email marketing this year to engage and retain your donors: 1. Personalize your message Use your opening paragraph or lead story […]
NEW! Announcing our integration with Mailchimp
Wednesday, July 15, 2020
This month, we’ve debuted a new feature for 4aGoodCause—integration with Mailchimp. As email marketing is a great tool for nonprofits to use when connecting with donors, being able to track these communications as touchpoints in your donor database is of equal importance. That is why we have worked hard to ensure that our integration with […]
Why a valid email address is crucial for donor communication
Wednesday, May 13, 2020
Our inboxes are always full and often there are ‘from’ email addresses that we don’t recognize. Is your nonprofit one of them? Too often a ‘do not reply’ email address is used for auto-generated receipts, email confirmations and e-mail notices. Doing so can hurt your credibility as an organization and discourages donors from engaging with […]
How to make a difference on the new global day of giving: #GivingTuesdayNow
Wednesday, April 29, 2020
In addition to the regularly scheduled #GivingTuesday on December 1, the GivingTuesday organization has deemed May 5, 2020, #GivingTuesdayNow, an event “set to set to spark an increase in grassroots generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.“ This day on May 5 is focused on providing […]
Communicating during a crisis: Ideas for staying connected through email
Wednesday, April 22, 2020
COVID-19 may have put a damper on your operations, but that doesn’t mean your organization can’t still make a difference. If you’re like many nonprofits grappling with the right way to communicate with your audience, here are some great ways you can still communicate at this time. How to use email during a crisis There […]
Our top 5: Email campaigns meet social media
Wednesday, January 29, 2020
This year we’re giving you a new twist on our annual review of great fundraising email examples to provide you with additional ways to combine your email efforts with strong social media content. 1. Wellroot Family Services Wellroot Family Services started #GivingTuesday out with an email solicitation coupled with great Facebook messaging throughout the day and […]
6 email marketing tips to boost your nonprofit
Wednesday, October 23, 2019
From an outsider’s point of view, it may seem like marketers in a nonprofit organization have it easy—or at least easier. They have a loyal following, a pool of donors, and a consistent campaign. However, the reality is that nonprofit marketers go through the same daily tasks of building a strong subscriber base, segmenting mailing […]