The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Email Marketing

6 email marketing tips to boost your nonprofit

6 email marketing tips to boost your nonprofit

From an outsider’s point of view, it may seem like marketers in a nonprofit organization have it easy—or at least easier. They have a loyal following, a pool of donors, and a consistent campaign. However, the reality is that nonprofit marketers go through the same daily tasks of building a strong subscriber base, segmenting mailing […]

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Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a recording of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to raise more money online at year-end. In this webinar Ronald will guide you through: Crafting your year-end online appeal Types of online fundraising campaigns you can execute Getting online gifts from all […]

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10 ways to connect with your donors through email

10 ways to connect with your donors through email

Email marketing is a great way to engage your donors and prospects. Personalizing such messages also bodes well—emails that are personalized see up to six times the transaction rate (read: donations) as compared to those emails that forgo personalization. So, what is there to talk about with your donors? We have a list of top […]

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The best email marketing platforms for nonprofits

The best email marketing platforms for nonprofits

Did you know that last year marked the 40th year businesses have been using email for marketing purposes? A lot has changed in those 40 years! Email marketing can be a great way to communicate with your donors throughout the year as well as support your ongoing online fundraising initiatives. While you may send emails […]

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Even more great fundraising email examples

Even more great fundraising email examples

Sometimes, fundraising with social media can feel like shouting into a void. It can difficult to determine who is seeing your messages and even harder to ensure that they are clicking the links, especially if you aren’t utilizing paid ads. However, your email list is a direct line of contact between your organization and your […]

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How to use email to drive online donations – Upcoming lunch and learn workshop

How to use email to drive online donations – Upcoming lunch and learn workshop

According to the 2018 M+R Benchmarks study of nonprofits, email messaging drove 28% of all online revenue for nonprofits in 2017.  Email is an important, effective and economical marketing channel, especially for small to midsize nonprofits. Join Ronald Pruitt of 4aGoodCause on Tuesday, February 12 from 12pm-1pm at the Mansour Conference Center in Marietta, GA to learn how your […]

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10 tips to keep your fundraising emails out of the spam folder

10 tips to keep your fundraising emails out of the spam folder

Of the many communications tactics that you and your organization choose to implement, one element is likely a primary part of your strategy: email marketing. Email marketing is an excellent tool in your marketing toolbelt because you can brand all of your messages, create them well in advance and be intentional about send times. Additionally, […]

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Introduce your nonprofit to new supporters with a welcome email series

Introduce your nonprofit to new supporters with a welcome email series

The best way to introduce your newest email subscribers to your organization is to automate a welcome email series. These emails quickly and effectively get the attention of your new supporters and initiate a relationship with no required effort on their part. With a welcome email series, you can turn new supporters into donors, and […]

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5 more examples of great fundraising emails

5 more examples of great fundraising emails

The beginning of each new year is the perfect time to remind your donors of your cause, not to mention revisiting your email strategy for bringing in donations. Email campaigns are powerful tools for connecting with both past and potential donors to show them the goals your nonprofit has outlined for the year. Spend time […]

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Expert interview – Year-end email fundraising with Jeremy Koch

Expert interview – Year-end email fundraising with Jeremy Koch

As you know, online fundraising holds a wealth of potential for your nonprofit. But maybe you aren’t sure how to transform those leads into actual donations. There are actually key times of year and important strategies nonprofits should be enlisting in order to benefit from online fundraising. One such strategy is year-end email fundraising. Enter nonprofit expert […]

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