The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Email Marketing

10 tips to keep your fundraising emails out of the spam folder

10 tips to keep your fundraising emails out of the spam folder

Of the many communications tactics that you and your organization choose to implement, one element is likely a primary part of your strategy: email marketing. Email marketing is an excellent tool in your marketing toolbelt because you can brand all of your messages, create them well in advance and be intentional about send times. Additionally, […]

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Introduce your nonprofit to new supporters with a welcome email series

Introduce your nonprofit to new supporters with a welcome email series

The best way to introduce your newest email subscribers to your organization is to automate a welcome email series. These emails quickly and effectively get the attention of your new supporters and initiate a relationship with no required effort on their part. With a welcome email series, you can turn new supporters into donors, and […]

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5 more examples of great fundraising emails

5 more examples of great fundraising emails

The beginning of each new year is the perfect time to remind your donors of your cause, not to mention revisiting your email strategy for bringing in donations. Email campaigns are powerful tools for connecting with both past and potential donors to show them the goals your nonprofit has outlined for the year. Spend time […]

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Expert interview – Year-end email fundraising with Jeremy Koch

Expert interview – Year-end email fundraising with Jeremy Koch

As you know, online fundraising holds a wealth of potential for your nonprofit. But maybe you aren’t sure how to transform those leads into actual donations. There are actually key times of year and important strategies nonprofits should be enlisting in order to benefit from online fundraising. One such strategy is year-end email fundraising. Enter nonprofit expert […]

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5 examples of great fundraising appeal e-mails

5 examples of great fundraising appeal e-mails

The start of a new year is a great time for nonprofits to take the time to evaluate their fundraising programs to ensure they are performing at the highest levels possible and receiving the best response. Your e-mail campaigns may need just a few tweaks here and there, or they may require a major overhaul […]

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5 email ideas for engaging donors

5 email ideas for engaging donors

E-mail is still a powerful tool for nonprofit communication. In fact, eighty-two percent of consumers open emails from companies, which opens the door for donations, increased website traffic, social media followers and communication with your donors and volunteers. Regardless of what stage your audience is in—newcomers to your organization or long-time supporters—your nonprofit needs to be engaging […]

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6 tips for a more effective email newsletter

6 tips for a more effective email newsletter

E-mail newsletters are a great and easy option for staying in touch with donors, updating them on your nonprofit’s work and keeping them involved. According to the Salesforce blog, 82 percent of consumers open emails from companies – opening the door for donations, increased website traffic, social media followers communication with your donors and volunteers. Here […]

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Best practices of mobile-friendly email design

Best practices of mobile-friendly email design

With the number of people receiving and reading emails on mobile devices growing, you need to accommodate those readers by making your emails mobile-friendly. This might mean that you create a completely separate mobile email that users can click to view at the top of the email you send. This could also mean that the […]

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