Email Marketing
10 ways to connect with your donors through email
Wednesday, August 07, 2019
Email marketing is a great way to engage your donors and prospects. Personalizing such messages also bodes well—emails that are personalized see up to six times the transaction rate (read: donations) as compared to those emails that forgo personalization. So, what is there to talk about with your donors? We have a list of top […]
The best email marketing platforms for nonprofits
Wednesday, April 03, 2019
Did you know that last year marked the 40th year businesses have been using email for marketing purposes? A lot has changed in those 40 years! Email marketing can be a great way to communicate with your donors throughout the year as well as support your ongoing online fundraising initiatives. While you may send emails […]
Even more great fundraising email examples
Thursday, January 31, 2019
Sometimes, fundraising with social media can feel like shouting into a void. It can difficult to determine who is seeing your messages and even harder to ensure that they are clicking the links, especially if you aren’t utilizing paid ads. However, your email list is a direct line of contact between your organization and your […]
How to use email to drive online donations – Upcoming lunch and learn workshop
Tuesday, January 29, 2019
According to the 2018 M+R Benchmarks study of nonprofits, email messaging drove 28% of all online revenue for nonprofits in 2017. Email is an important, effective and economical marketing channel, especially for small to midsize nonprofits. Join Ronald Pruitt of 4aGoodCause on Tuesday, February 12 from 12pm-1pm at the Mansour Conference Center in Marietta, GA to learn how your […]
10 tips to keep your fundraising emails out of the spam folder
Thursday, October 04, 2018
Of the many communications tactics that you and your organization choose to implement, one element is likely a primary part of your strategy: email marketing. Email marketing is an excellent tool in your marketing toolbelt because you can brand all of your messages, create them well in advance and be intentional about send times. Additionally, […]
Introduce your nonprofit to new supporters with a welcome email series
Wednesday, June 06, 2018
The best way to introduce your newest email subscribers to your organization is to automate a welcome email series. These emails quickly and effectively get the attention of your new supporters and initiate a relationship with no required effort on their part. With a welcome email series, you can turn new supporters into donors, and […]
5 more examples of great fundraising emails
Tuesday, February 06, 2018
The beginning of each new year is the perfect time to remind your donors of your cause, not to mention revisiting your email strategy for bringing in donations. Email campaigns are powerful tools for connecting with both past and potential donors to show them the goals your nonprofit has outlined for the year. Spend time […]
Expert interview – Year-end email fundraising with Jeremy Koch
Tuesday, November 14, 2017
As you know, online fundraising holds a wealth of potential for your nonprofit. But maybe you aren’t sure how to transform those leads into actual donations. There are actually key times of year and important strategies nonprofits should be enlisting in order to benefit from online fundraising. One such strategy is year-end email fundraising. Enter nonprofit expert […]
5 examples of great fundraising appeal e-mails
Monday, January 25, 2016
The start of a new year is a great time for nonprofits to take the time to evaluate their fundraising programs to ensure they are performing at the highest levels possible and receiving the best response. Your e-mail campaigns may need just a few tweaks here and there, or they may require a major overhaul […]
5 email ideas for engaging donors
Wednesday, November 18, 2015
E-mail is still a powerful tool for nonprofit communication. In fact, eighty-two percent of consumers open emails from companies, which opens the door for donations, increased website traffic, social media followers and communication with your donors and volunteers. Regardless of what stage your audience is in—newcomers to your organization or long-time supporters—your nonprofit needs to be engaging […]