Donor Retention
The love your donors really want
Thursday, February 14, 2019
There is a lot of talk in nonprofit circles about “donor love” but what does this phrase really mean? Some nonprofits interpret it as a way to thank donors…with kitschy gifts and cutesy thank you notes. We’d challenge you to think further about this concept. To us, the concept of “donor love” is more about […]
Getting donor feedback: Q&A
Tuesday, September 18, 2018
Today, every cog in the machine is expected to have a voice. Every organization has at least some type of customer service department. It often seems we cannot purchase any product or service without receiving requests to leave a review or provide personal feedback about the experience. Word-of-mouth is stronger and more powerful than any […]
How to use social media to boost nonprofit donor retention
Wednesday, July 18, 2018
Well, you’ve done it; in a world where we are constantly confronted with organizations to stand behind and charities to donate to, you have managed to establish a cause worthy of support, draw in supporters and close the donation. You’ve got new money and new donors, but what will you do to ensure that they […]
Planning your “thank you” campaign
Wednesday, December 20, 2017
Nonprofits often receive the bulk of yearly donations during the month of December. Have you crafted a plan for how you’ll thank these donors come January? Thanking your donors can have a direct influence on donor retention rates, not to mention it’s simply a gracious thing to do. Planning a “thank you” campaign is just […]
Building relationships with your online donors – Q & A with Mary Cahalane
Wednesday, August 09, 2017
Finding new donors is a big part of nonprofit marketing but an even larger part of what nonprofits do should be centered around donor retention—keeping the donors you already have. In previous posts, we’ve talked about various ways nonprofits can retain donors, specifically online donors, including by sending thank you emails, being active on social channels […]
Keep your monthly donors with Account Updater
Tuesday, July 18, 2017
At 4aGoodCause, we may talk a lot about donor retention, but it’s because we know donor retention is an important aspect of running a successful nonprofit and we know keeping your donors can be difficult. After all, data has shown a quite a few negative statistics about donor retention: For every $100 given by new […]
8 elements every online donation email receipt needs [infographic]
Tuesday, June 06, 2017
![8 elements every online donation email receipt needs [infographic]](https://4agoodcause.com/wp-content/uploads/2017/06/thank-you-dark-thumb-808x302.jpg)
Every nonprofit that uses a 4aGoodCause donation page has the ability to configure a custom email receipt for their online donors. This email receipt is sent automatically from our system after each successful online donation and can originate from any email address. In our almost 20 years of building donation pages for nonprofits, we’ve found eight […]
Happy nonprofit, happy donors
Friday, April 21, 2017
Self-care has become a hot topic in recent years and for good reason. Healthy people take less sick days, have higher job performance and are more engaged in their work. Companies that provide options for a healthy work-life balance have higher employee retention. One study found that employees are 14% more engaged when they are given time […]
7 creative ways to thank your donors
Thursday, March 02, 2017
Your donors mean a lot to you, and of course, you appreciate them. You want to keep them. Saying thank you helps keep your donors connected to you and giving to your cause. How are you planning to thank them?
Online donor retention: 5 best practices
Wednesday, January 18, 2017
When it comes to fundraising, many nonprofit organizations are hyper-focused on donor acquisition. Of course bringing in new donors is important, and your organization should make a concerted effort to grow your donor base. However, placing most of your organization’s resources on donor retention instead of donor acquisition is actually more lucrative in the long […]
How to boost donor retention with events
Wednesday, September 21, 2016
The opportunities for your nonprofit to host an event are nearly endless. You can host a simple thank you get-together, open your location for tours or an open house to show off your work, celebrate a major breakthrough with your work or gather your major gift donors or some other exclusive club of givers. Whatever […]
Anatomy of a great email thank you [Infographic]
Wednesday, July 13, 2016
![Anatomy of a great email thank you [Infographic]](https://4agoodcause.com/wp-content/uploads/2017/10/thank-you-thumb.jpg)
I’m sure your grandmother or mother probably stressed the importance of writing thank you notes after receiving a gift. Common etiquette practices advise that you send thank you notes after receiving birthday presents, wedding presents, graduation presents and other gifts. In the same way, your nonprofit must be thanking donors and volunteers who take the […]