The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Donor Retention

Planning your “thank you” campaign

Planning your “thank you” campaign

Nonprofits often receive the bulk of yearly donations during the month of December. Have you crafted a plan for how you’ll thank these donors come January? Thanking your donors can have a direct influence on donor retention rates, not to mention it’s simply a gracious thing to do. Planning a “thank you” campaign is just […]

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Building relationships with your online donors – Q & A with Mary Cahalane

Building relationships with your online donors – Q & A with Mary Cahalane

Finding new donors is a big part of nonprofit marketing but an even larger part of what nonprofits do should be centered around donor retention—keeping the donors you already have. In previous posts, we’ve talked about various ways nonprofits can retain donors, specifically online donors, including by sending thank you emails, being active on social channels […]

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Keep your monthly donors with Account Updater

Keep your monthly donors with Account Updater

At 4aGoodCause, we may talk a lot about donor retention, but it’s because we know donor retention is an important aspect of running a successful nonprofit and we know keeping your donors can be difficult. After all, data has shown a quite a few negative statistics about donor retention: For every $100 given by new […]

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8 elements every online donation email receipt needs [infographic]

8 elements every online donation email receipt needs [infographic]

Every nonprofit that uses a 4aGoodCause donation page has the ability to configure a custom email receipt for their online donors. This email receipt is sent automatically from our system after each successful online donation and can originate from any email address. In our almost 20 years of building donation pages for nonprofits, we’ve found eight […]

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Happy nonprofit, happy donors

Happy nonprofit, happy donors

Self-care has become a hot topic in recent years and for good reason. Healthy people take less sick days, have higher job performance and are more engaged in their work. Companies that provide options for a healthy work-life balance have higher employee retention. One study found that employees are 14% more engaged when they are given time […]

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7 creative ways to thank your donors

7 creative ways to thank your donors

Your donors mean a lot to you, and of course, you appreciate them. You want to keep them. Saying thank you helps keep your donors connected to you and giving to your cause. How are you planning to thank them?

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Online donor retention: 5 best practices

Online donor retention: 5 best practices

When it comes to fundraising, many nonprofit organizations are hyper-focused on donor acquisition. Of course bringing in new donors is important, and your organization should make a concerted effort to grow your donor base. However, placing most of your organization’s resources on donor retention instead of donor acquisition is actually more lucrative in the long […]

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How to boost donor retention with events

How to boost donor retention with events

The opportunities for your nonprofit to host an event are nearly endless. You can host a simple thank you get-together, open your location for tours or an open house to show off your work, celebrate a major breakthrough with your work or gather your major gift donors or some other exclusive club of givers. Whatever […]

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Anatomy of a great email thank you [Infographic]

Anatomy of a great email thank you [Infographic]

I’m sure your grandmother or mother probably stressed the importance of writing thank you notes after receiving a gift. Common etiquette practices advise that you send thank you notes after receiving birthday presents, wedding presents, graduation presents and other gifts. In the same way, your nonprofit must be thanking donors and volunteers who take the […]

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5 guaranteed ways to lose your donors

5 guaranteed ways to lose your donors

Yes, you read that title correctly—these are guaranteed ways to lose your donors. According to GlobalGiving, donor retention is more important than ever, “If a new donor gives only once – as nearly 60% do – then you’re often left with a loss on your initial investment to gain that new donor.” The benefits of acquiring a […]

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How to get donors to fall in love with your cause – Q & A with Vanessa Chase Lockshin

How to get donors to fall in love with your cause – Q & A with Vanessa Chase Lockshin

The following is a guest post from Vanessa Chase Lockshin, President of The Storytelling Non-Profit, and author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. We asked Vanessa to answer a series of questions to help our readers understand how nonprofits can build passionate, “in love” supporters. Why is it […]

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Donor retention: How to engage current supporters through e-mail and social media

Donor retention: How to engage current supporters through e-mail and social media

According to the 2015 Nonprofit Communications Benchmark study, nonprofits see donor retention as a primary goal, rather than gaining new donors. Communication goals for these organizations have shifted away from general brand awareness (down to 51%) and acquiring new donors (down to 50%), and are instead focusing on engaging the community (57%) and retaining current donors (53%). […]

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