Donor Retention
Donor touchpoints: The importance of relationships
Wednesday, March 11, 2020
Connecting with your donors between asks is an important part of growing your relationship. Much like any relationship in our lives—if all we do is reach out to people (friends, co-workers, partners) when we want something, those relationships start to fizzle fast. In sales, we think of the customer journey; the same can be said […]
Donor data points: Helpful information to connect with constituents
Wednesday, February 26, 2020
Have you ever been asked about the process you use to do something only to realize that it’s not fully documented, but rather, saved in your head? This happens in organizations with leaders, team managers and yes, sometimes even with our donor records. We know who the big donors are or the key supporters of […]
Small donors make a difference, too.
Wednesday, February 19, 2020
While we tend to celebrate large donations (and you should—you worked hard for those!) it’s also worth your time to go after and nurture small-dollar donors in that $25 or less category. We’re here to tell you that it’s okay to sweat the small stuff in this instance and here’s why. It’s your foot in […]
Show them some love: How to woo your online donors
Wednesday, February 12, 2020
Just in time for Valentine’s Day, we’re making it all about your donors this week. Show them you care by making it easy for them to give online and spread the love with their family and friends, too! Below are 7 easy steps for wooing your online donors. 1. Make it easy to give online […]
Donation thank you letters: 7 tips to acknowledge your donors
Wednesday, September 25, 2019
As we get closer to the end of the year, you may see a spike in donations as your donors look to allocate money for year-end tax purposes. For you and your nonprofit, that means even more thank you letters being sent. Sometimes, when there’s an uptick in activity, mistakes can be made. Or, worse, […]
10 steps to online fundraising success [webinar replay]
Thursday, May 16, 2019
![10 steps to online fundraising success [webinar replay]](https://4agoodcause.com/wp-content/uploads/2017/06/4agc-blog-image-808x302.png)
Join Ronald Pruitt of 4aGoodCause below in a replay of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to better engage potential online donors and raise more money online. In this webinar Ronald will guide you through: How to make your website donor-friendly Core components of a great fundraising email Building […]
The love your donors really want
Thursday, February 14, 2019
There is a lot of talk in nonprofit circles about “donor love” but what does this phrase really mean? Some nonprofits interpret it as a way to thank donors…with kitschy gifts and cutesy thank you notes. We’d challenge you to think further about this concept. To us, the concept of “donor love” is more about […]
Getting donor feedback: Q&A
Tuesday, September 18, 2018
Today, every cog in the machine is expected to have a voice. Every organization has at least some type of customer service department. It often seems we cannot purchase any product or service without receiving requests to leave a review or provide personal feedback about the experience. Word-of-mouth is stronger and more powerful than any […]
How to use social media to boost nonprofit donor retention
Wednesday, July 18, 2018
Well, you’ve done it; in a world where we are constantly confronted with organizations to stand behind and charities to donate to, you have managed to establish a cause worthy of support, draw in supporters and close the donation. You’ve got new money and new donors, but what will you do to ensure that they […]
Planning your “thank you” campaign
Wednesday, December 20, 2017
Nonprofits often receive the bulk of yearly donations during the month of December. Have you crafted a plan for how you’ll thank these donors come January? Thanking your donors can have a direct influence on donor retention rates, not to mention it’s simply a gracious thing to do. Planning a “thank you” campaign is just […]