The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Donor Retention

Online donor retention: 5 best practices

Online donor retention: 5 best practices

When it comes to fundraising, many nonprofit organizations are hyper-focused on donor acquisition. Of course bringing in new donors is important, and your organization should make a concerted effort to grow your donor base. However, placing most of your organization’s resources on donor retention instead of donor acquisition is actually more lucrative in the long […]

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How to boost donor retention with events

How to boost donor retention with events

The opportunities for your nonprofit to host an event are nearly endless. You can host a simple thank you get-together, open your location for tours or an open house to show off your work, celebrate a major breakthrough with your work or gather your major gift donors or some other exclusive club of givers. Whatever […]

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Anatomy of a great email thank you [Infographic]

Anatomy of a great email thank you [Infographic]

I’m sure your grandmother or mother probably stressed the importance of writing thank you notes after receiving a gift. Common etiquette practices advise that you send thank you notes after receiving birthday presents, wedding presents, graduation presents and other gifts. In the same way, your nonprofit must be thanking donors and volunteers who take the […]

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5 guaranteed ways to lose your donors

5 guaranteed ways to lose your donors

Yes, you read that title correctly—these are guaranteed ways to lose your donors. According to GlobalGiving, donor retention is more important than ever, “If a new donor gives only once – as nearly 60% do – then you’re often left with a loss on your initial investment to gain that new donor.” The benefits of acquiring a […]

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How to get donors to fall in love with your cause – Q & A with Vanessa Chase Lockshin

How to get donors to fall in love with your cause – Q & A with Vanessa Chase Lockshin

The following is a guest post from Vanessa Chase Lockshin, President of The Storytelling Non-Profit, and author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. We asked Vanessa to answer a series of questions to help our readers understand how nonprofits can build passionate, “in love” supporters. Why is it […]

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Donor retention: How to engage current supporters through e-mail and social media

Donor retention: How to engage current supporters through e-mail and social media

According to the 2015 Nonprofit Communications Benchmark study, nonprofits see donor retention as a primary goal, rather than gaining new donors. Communication goals for these organizations have shifted away from general brand awareness (down to 51%) and acquiring new donors (down to 50%), and are instead focusing on engaging the community (57%) and retaining current donors (53%). […]

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