The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Peer-to-Peer

A great match: Virtual events and P2P fundraising

A great match: Virtual events and P2P fundraising

While some nonprofits may have experienced their first forays into virtual events due to the COVID-19 pandemic, virtual events provide a wealth of opportunities—pandemic or not—and it’s our sense that these events will not be going away anytime soon. Take advantage of the opportunities that virtual events provide for your nonprofit in ways of donor […]

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Peer support: How to successfully set up peer-to-peer fundraising campaigns

Peer support: How to successfully set up peer-to-peer fundraising campaigns

Peer-to-peer (P2P) fundraising is a great way to get multiple people involved in word-of-mouth marketing and donor engagement. Through this method, nonprofits connect with supporters to encourage friends, colleagues and family to give to a cause typically through an online event, in-person event or extended activity such as a walk-a-thon or read-a-thon. These supporters reach […]

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Online Fundraising During a Crisis: What to do Now (and in the Future) [webinar replay]

Online Fundraising During a Crisis: What to do Now (and in the Future) [webinar replay]

Join Ronald Pruitt of 4aGoodCause to learn actionable steps a small-to-midsize nonprofit can take to raise money online during (and after) the Coronavirus (COVID-19) pandemic. In this recorded webinar Ronald will guide you through: Setting up a short-term online fundraising campaign Examples of COVID-19 emergency fundraising appeals Turning in-person cancelations into online events Examples of […]

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Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Year-End Online Fundraising 101: Success Tips for Small Nonprofits [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a recording of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to raise more money online at year-end. In this webinar Ronald will guide you through: Crafting your year-end online appeal Types of online fundraising campaigns you can execute Getting online gifts from all […]

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10 steps to online fundraising success [webinar replay]

10 steps to online fundraising success [webinar replay]

Join Ronald Pruitt of 4aGoodCause below in a replay of a recent webinar to learn actionable steps a small-to-midsize nonprofit can take to better engage potential online donors and raise more money online. In this webinar Ronald will guide you through: How to make your website donor-friendly Core components of a great fundraising email Building […]

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How Lacrosse the Nations engages the lacrosse community as volunteers and fundraisers

How Lacrosse the Nations engages the lacrosse community as volunteers and fundraisers

Lacrosse the Nations (LtN) is a wonderful nonprofit organization that unifies the lacrosse community to improve education and health while creating opportunity and hope for children across the world. Javier Silva, the Executive Director for the Lacrosse the Nations, shares his experience with the organization and how they work with lacrosse teams, coaches and players […]

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Crowdfunding vs. Peer-to-Peer Fundraising: A Guide to Both

Crowdfunding vs. Peer-to-Peer Fundraising: A Guide to Both

For success in online fundraising, nonprofits need to be able to adapt to new trends and technologies. Of course, dedicating too much time and infrastructure to every passing fad is a costly, short-term strategy. You’re too smart for that! When it comes to online fundraising, two relatively recent trends with staying power that are worth […]

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5 components of a successful peer-to-peer fundraising campaign

5 components of a successful peer-to-peer fundraising campaign

Peer-to-peer campaigns (P2P) are a great way to reach a new network through your existing donors. P2P fundraising also grows awareness of your nonprofit through a trusted source. This type of marketing is word of mouth. One of the best ways to market your nonprofit, it will encourage people to become donors because someone they […]

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Peer-to-Peer Fundraising: 5 Mistakes (And How to Avoid Them)

Peer-to-Peer Fundraising: 5 Mistakes (And How to Avoid Them)

Peer-to-peer fundraising is exactly as it sounds, fundraising between peers. It’s a process through which a nonprofit makes strategic use of its existing support network by encouraging those supporters to reach out to their peers, coworkers, and other contacts for donations. In other words, peer-to-peer fundraising (P2P) mobilizes your supporters to collect donations on your […]

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