The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Peer-to-Peer

Crowdfunding vs. Peer-to-Peer Fundraising: A Guide to Both

Crowdfunding vs. Peer-to-Peer Fundraising: A Guide to Both

For success in online fundraising, nonprofits need to be able to adapt to new trends and technologies. Of course, dedicating too much time and infrastructure to every passing fad is a costly, short-term strategy. You’re too smart for that! When it comes to online fundraising, two relatively recent trends with staying power that are worth […]

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5 components of a successful peer-to-peer fundraising campaign

5 components of a successful peer-to-peer fundraising campaign

Peer-to-peer campaigns (P2P) are a great way to reach a new network through your existing donors. P2P fundraising also grows awareness of your nonprofit through a trusted source. This type of marketing is word of mouth. One of the best ways to market your nonprofit, it will encourage people to become donors because someone they […]

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Peer-to-Peer Fundraising: 5 Mistakes (And How to Avoid Them)

Peer-to-Peer Fundraising: 5 Mistakes (And How to Avoid Them)

Peer-to-peer fundraising is exactly as it sounds, fundraising between peers. It’s a process through which a nonprofit makes strategic use of its existing support network by encouraging those supporters to reach out to their peers, coworkers, and other contacts for donations. In other words, peer-to-peer fundraising (P2P) mobilizes your supporters to collect donations on your […]

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8 elements of a successful fundraising landing page

8 elements of a successful fundraising landing page

A landing page is defined in the marketing realm as a standalone webpage that is separate from your main site. They are designed to promote a focused objective when used by nonprofits– either converting visitors into donors or making an easy pathway for visitors to sign up for a mailing list or event. While a nonprofit’s main website may […]

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The ins, outs and benefits of ‘challenge’ fundraisers

The ins, outs and benefits of ‘challenge’ fundraisers

Sponsored challenges, personal challenges, charity challenges—whichever phrase you choose to use, these fundraiser events are great for your nonprofit to boost donations and create online giving campaigns that speak to the heart. How can you tap into this trend and help support these fundraising ‘events’ that have the potential to drive donations for your cause? […]

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