It’s no secret that fundraising feels more challenging than ever before. But there’s a reliable, relationship-based path forward: monthly donations and matching gifts.
And these two types of giving strategies are complementary to one another.
In this session, nonprofit fundraising expert and 4aGoodCause founder Ronald Pruitt joins Grace Green, Senior Partnership Specialist at our partner Double the Donation, to share how combining a strong monthly giving program with employer matching can create stability, increase revenue, and deepen donor loyalty.
Watch the full session
In this webinar, Ronald and Grace explore how monthly giving and matching gifts—two powerful fundraising strategies—can work hand in hand to help your nonprofit thrive.
In this session, you’ll explore:
- Why recurring donors give more and stay longer
- How to structure your donation form to boost monthly giving
- The hidden potential of matching gifts from employers
- Smart follow-ups that turn one-time donors into lifelong supporters
🤯Did you know? You don’t need to work harder to raise more. The average monthly donor gives $756 per year with the 4aGoodCause platform. Learn how the 4aGC Monthly Giving Toolkit helps you build a loyal base of recurring donors who are passionate about your cause.
5 top takeaways from the webinar
Here are a few top takeaways from the video, but you’ll need to watch the full session to get all the good stuff:
- Monthly giving outperforms one-time gifts for retention and revenue. It’s crucial to have a monthly giving option as part of your overall fundraising efforts.
- Default to a monthly ask everywhere you fundraise: in-person, online, via email marketing, and in direct mail asks.
- Turn every one-time giver into a monthly prospect within three months with a simple-but-strategic plan and communications journey.
- To capture more possible corporate or employer matching gifts, ask donors where they work in initial form fill-outs.
- Pair monthly giving with matching requests for the biggest impact of all.
🤯 Did you know? You can get consistent donations without the hassle. We help you build a loyal base of recurring donors who are passionate about your cause. Learn more about 4aGoodCause.
Don’t forget matching gifts
Corporate matching is a huge opportunity—especially for your monthly donors.
- Over 26 million people are eligible for employer matching.
- Yet $7 billion in match-eligible gifts go unclaimed every year.
Here’s how to capture more of those dollars:
- Ask donors where they work at the donation checkout
- Add a searchable employer match tool to your donation form
- Include clear instructions on confirmation pages and in thank-you emails
- Support annual match batching—especially for companies with minimum thresholds. (For example: A $10/month donor might not meet the $15 match minimum—until they submit their $120 total gift at year-end.)
Supplemental resources mentioned in this session
Missed the invitation for the live session?
We want you at the next one! Our continuing education (and free!) webinars are open to all nonprofit leaders, their team members, and volunteers who are passionate about making a difference.
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About our 4aGC partner and webinar host, Double the Donation
Double the Donation is committed to supporting nonprofits and schools as they grow their workplace giving fundraising. Their goal is to help organizations to generate the funding necessary to fuel missions across education, community enrichment, scientific research, or other forms of charitable giving.
