Nonprofits are feeling the squeeze from budget cuts and stalled giving. If you are running programs and juggling grants, you know the strain.
But there is a practical path forward.
In this webinar, 4aGC’s Ronald Pruitt is hosted by nonprofit leader Porsha Richardson and her IMPACTreneur community of purpose-driven leaders.
The core message was clear: Monthly giving is one of the few areas of individual fundraising that is growing. Ronald shared data, examples, and a playbook any nonprofit can follow.
The approach is simple, repeatable, and built to keep your team focused on the mission, not constant campaigns.
Watch the full video
In this webinar, 4aGC’s Ronald Pruitt breaks down how to start and scale monthly giving.
Learn how to build a recurring-first mindset, set up a strong offer with donor benefits, optimize your tech stack, and retain and upgrade donors with simple, repeatable steps.
In this session, you’ll get step-by-step strategies to:
- Launch a recurring donor program (even with a small team)
- Choose the right tools (without breaking your budget)
- Keep your supporters engaged for the long haul
- Grow your program into a real funding foundation
📚Learn more: The ultimate guide to attracting monthly donors online
Top takeaways from the webinar
- Monthly giving is growing while one-time giving is flat, making it the most reliable channel for individual fundraising growth right now.
- Lead with a recurring-first strategy everywhere: Default your donate form to monthly, build a dedicated program page, and make monthly the primary ask in email, social, and events.
- Create a clear, compelling offer with impact tiers, simple perks, and a community feel; name the program and tie each level to a tangible outcome.
- Get your tech and retention systems right: Offer bank transfers, use post-gift popups to convert one-time donors, enable donor self-service, and proactively handle failed payments.
- Launch with personal outreach to 25 champions, then keep donors for years through consistent gratitude, impact updates, and annual upgrade asks of 25% to 50%.
🤯Did you know? You don’t need to work harder to raise more. The average monthly donor gives $756 per year with the 4aGoodCause platform. Learn how the 4aGC Monthly Giving Toolkit helps you build a loyal base of recurring donors who are passionate about your cause.
Bonus tips for crafting a compelling monthly giving offer
Think of your monthly program like a subscription that builds community, not a transaction.
1. Set a lead amount and tie it to a specific impact.
Examples:
- $10 per month: Helps supply a student
- $25 per month: Funds a tutoring session
2. Add simple, meaningful perks.
- Monthly impact newsletter
- Behind-the-scenes tour or Q&A with staff
- VIP volunteer opportunities
3. Name your program to spark belonging.
Examples include Charity: Water’s “The Spring” or Guardian Angel Basset Rescue’s “Basset Friend Forever.”
4. Use language that invites people to join your inner circle and stay on the journey with you.
After a few months, collect short quotes from monthly program members on why they give monthly and use those across your marketing.
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About the experts
Porsha Richardson is a Founder, Veteran Executive Director, Social Impact Strategist, and Organizational Capacity-Building Expert dedicated to helping leaders, businesses, nonprofits, and government agencies transform vision into sustainable, measurable impact. She runs Portia Richardson Consulting and is the Founder of IMPACTpreneur University.
Ronald Pruitt is the CEO and founder of 4aGoodCause, with 25+ years helping nonprofits through web design, consulting, and fundraising software. His focus is simple: Make giving easy for donors and staff. His team specializes in monthly giving tools and strategy.
