The triple threat: Social media, mobile and online donations
Tuesday, October 29, 2013
Today, people expect a lot from organizations and if they don’t get what they want, they will bring their money elsewhere; this includes your nonprofit and can have an impact on your fundraising success. Donors expect nonprofits to talk with them, not at them. They expect to be won over by a nonprofit’s commitment to its cause. Most importantly, they expect a nonprofit to foster a relationship with them.
All of these expectations need to be met before donors give. While it sounds difficult, it doesn’t have to be so long as you are committed to your social media presence. Social media is a big part of the way your nonprofit can truly engage with donors on the level they expect.
Social media gives you a place to start a conversation and build brand awareness
Donors want to be involved in your brand and social media allows them to do that. Ask engaging questions. Give your followers an inside look at your good cause. Share with them what a $10, $50, or $100 donation can do. All of this is going to get your brand in front of people and build brand appreciation.
Social media gives you a creative way to ask, follow up with, and retain donors
Now that you have built a relationship with your followers, it is time to make the ask. Once again, people have high expectations. To be successful, you need to show donors why their help is needed and not tell them.
After a fundraising campaign comes to a close a social media presence is more important than ever. Keep your followers updated on where the money went, if you met your goal, and what your good cause is doing. By sharing all of this you are keeping the passion alive and making sure you are not forgotten.
Mobile defines social media
If you want to harness the power of social media, you need to go mobile. Today, 55% of social media consumption is done via a mobile device. Social media is nothing without mobile.
Imagine spending a long time crafting the perfect social media strategy to drive fundraising. Your followers are seeing these engaging, passionate messages and decide to head over to your website to donate. But wait, the website isn’t mobile-friendly?! Chances are you just lost that donor.
Get social. Go mobile. All of this technology and these strategies complement each other and work together toward the common goal of making your good cause a success.