Back to Blog

Online giving insights and statistics – Q2 2018

If you’ve been keeping up with our blog, you know that we’ve decided to provide quarterly statistics from our online donation pages, fundraising pages and event registration sites to give you all a better idea of who is donating, where they are donating, and why they have decided to donate. In a world where we are constantly encountering stimulus from every angle, our hope is that quantitative information like this will help you to better focus your marketing and fundraising efforts to make lasting impressions on your audiences and donors.

Check out the first quarter statistics.

Help us reach our goal

As many of you know, our goal for 2018 is to raise $15 million for charity through our platform. As of August 1, we have raised $7.8 million, which is just over halfway there. I am confident that we can meet our goal, but we need your help. Follow me on Twitter to see our weekday posts of nonprofits that you can give to. Search for the hashtag #4aGC.

Online giving trends

Below you’ll find an infographic breaking down the numbers from April 1, 2018, through June 30, 2018. A few key takeaways include the following:

  • The most popular time for donating shifted from Tuesday at 10 am to Wednesday at 9 am. Though the day may have changed, it is still apparent that most donation traffic occurs on weekday mornings. Are your emails reaching your audience at work? If so, ensure that your donation process is quick and streamlined so as to take as little of your donor’s time as possible while they sift through their emails at the start of their day.
  • Of the 43% of traffic from mobile devices (tablets and smartphones), the top five most popular devices used to donate are different generations of iPhones and iPads. Make sure to include these Apple devices in your donation and fundraising page testing.
  • Donors remain mainly female but giving spans across all generations. Make sure your appeals target all age demographics in some form or another.
  • The prevailing way that donors are giving online is through the nonprofit’s direct promotion through emails and direct links off their websites. Social media is also quite a strong value, so you may consider paid search methods to drive search engine traffic directly to your donation form.
Online giving Q1 2018
Online giving Q2 2018

Copy this code to embed this infographic on your site

Keep reading

Once a week or so we send an email with our latest article on online fundraising, nonprofit marketing and more. We never bug you; we just send you our latest piece of content. Subscribe now >

Ronald Pruitt

Ronald Pruitt

Ronald is the President and Founder of 4aGoodCause, the fundraising CRM that makes recurring, monthly giving a breeze for small nonprofits.

For over 25 years, Ronald has had the joy of doing what he loves, building online solutions that make a difference in the world. He’s helped raise millions of dollars online for small nonprofits across the country. Connect with Ronald on LinkedIn.

Grow your monthly giving program with our resources

Learn More