This session is designed to help your team turn website visitors into committed donors.
Getting someone to visit your donation page is a hard-won victory.
But what if, after you’ve piqued their interest, nearly 90% of potential donors just walk away? That’s the reality for many nonprofits.
But small tweaks to your donation page can dramatically boost your donations and help your mission thrive.
If your donation page could use a little love, or you just want to make sure it’s doing everything it can to convert, this session is for you.
Watch the full video
In this webinar, 4aGC’s Ronald Pruitt joins Cobb Collaborative to discuss the common donation page pitfalls that hold many organizations back.
Learn how to turn your donation page from a digital speed bump into a smooth, compelling path to support.
In this video, you’ll explore:
- Simple ways to boost conversions on your donation page
- Design and messaging strategies that build trust with supporters
- Mistakes that might be costing you donations (and how to fix them)
- Creating well-optimized pages with no tech or design skills needed
Top takeaways from this session
- Even small improvements on your donation page have a big financial impact.
- Make donation opportunities visible and easy to access from every page.
- Remove any distractions so that donors focus only on giving.
- Use clear, concise forms and suggest giving amounts with statements about their impact.
- Let donors cover fees (optionally, of course!), offer multiple payment options, and help quickly when errors pop up.
- Thank your donors quickly and personally, and make it easy for them to share their support.
- Make monthly giving the default where possible, as recurring donations dramatically increase total support and retention.
Why most donation pages fail (and why that’s good news)
Imagine 100 people show up to your site, ready to consider donating. But only 11 will give when using a desktop computer. And on mobile? 8 give.
That means the majority of visitors leave without supporting your organization.
It sounds grim. But here’s the opportunity: Even a 5% improvement in conversion rate can result in thousands more dollars each month, depending on your traffic.
There are donation pages out there that convert 50% or more of visitors—meaning with the right adjustments, you could boost your results significantly.
Here’s what gets in the way of giving:
- Confusion: Donors don’t know why they should give or don’t recognize your organization on your donation page.
- Friction: There are too many steps, too many questions, or the process isn’t clear.
- Distraction: The page is cluttered with links or navigation that pull donors away.
- Fear: Donors worry about security or whether their gift is safe and meaningful.
So here’s the good news: Each of these can be fixed—and when you address them, your revenue grows.
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