If you’re wondering if this is the right spot to learn the best places to post a donation link for your next fundraiser, well, you’re in the right place.
Below, we’ll cover 10 places to share your fundraiser webpage and solicit donation requests.
But first…
Many small nonprofits in the startup phase might miss this important step—or think the tactics below are only for personal fundraising asks, like GoFundMe crowdfunding platform pages.
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However—sorry to break it to you—but your online donation page is not the baseball field from the movie Field of Dreams.
Just because “you built it” doesn’t mean “they will come,” so keep that in mind!
To boost your online fundraising efforts, you must do the work to help your donors discover your donation page.
Fortunately, there are logical places you can add a simple donation button that will guide your potential donors to your donation platform.
Plus, a user-friendly donation process can ensure more conversions (ie, online giving submissions), which will help you reach your fundraising goals.
Okay, let’s get to it.
Here are the top 10 places to strategically place your donation button—or share a link to your fundraiser—to scale your efforts:
Most online donations are generated from your home page.
Dedicate a prominent space for a clear call to action that invites visitors to donate.
Many nonprofit organizations add Donate or Donate Now buttons on their homepage directly to collect donations with ease.
4aGoodCause fundraising software can help you set up fundraising pages easily—no advanced technical knowledge required! Learn more.
From a quick Google search, donors might enter your site through any page.
Placing a visible donation button in your website navigation—preferably at the top right corner—ensures easy access to your campaign page.
This approach simplifies the giving experience and makes it easy to find where to give, whether donors use credit cards, debit cards, or options like Apple Pay or Paypal.
A dedicated “ways-to-give” page can summarize various payment options for your donors.
Highlight options like recurring donations, matching gift programs, fundraising events, or even peer fundraising campaigns.
Use this page to showcase your tools like 4aGoodCause, Donorbox, Authorize.net, or Stripe, which securely facilitate payment processing.
Be sure to mention if their company can partner with Double the Donation to multiply fundraising efforts through corporate matching gifts.
Leverage your social media presence by including a donation button or link on your organization’s social accounts, like:
Don’t forget the newer or lesser-known social media options like Threads and BlueSky, too. Go where your people are!
Social media can direct traffic to your donation platform, so don’t miss this step.
If you’re also running a hyper-local campaign—for example, a fundraiser for a neighborhood cat shelter—posting to neighborhood and city groups on Nextdoor or Reddit is also a great way to get the word out.
Have you shared your fundraising campaigns on social media once?
Well, then you’ve only done it once. Share updates throughout the specific fundraiser, too!
Ensure each status update, post, or tweet includes a shortened URL linking to your campaign page. You can use a free tool like Bitly to create short URLs for sharing.
Whether you’re managing crowdfunding campaigns or a specific fundraising strategy, consistent links and shares increase visibility.
If you can get your team and volunteers on board to regularly like and share from their personal accounts, even better.
Email outreach is essential for nonprofit fundraising.
Add a call to action in your newsletters, leading readers to your online donation forms.
Use email marketing and automation tools (like Mailchimp!) and online fundraising platforms like 4aGoodCause to make it easy.
With the right tool, you can secure donor information, track donor data, and schedule personalized follow-ups.
Check out 10 ways to connect with your donors through email for more tips.
Speaking of email newsletters, don’t forget to capture new subscribers as you share your fundraiser across different digital platforms.
If someone isn’t ready to donate today, they may be ready to sign up to learn more about your organization and donate at a later date.
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Every communication from your team is a chance to engage donors.
Every single one.
Include a standard donation button or link in staff email signatures to encourage donations.
This small-but-mighty addition can amplify your fundraising efforts over time.
Thank-you pages and confirmation emails are perfect places to suggest additional ways to give.
These communication moments are also an excellent place to encourage a one-time donor to become a recurring monthly donor.
In addition to promoting recurring donations, confirmation pages and thank-you emails are the place to also highlight fundraising events—like in-person gatherings, fun runs, or team fundraising efforts.
Direct mail campaigns can be a bridge to online fundraising.
Include a scannable QR code or an easy-to-type URL that links to your donation platform. If your team uses Canva, they have a simple QR generator that’s free.
In your direct mail campaign, highlight payment methods like Venmo, Google Pay, or ACH—and make sure to mention your online fundraising solution securely processes payments.
Fundraising events are perfect opportunities to collect donations.
Post signage with short URLs, QR codes to your donation pages, or text-to-give instructions at event ticketing tables or event registration areas.
These simple additions can direct attendees to your fundraising website.
4aGoodCause has Text-to-Donate features that make giving on the go easier than ever for your donors.
If you want an additional benefit of all the in-person excitement at an event, offer a physical reminder of the donation experience with a physical item, like a t-shirt or a hat for certain donation levels.
Your attendees can simply scan your QR code, make a donation, and select an item.
Have any other ideas to add to this list?
Where are the best places to post a link to a donation page—and where have you seen the best results—in your experience?
Email our team or find me on LinkedIn to make a suggestion.
Ronald is the President and Founder of 4aGoodCause, the fundraising CRM that makes recurring, monthly giving a breeze for small nonprofits.
For over 25 years, Ronald has had the joy of doing what he loves, building online solutions that make a difference in the world. He’s helped raise millions of dollars online for small nonprofits across the country. Connect with Ronald on LinkedIn.
