The 4aGoodCause Blog

Learn about online fundraising, nonprofit marketing, donor retention and more.

Web Design

10 places to put a link to your online donation page

10 places to put a link to your online donation page

Your online donation page is not the baseball field from the movie Field of Dreams.  Just because “you built it” doesn’t mean “he will come”. Your donors are not the ghost of Shoeless Joe Jackson, magically finding their way to your online cornfield. You must help your donors find your donation page. Fortunately, there are logical […]

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Must-have website features for your good cause

Must-have website features for your good cause

Everyone knows (or should know!) that a good website is vital to a good cause’s success. Most of us also know that making a good website is easier said than done. When looking into adding features, many good causes become overwhelmed with questions. What features are necessities and which are frivolous? This seems like a […]

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Tips for increasing your website traffic

Tips for increasing your website traffic

You’re ready to share your nonprofit’s story with the world and your website has been built to do just that. But with all the other sites out there, how do you drive traffic to yours? And ultimately, once they’re on your website, how do you get visitors to act—either by making a donation, signing up […]

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Best practices in nonprofit website design: Make it friendly

Best practices in nonprofit website design: Make it friendly

It is not uncommon for nonprofits’ websites to be neglected. Nonprofits are often understaffed or lack someone with the expertise to take care of it, but the reality is that this no longer acceptable. It is not an option to keep both content updated and technology current, it is a necessity. We all know you […]

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