The 4aGoodCause Blog

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Mobile

How to set up a text-to-donate campaign [Video]

How to set up a text-to-donate campaign [Video]

As people become increasingly dependent on their mobile phones, nonprofits should explore ways to collect donations via cell phones and text-to-donate campaigns. Allowing donors to give online via text messaging is a relatively easy process and provides an additional way for you to reach your intended audiences and increase dollars raised. Check out the 10-minute […]

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How to provide the best content in a mobile world

How to provide the best content in a mobile world

Mobile has taken over the world—Ok, maybe that’s a stretch, but it has significantly surpassed desktops and even television in terms of most-used media. At times, it can feel like our lives revolve around our smartphones. So how do you provide great content in a mobile world? Here are 5 ideas to get you started. 1. Eye-catching, easily […]

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A must-do: Optimize for mobile

A must-do: Optimize for mobile

I’ve written a lot about the need for nonprofits to have responsive websites that work across all devices—androids, tablets, iPads, etc. In 2008, bold predictions were made that mobile usage would overtake desktop internet access by 2014. And as 2015 has ended, we are well past that tipping point with mobile digital media in the U.S. is […]

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What’s trending in nonprofit website design?

What’s trending in nonprofit website design?

The needs of nonprofits are similar in regards to website design and content—in most cases, nonprofits are trying to make it easier for visitors to learn about their cause, become involved and donate quickly. According to NonProfit Quarterly, a large majority of nonprofit organizations (88%) say that e-mails and websites are still their most important […]

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Why you need a mobile website – not an app

Why you need a mobile website – not an app

Organizations have realized that offering the best possible mobile experience will lead to higher conversion rates and better responses. However, many organizations jump to the conclusion that they need an app to create that mobile user experience; before making that leap, it’s important to consider if an app is really what’s right for you and your constituents. […]

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5 mobile marketing mistakes

5 mobile marketing mistakes

Is anyone else amazed when they look back at the history of the telephone? We’ve had everything from the old wooden crank phones to rotate and release rotary phones. We felt pretty good when the first commercially available mobile phone weighed in at almost 2 pounds 30 years ago. Today, life revolves around the smartphone, […]

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Got events? Use mobile to drive engagement

Got events? Use mobile to drive engagement

We have reached the point where mobile has surpassed fixed (ie: desktop) Internet access and a whopping 80% of these Internet users’ device of choice is a smartphone. Your donors are mobile and if your organization doesn’t have a mobile marketing strategy, it’s time to put one in place. Here are some tips on how to use […]

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Google isn’t the only one that wants your website to be mobile-friendly

Google isn’t the only one that wants your website to be mobile-friendly

Google has made it official, they want your website to be mobile-friendly. On April 21, 2015, Google started ranking mobile-friendly websites higher on mobile devices, specifically, smartphones. Mobilegeddon This new algorithm changes everything. When someone uses Google search on a mobile device, Google will now rank websites that are mobile-friendly higher and with 60% of online […]

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3 simple things your nonprofit can do to embrace mobile

3 simple things your nonprofit can do to embrace mobile

With just one quick glance around the 4aGoodCause office, I can see it all – iPhones, Android phones, Windows phones, iPads, etc. – and I bet you can at your office, too. Mobile has taken over; there are now more mobile users than desktop users and nearly half of consumers say they won’t return to a website if it […]

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10 ways to use SMS marketing at your next event

10 ways to use SMS marketing at your next event

In case you haven’t heard, communication has gone mobile. 91% of adults have their mobile phone within arm’s reach 24/7 and when they get a text message they open it around 95% of the time. Nonprofits hosting an event can leverage these facts to increase attendance and improve engagement during the event by implementing SMS […]

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